GIVE THEM LOLLIPOPS

What drives drinking decision

making?

SOCIAL NORMS

PATH OF LEAST RESISTANCE

How to find more decision making

factors

“how many units did you have last weekend?”

vs.

“last weekend- which pub did you go to? who did you meet? what was the first drink you had when you got there?”

CUSTOMER RESEARCH

WHAT IS DRINKING’S “JOB”?