Problem/opportunity• Companies use tools to

analyze the comments thatusers post on internet andsocial networks about theirbrand, and use them todefine marketing strategies

• Web (social media) is gettingmore visual than textual.

• There is a large amount ofvisual data, with imageinformation about brands andwithout being analysed.

SolutionWe apply brand analysis over the images that users

post in social networks to improve companies

marketing strategies

Self-service solution

Differential value &

competiton• To discover images where brands appear that they will

be missed with hasthags or tools based on text• To study how users interact with brands and

competitors in a natural way• To identify influencers, brand embassors to engage and

use them to lead marketing campaings

Market (USA):• Ditto• Gaze matrix• Pixlee