VietBuzzAd Credentials - Nov11

Online marketing solutions

Content

02|Content

Content

Who we are?

04|Who we are?

Who we are? | Our mantra

05|Who we are?

Who we are? | CEO & Co-founder

06|Who we are?

• Hanh has over 12 years of experiences in the media advertising industry with Bates, ZenithOptimedia, 2 years with Xone FM radio channel & single handily created a new radio trend for youth people.

• Hanh has set up a very successful direct sales model for Yahoo Vietnam and yearly grew business more than 150% during 2.5 years online experience. She won the President Cub award for Yahoo Global. Hanh has a strong relationship with media owners, ad agencies and advertisers.

• Recently, Hanh was a Managing Director of Yahoo and contributed a successfully managed team and grew revenues for 2010.

Who we are? | International consultant & Co-founder

07|Who we are?

• Sonal has held positions as Director for Intl Client Services & most recently as Director for Platform Display Strategy for Yahoo APAC. Sonal grew RMX International team in their first international office in London and went on to grow the HK & SEA region.

• Sonal is a veteran advertising expert with considerable international experience in technology advertising. Prior to Right Media, Sonal served as Head of BD at Octopus-travel; a Travelport company and Orange as Strategic Manager. Sonal has over 12 years experience in the digital industry with focus on ad networks, ad exchanges, e-commerce, telecoms, multi-variate testing and Oil and Gas experience with Amerada Hess.

• Sonal has worked in the US, Asia and Europe and considers herself as a global citizen who enjoys travelling and being immersed into new cultures with extensive backpacking in the US and Asia. She holds a LLB Hons from the London School of Economics, England.

Who we are? | In-house staff structure

08|Who we are?

Managing Director

EventEvent Viral Marketing

Viral Marketing Offline mediaOffline mediaSales HeadSales Head Creative HeadCreative Head

Sales ManagerSales Manager

Account Manager Account

Manager

Admin Admin DesignerDesigner

CopywriterCopywriter

DeveloperDeveloper

FinanceFinance

Content

Ad networkAd network

Viral marketingViral marketing

Banner buyingBanner buying

Services

Full CustomerSolutions


POSM designPOSM designActivationActivation

EatAds.comEatAds.com

Website/ MicrositeWebsite/ Microsite

RM Banner designRM Banner design

Print adPrint ad

SEM/SEOSEM/SEO

Email/ SMS marketingEmail/ SMS marketing

PR articlePR article

Strategic planningStrategic planning- online outdoor -

10|Services

Ad networkAd network

Viral marketingViral marketing

Banner buyingBanner buying

Services



Email/ SMS marketingEmail/ SMS marketing

Strategic planningStrategic planning

11|Services

Digital media |Strategic planning

12|Services

General conceptGeneral concept

Client BriefClient Brief

Banner buyingBanner buying ViralViral SearchSearch ActivationActivation

Client send brief to VBA

VBA Team will brainstorm for concepts suitable for client’s campaign. We will help

you choose effective ad digital channels that really fit into your marketing needs

During running campaign, we will deeply investigate the effectiveness of

your campaign, then work out necessary advices and drive to other

direction if needed

Campaign run

Campaign run

Campaign run

Campaign run

When your campaign ends, VBA will provide you a professional post-by report, which gives you

general ideas and also deep thoughts of the campaign effectiveness, so you will know what

to do next to gain your marketing goals

Digital media |Banner Buying

13|Services

Digital media |Viral marketing

14|Services

Expertise in Viral MarketingExpertise in Viral Marketing

• Over 50 seeding staffs (forum, social network, hot blogger/ facebooker).• Professional Production Services (Taking photos & making videos).• Experienced (multi tasks) Viral Team to create effective topics/ concepts for

seeding, plus manage conversations of online community.• Effective tools to monitor positive and negative conversations, not only in VN but

also cross border. • Full service of Facebook Fan Page Management (including Page creation & Fan

Recruitment).

We offer:We offer:

FORUM SEEDING

SOCIAL NETWORK

VDO & PHOTO SHARING

HOT BLOGGERS

15|Services

Digital media |Viral marketing

CLIENT CAMPAIGN

Hot Blogger/ Facebooker

Social Network

Fan Page

VDO & Photo Sharing

Forum Seeding

16|Services

Digital media |Viral marketing | Tool

• Use JamiQ tool to monitor online posts & feedbacks related to any targeted subject.

Most feedbacks to KFC EZ Menu are positive

Took photos of hot boy/ girl enjoying food at KFC Store and seed them on many PR articles, & over 60 Forums & Social Network.

Took photos of hot boy/ girl enjoying food at KFC Store and seed them on many PR articles, & over 60 Forums & Social Network.

Increased 9,000 real fans in 6 weeks Post Views: Increase 256% Post Feedback: Increase 836% New likes to be fans: Increase 337%

Increased 9,000 real fans in 6 weeks Post Views: Increase 256% Post Feedback: Increase 836% New likes to be fans: Increase 337%

Case study | KFC

Hold “Possible Mission” Game for KFC Fans on Page to increase interaction.

Hold “Possible Mission” Game for KFC Fans on Page to increase interaction.

Provided full service of contest management: post photos, announcements; collect data & reply all emails of contestants instantly.

Bonus: • Youtube Channel theme design• Facebook welcome tab creation

Took photos of hot boy/ girl with Acer & Gateway laptops, then seed them on many PR articles and over 80 types of Forum & Social Network.

Took photos of hot boy/ girl with Acer & Gateway laptops, then seed them on many PR articles and over 80 types of Forum & Social Network.

Increased 8.000 real fans in 4 weeks, and 20.000 fans in 2.5 months. Post Views: Increase 377% Post Feedback: Increase 183% New likes to be fans: Increase 674%

Increased 8.000 real fans in 4 weeks, and 20.000 fans in 2.5 months. Post Views: Increase 377% Post Feedback: Increase 183% New likes to be fans: Increase 674%

18|Services

Digital media |Viral marketing | Case study

Hold the photo contest “X-Moments” for fans to win a Acer TimelineX laptop in 3 weeks, with nearly 500 photos received .

Hold the photo contest “X-Moments” for fans to win a Acer TimelineX laptop in 3 weeks, with nearly 500 photos received . Provided full service of contest management: post photos,

announcements; collect data & reply all emails of contestants instantly.

Bonus: • JamiQ• Contest poster design

Achieved in 3 weeks-2,041 contestants- 256,877 visits- 405,404 page views (til July 28)- 19,514 comments- 28,712 votes

Achieved in 3 weeks-2,041 contestants- 256,877 visits- 405,404 page views (til July 28)- 19,514 comments- 28,712 votes

KPI in 3,5 months- 1,500 contestants- 100,000 visits- 200,000 page views- 10,000 comments- 10,000 votes

KPI in 3,5 months- 1,500 contestants- 100,000 visits- 200,000 page views- 10,000 comments- 10,000 votes

Case study | Taiwan Excellence

Continuously post contents onto hundreds of forums & social network to increase awareness & recruit contestants.Continuously post contents onto hundreds of forums & social network to increase awareness & recruit contestants.

19|Services

Creative | Fan page Tab on Facebook| Case study

20|Services

21|Services

Digital media |Email marketing

Basic Applications• Customer services: new product/promotion updates, new letters,…• Account activation/Registration.

Email blasts to target audience• For Branding: “Opened”• For interaction: “Clicked or Filled or Surveyed”• For Selling: “No. of orders”

22|Services

Digital media |Email marketing | Applications

Quick survey on email Registration for event attendance by email

Registration for lucky draw

21|Services

Digital media |Email marketing | Case study

Registration for gifts Objective: Data collection.

Duration: 2 months.

KPIs• Email sent/pushed: 433,312• Bounced rate (0.73%): 3,143• Delivered (99.23%): 430,169• Opened (16.21%): 69,740 CPM• Unique opened (10.64%): 45,760• Clicked (35.10% of Opened): 24,447 CPC• Data filled (14.26% of Clicked): 3,491 CPA

22|Services

Digital media |SMS marketing

• Optionally choose sending date, time, name, brand, company.

• Data can be rented in case customers need support.

• Effective support for promotion campaigns, customer care, new product information, or build customer data ...

Data collectionData collection

Customer care / Accumulating programCustomer care / Accumulating program

Text to win or lucky drawText to win or lucky draw

Branded SMS blastsBranded SMS blasts

25|Services

Digital media |SMS marketing | Applications

ACNES <Product code> to 6158ACNES <Product code> to 6158

SMS Marketing

SMS Marketing

26|Services

Digital media |SMS marketing | Case study

• Over 400.000 sms had been sent to join in the program.

• Over 400.000 products were sold during this sales promotion.

• Over 350.000 unique participants.

• 90% wanted to continue joining in a similar campaign in the next season with more attractive prizes.

• 96% knew about the campaign from product.

Digital media | Ad network

27|Services

Performance display advertising is constantly evolving…• Evolving from the banner creative to the contextual targeting; utilising

behavioural audience based solution driven advertising. This evolution is propelled by the drive in technology & data .

Different pricing models

Digital media | Ad network | Balloon ads

28|Services

Services



SEM/SEOSEM/SEO

Search media | SEM/ SEO

30|Services

• We have partnership with Clicks2Customer in South Africa, who bring into VN a bidding tool (PPC) with the most effective bidding cost.

Pay-per-click (PPC) & Search engines optimization (SEO)Pay-per-click (PPC) & Search engines optimization (SEO)

• SEO expert will help client’s URL locate on top of the result search list of Google.

Search media | SEM tool

31|Services

Acer – SEM using C2C toolsAcer – SEM using C2C tools

Search media | Google Adwords

32|Services

• Guide clients with the best bidding cost using Google Adwords.

Services



Website/ MicrositeWebsite/ Microsite

RM Banner designRM Banner design

Print adPrint ad

PR articlePR article

33|Services

Creative | Microsite | Case study

34|Services

www.suzukicnc.com

http://www.suzukicnc.com/

Creative | Microsite | Case study

35|Services

Creative | Banner | Case study

36|Services

· Q Mobile: http://adtechnology.apac.yahoo.net/addemo/20110224_095647/ · Dasani: http://adtechnology.apac.yahoo.net/addemo/20101224_121915/ ( TVC is included)· Nokia: http://adtechnology.apac.yahoo.net/addemo/20101012_180127/

Page tear in Yahoo NewsPage tear in Yahoo News

• Expertise in Website/ Microsite/ Rich Media banner ad• Professionally write text copy.• Come up with creative ideas for various range of brand/promotion campaigns.

http://adtechnology.apac.yahoo.net/addemo/20110224_095647/




37|Services

• Y!Mail log-in creativeY!Mail log-in creative


38|Services

Acer AS 4750

• KFC TVC will be embedded on Kenh14, Zing, Yeah1, Facebook… banners from November 1st .

Creative | Banner | Online Display Network

2 3a

3b 4

1


40|Services

Facebook ads:Facebook ads:

Acer Vi t NamêAcer Vi t Namê

KFC Vi t NamêKFC Vi t Namê

Creative | Print ad | Case study

41|Services

Creative | PR article | Case study

42|Services

PR offline

PR online

Services



POSM designPOSM designActivationActivation

Event management | Activation

44|Services

• Organize product launch event, exhibition, & press conference.• PR written copy, concepts, booking.• Good relationship with top publications and websites.• POSM & production design.

Event management | POSM | Case study

45|Services

Brochure

Hand bag

Acer booth in their Acer booth in their product launch eventproduct launch event

at Bitexco Building at Bitexco Building (May, 2011)(May, 2011)

Event management | POSM | Case study

46|Services

Rain coat

Hat

Pen

T-shirtLeaflet

Hat

Services



EatAds.comEatAds.com- online outdoor -

Offline media | EatAds.com

48|Services

• We offer a brand new state-to-the-art way to buy & sell Outdoor Advertising Space in & outside of Vietnam through a web page called EatAds.com

Offline media | EatAds.com | Media type

49|Services

• Buy & sell outdoor advertising space in and outside of Vietnam cannot be easier with EatAds.com

Partners & Clients

46|Partners & Clients

Viet Tien Phong Advertising Company Ltd.A: 468 Nguyen Van Linh, Tan Phu Ward, Dist. 7 HCMC

T: +84 (0)8 62838383

F: +84 (0)8 62603800

Nguyen Huu HanhM: 0903740506

E: [email protected]

VietBuzzAd Credentials - Nov11

Business

Transcript of VietBuzzAd Credentials - Nov11