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www.VisualTalk.it What future for printing - april, 18 20131

VisualTalkPrinting in the age of social media

lunedì 22 aprile 13


What futurefor printing?

Printing in the age of social mediaAndrea Panizzut

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http://www.VisualTalk.it



The crisis

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•Fewer customers

•Less orders per customer

•Problems getting paid





Responses to the crisis?

•Lower prices?

•Cut spending?

• Increase efficiency!

•New Customers!

•New markets!

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Lower prices?

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•Low margin

•Less earnings

•Less investment capacity

•Credit crunch





Lower prices=quit the business

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Cut spending

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•Reduce staff

•Decrease quality

•Not investing





Reduce staff

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•Layoffs = losing talent

•Less expertise

•Less ability to produce





Decrease quality

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•No maintenance

•Less production control

•Low quality inks





Not investing

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•Obsolete software

•Printers with inadequate quality and performance

•Unqualified staff





Cut spending= quit the business

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Increase efficiency!

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•Waste reduction

•"intelligent" Ink Saving

•Working with ISO / Fogra standard

•Workflow optimization

•Consistent quality





Waste reduction

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•Multiple tests for color?

•Remakes jobs ?

•No payment for wrong jobs?

•Excessive media waste?

•Time to fix files?





"intelligent" Ink Saving

•Color Calibration

•Accurate spot colors reproduction

• "Ink save" algorithms

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Working with ISO / Fogra standard

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•ISO / Fogra is a International standard

•The color can be measured

•Has a legal value





Workflow optimization

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•80% of earnings comes from 20% of the jobs (Pareto's law)

•80% of the jobs comes from 20% of customers

•Identification of "commodities" and "specialties"

•"Supply chain" optimization





Consistent quality

•Always be sure of the quality

•Being a reliable partner for the customer

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New Markets

•New Products

•New Communication (Social Network)

•New Customers

•New way to sell (Web-to-Print)

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New products

•Higher margins = earnings

•Less competition

•High specialization

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New customers

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•More customers for the same product

•Different products to customers





New communication

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• Google AdWords

• Facebook

• WhatsApp

• Twitter

• Email Marketing

• Blogs





A new way to sell

•Web to print!

•Web to print!

•Web to print!

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Web to Print

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•Sale-time reduction

•No errors

•No payment problems





What futurefor printing?

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!

•Today's choices will be effective in 6/12 months

•Not-to-act is a choice

•The future starts today





Choosing todayis to choosethe next future





VisualTalkwww.visualtalk.it




http://www.visualtalk.it

http://www.visualtalk.it