Online marketing solutions
Content
02|Content
Content
Who we are?
04|Who we are?
Who we are? | Our mantra
05|Who we are?
Who we are? | CEO & Co-founder
06|Who we are?
• Hanh has over 12 years of experiences in the media advertising industry with Bates, ZenithOptimedia, 2 years with Xone FM radio channel & single handily created a new radio trend for youth people.
• Hanh has set up a very successful direct sales model for Yahoo Vietnam and yearly grew business more than 150% during 2.5 years online experience. She won the President Cub award for Yahoo Global. Hanh has a strong relationship with media owners, ad agencies and advertisers.
• Recently, Hanh was a Managing Director of Yahoo and contributed a successfully managed team and grew revenues for 2010.
Who we are? | International consultant & Co-founder
07|Who we are?
• Sonal has held positions as Director for Intl Client Services & most recently as Director for Platform Display Strategy for Yahoo APAC. Sonal grew RMX International team in their first international office in London and went on to grow the HK & SEA region.
• Sonal is a veteran advertising expert with considerable international experience in technology advertising. Prior to Right Media, Sonal served as Head of BD at Octopus-travel; a Travelport company and Orange as Strategic Manager. Sonal has over 12 years experience in the digital industry with focus on ad networks, ad exchanges, e-commerce, telecoms, multi-variate testing and Oil and Gas experience with Amerada Hess.
• Sonal has worked in the US, Asia and Europe and considers herself as a global citizen who enjoys travelling and being immersed into new cultures with extensive backpacking in the US and Asia. She holds a LLB Hons from the London School of Economics, England.
Who we are? | In-house staff structure
08|Who we are?
Managing Director
EventEvent Viral Marketing
Viral Marketing Offline mediaOffline mediaSales HeadSales Head Creative HeadCreative Head
Sales ManagerSales Manager
Account Manager Account
Manager
Admin Admin DesignerDesigner
CopywriterCopywriter
DeveloperDeveloper
FinanceFinance
Content
Ad networkAd network
Viral marketingViral marketing
Banner buyingBanner buying
Services
Full CustomerSolutions
Full CustomerSolutions
POSM designPOSM designActivationActivation
EatAds.comEatAds.com
Website/ MicrositeWebsite/ Microsite
RM Banner designRM Banner design
Print adPrint ad
SEM/SEOSEM/SEO
Email/ SMS marketingEmail/ SMS marketing
PR articlePR article
Strategic planningStrategic planning- online outdoor -
10|Services
Ad networkAd network
Viral marketingViral marketing
Banner buyingBanner buying
Services
Full CustomerSolutions
Full CustomerSolutions
Email/ SMS marketingEmail/ SMS marketing
Strategic planningStrategic planning
11|Services
Digital media |Strategic planning
12|Services
General conceptGeneral concept
Client BriefClient Brief
Banner buyingBanner buying ViralViral SearchSearch ActivationActivation
Client send brief to VBA
VBA Team will brainstorm for concepts suitable for client’s campaign. We will help
you choose effective ad digital channels that really fit into your marketing needs
During running campaign, we will deeply investigate the effectiveness of
your campaign, then work out necessary advices and drive to other
direction if needed
Campaign run
Campaign run
Campaign run
Campaign run
When your campaign ends, VBA will provide you a professional post-by report, which gives you
general ideas and also deep thoughts of the campaign effectiveness, so you will know what
to do next to gain your marketing goals
Digital media |Banner Buying
13|Services
Digital media |Viral marketing
14|Services
Expertise in Viral MarketingExpertise in Viral Marketing
• Over 50 seeding staffs (forum, social network, hot blogger/ facebooker).• Professional Production Services (Taking photos & making videos).• Experienced (multi tasks) Viral Team to create effective topics/ concepts for
seeding, plus manage conversations of online community.• Effective tools to monitor positive and negative conversations, not only in VN but
also cross border. • Full service of Facebook Fan Page Management (including Page creation & Fan
Recruitment).
We offer:We offer:
FORUM SEEDING
SOCIAL NETWORK
VDO & PHOTO SHARING
HOT BLOGGERS
15|Services
Digital media |Viral marketing
CLIENT CAMPAIGN
Hot Blogger/ Facebooker
Social Network
Fan Page
VDO & Photo Sharing
Forum Seeding
16|Services
Digital media |Viral marketing | Tool
• Use JamiQ tool to monitor online posts & feedbacks related to any targeted subject.
Most feedbacks to KFC EZ Menu are positive
Took photos of hot boy/ girl enjoying food at KFC Store and seed them on many PR articles, & over 60 Forums & Social Network.
Took photos of hot boy/ girl enjoying food at KFC Store and seed them on many PR articles, & over 60 Forums & Social Network.
Increased 9,000 real fans in 6 weeks Post Views: Increase 256% Post Feedback: Increase 836% New likes to be fans: Increase 337%
Increased 9,000 real fans in 6 weeks Post Views: Increase 256% Post Feedback: Increase 836% New likes to be fans: Increase 337%
Case study | KFC
Hold “Possible Mission” Game for KFC Fans on Page to increase interaction.
Hold “Possible Mission” Game for KFC Fans on Page to increase interaction.
Provided full service of contest management: post photos, announcements; collect data & reply all emails of contestants instantly.
Bonus: • Youtube Channel theme design• Facebook welcome tab creation
Took photos of hot boy/ girl with Acer & Gateway laptops, then seed them on many PR articles and over 80 types of Forum & Social Network.
Took photos of hot boy/ girl with Acer & Gateway laptops, then seed them on many PR articles and over 80 types of Forum & Social Network.
Increased 8.000 real fans in 4 weeks, and 20.000 fans in 2.5 months. Post Views: Increase 377% Post Feedback: Increase 183% New likes to be fans: Increase 674%
Increased 8.000 real fans in 4 weeks, and 20.000 fans in 2.5 months. Post Views: Increase 377% Post Feedback: Increase 183% New likes to be fans: Increase 674%
18|Services
Digital media |Viral marketing | Case study
Hold the photo contest “X-Moments” for fans to win a Acer TimelineX laptop in 3 weeks, with nearly 500 photos received .
Hold the photo contest “X-Moments” for fans to win a Acer TimelineX laptop in 3 weeks, with nearly 500 photos received . Provided full service of contest management: post photos,
announcements; collect data & reply all emails of contestants instantly.
Bonus: • JamiQ• Contest poster design
Achieved in 3 weeks-2,041 contestants- 256,877 visits- 405,404 page views (til July 28)- 19,514 comments- 28,712 votes
Achieved in 3 weeks-2,041 contestants- 256,877 visits- 405,404 page views (til July 28)- 19,514 comments- 28,712 votes
KPI in 3,5 months- 1,500 contestants- 100,000 visits- 200,000 page views- 10,000 comments- 10,000 votes
KPI in 3,5 months- 1,500 contestants- 100,000 visits- 200,000 page views- 10,000 comments- 10,000 votes
Case study | Taiwan Excellence
Continuously post contents onto hundreds of forums & social network to increase awareness & recruit contestants.Continuously post contents onto hundreds of forums & social network to increase awareness & recruit contestants.
19|Services
Creative | Fan page Tab on Facebook| Case study
20|Services
21|Services
Digital media |Email marketing
Basic Applications• Customer services: new product/promotion updates, new letters,…• Account activation/Registration.
Email blasts to target audience• For Branding: “Opened”• For interaction: “Clicked or Filled or Surveyed”• For Selling: “No. of orders”
22|Services
Digital media |Email marketing | Applications
Quick survey on email Registration for event attendance by email
Registration for lucky draw
21|Services
Digital media |Email marketing | Case study
Registration for gifts Objective: Data collection.
Duration: 2 months.
KPIs• Email sent/pushed: 433,312• Bounced rate (0.73%): 3,143• Delivered (99.23%): 430,169• Opened (16.21%): 69,740 CPM• Unique opened (10.64%): 45,760• Clicked (35.10% of Opened): 24,447 CPC• Data filled (14.26% of Clicked): 3,491 CPA
22|Services
Digital media |SMS marketing
• Optionally choose sending date, time, name, brand, company.
• Data can be rented in case customers need support.
• Effective support for promotion campaigns, customer care, new product information, or build customer data ...
Data collectionData collection
Customer care / Accumulating programCustomer care / Accumulating program
Text to win or lucky drawText to win or lucky draw
Branded SMS blastsBranded SMS blasts
25|Services
Digital media |SMS marketing | Applications
ACNES <Product code> to 6158ACNES <Product code> to 6158
SMS Marketing
SMS Marketing
26|Services
Digital media |SMS marketing | Case study
• Over 400.000 sms had been sent to join in the program.
• Over 400.000 products were sold during this sales promotion.
• Over 350.000 unique participants.
• 90% wanted to continue joining in a similar campaign in the next season with more attractive prizes.
• 96% knew about the campaign from product.
Digital media | Ad network
27|Services
Performance display advertising is constantly evolving…• Evolving from the banner creative to the contextual targeting; utilising
behavioural audience based solution driven advertising. This evolution is propelled by the drive in technology & data .
Different pricing models
Digital media | Ad network | Balloon ads
28|Services
Services
Full CustomerSolutions
Full CustomerSolutions
SEM/SEOSEM/SEO
Search media | SEM/ SEO
30|Services
• We have partnership with Clicks2Customer in South Africa, who bring into VN a bidding tool (PPC) with the most effective bidding cost.
Pay-per-click (PPC) & Search engines optimization (SEO)Pay-per-click (PPC) & Search engines optimization (SEO)
• SEO expert will help client’s URL locate on top of the result search list of Google.
Search media | SEM tool
31|Services
Acer – SEM using C2C toolsAcer – SEM using C2C tools
Search media | Google Adwords
32|Services
• Guide clients with the best bidding cost using Google Adwords.
Services
Full CustomerSolutions
Full CustomerSolutions
Website/ MicrositeWebsite/ Microsite
RM Banner designRM Banner design
Print adPrint ad
PR articlePR article
33|Services
Creative | Microsite | Case study
35|Services
Creative | Banner | Case study
36|Services
· Q Mobile: http://adtechnology.apac.yahoo.net/addemo/20110224_095647/ · Dasani: http://adtechnology.apac.yahoo.net/addemo/20101224_121915/ ( TVC is included)· Nokia: http://adtechnology.apac.yahoo.net/addemo/20101012_180127/
Page tear in Yahoo NewsPage tear in Yahoo News
• Expertise in Website/ Microsite/ Rich Media banner ad• Professionally write text copy.• Come up with creative ideas for various range of brand/promotion campaigns.
Creative | Banner | Case study
37|Services
• Y!Mail log-in creativeY!Mail log-in creative
Creative | Banner | Case study
38|Services
Acer AS 4750
• KFC TVC will be embedded on Kenh14, Zing, Yeah1, Facebook… banners from November 1st .
Creative | Banner | Online Display Network
2 3a
3b 4
1
Creative | Banner | Case study
40|Services
Facebook ads:Facebook ads:
Acer Vi t NamêAcer Vi t Namê
KFC Vi t NamêKFC Vi t Namê
Creative | Print ad | Case study
41|Services
Creative | PR article | Case study
42|Services
PR offline
PR online
Services
Full CustomerSolutions
Full CustomerSolutions
POSM designPOSM designActivationActivation
Event management | Activation
44|Services
• Organize product launch event, exhibition, & press conference.• PR written copy, concepts, booking.• Good relationship with top publications and websites.• POSM & production design.
Event management | POSM | Case study
45|Services
Brochure
Hand bag
Acer booth in their Acer booth in their product launch eventproduct launch event
at Bitexco Building at Bitexco Building (May, 2011)(May, 2011)
Event management | POSM | Case study
46|Services
Rain coat
Hat
Pen
T-shirtLeaflet
Hat
Services
Full CustomerSolutions
Full CustomerSolutions
EatAds.comEatAds.com- online outdoor -
Offline media | EatAds.com
48|Services
• We offer a brand new state-to-the-art way to buy & sell Outdoor Advertising Space in & outside of Vietnam through a web page called EatAds.com
Offline media | EatAds.com | Media type
49|Services
• Buy & sell outdoor advertising space in and outside of Vietnam cannot be easier with EatAds.com
Partners & Clients
46|Partners & Clients
Viet Tien Phong Advertising Company Ltd.A: 468 Nguyen Van Linh, Tan Phu Ward, Dist. 7 HCMC
T: +84 (0)8 62838383
F: +84 (0)8 62603800
Nguyen Huu HanhM: 0903740506