Visual talk what future for printing
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Transcript of Visual talk what future for printing
www.VisualTalk.it What future for printing - april, 18 20131
VisualTalkPrinting in the age of social media
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 20132
What futurefor printing?
Printing in the age of social mediaAndrea Panizzut
?
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
The crisis
3
•Fewer customers
•Less orders per customer
•Problems getting paid
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
Responses to the crisis?
•Lower prices?
•Cut spending?
• Increase efficiency!
•New Customers!
•New markets!
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lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
Lower prices?
5
•Low margin
•Less earnings
•Less investment capacity
•Credit crunch
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
Lower prices=quit the business
6
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
Cut spending
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•Reduce staff
•Decrease quality
•Not investing
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
Reduce staff
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•Layoffs = losing talent
•Less expertise
•Less ability to produce
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
Decrease quality
9
•No maintenance
•Less production control
•Low quality inks
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
Not investing
10
•Obsolete software
•Printers with inadequate quality and performance
•Unqualified staff
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
Cut spending= quit the business
11
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
Increase efficiency!
12
•Waste reduction
•"intelligent" Ink Saving
•Working with ISO / Fogra standard
•Workflow optimization
•Consistent quality
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
Waste reduction
13
•Multiple tests for color?
•Remakes jobs ?
•No payment for wrong jobs?
•Excessive media waste?
•Time to fix files?
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
"intelligent" Ink Saving
•Color Calibration
•Accurate spot colors reproduction
• "Ink save" algorithms
14
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
Working with ISO / Fogra standard
15
•ISO / Fogra is a International standard
•The color can be measured
•Has a legal value
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
Workflow optimization
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•80% of earnings comes from 20% of the jobs (Pareto's law)
•80% of the jobs comes from 20% of customers
•Identification of "commodities" and "specialties"
•"Supply chain" optimization
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
Consistent quality
•Always be sure of the quality
•Being a reliable partner for the customer
17
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
New Markets
•New Products
•New Communication (Social Network)
•New Customers
•New way to sell (Web-to-Print)
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lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
New products
•Higher margins = earnings
•Less competition
•High specialization
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lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
New customers
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•More customers for the same product
•Different products to customers
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
New communication
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• Google AdWords
• Email Marketing
• Blogs
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
A new way to sell
•Web to print!
•Web to print!
•Web to print!
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lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
Web to Print
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•Sale-time reduction
•No errors
•No payment problems
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 2013
What futurefor printing?
24
!
•Today's choices will be effective in 6/12 months
•Not-to-act is a choice
•The future starts today
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 201325
Choosing todayis to choosethe next future
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 201326
Choosing todayis to choosethe next future
lunedì 22 aprile 13
www.VisualTalk.it What future for printing - april, 18 201327
VisualTalkwww.visualtalk.it
lunedì 22 aprile 13