Vender/Grower andCrop/Product Survey for
Santa Fe and AlbuquerqueGrowers' Markets
1996 and 1998
Technical Report 33
Agricultural Experiment Station • Cooperative Extension Service
College of Agriculture and Home Economics
NE
W
MEX ICO
STA
E
U
NIVE RSI T
Y
T
Vendor/Grower and Crop/Product Surveyfor Santa Fe and Albuquerque
Growers’ Markets: 1996 and 1998
Direct farm marketing places the consumer indirect contact with the grower, resulting in greaterfreshness and quality of vegetables and fruit on thekitchen table. By contrast, the fruit in many grocerystores are often picked less than fully mature forshipping purposes, so the fruit tends to have lesssugar. Many vegetables, like tomatoes, are bred fortougher skins, which improve shipping quality butare less desirable on the kitchen table. Direct mar-keting also results in a greater share of the consumer’sfood dollar going to local growers, which in turnmeans more money returned to the community.
One of the most popular direct marketing meth-ods, especially for smaller growers in northern NewMexico, is the growers’ market. Although fruits andvegetables remain the mainstay of growers’ mar-kets, many vendor/growers (hereafter referred to as“vendors”) are now selling animal products likemeat, cheese, and eggs. Some vendors have in-cluded value-added products such as jellies, ristras,corn products, vinegars, honey, and pastries. Nurs-ery products such as bedding plants, potted plants,and cut flowers also have become popular.
OBJECTIVES
There are approximately 26 growers’ markets inNew Mexico, six of which are located in the Albu-querque area. The largest market in the state is theSanta Fe Area Farmers’ Market (held in the rail yardnear the train depot on Guadalupe Street). One ofthe oldest markets is the Albuquerque Growers’Market (7605 Central Avenue NE).
One purpose of this study was to document boththe number of vendors and the different types ofproducts at these markets in 1996 and 1998. Thesurvey suggests gaps in the market that growers cancapitalize on. Also, comparison of the 1996 and1998 data shows the decline or growth of the mar-kets in both numbers of vendors and types of prod-ucts. In 1998, the researcher also gathered pricedata.
Growers with small farms in the Santa Fe andAlbuquerque areas can use this data to capitalize ongaps in the market in terms of type and timing ofproducts. Data on prices received can provide abaseline for vendors to evaluate potential profit-ability of different products.
METHODS
The survey was first used in mid-summer of1996. The 1998 survey was conducted throughoutthe growing season.
At both markets, the surveyor visited each boothat approximately the same time (7-8 a.m.). Marketswere evaluated on Tuesdays (once in Santa Fe andtwice in Albuquerque) and Saturdays. Using a hand-held audio recorder, each booth’s crop or productwas described. The data were then transcribed topaper. Crop and product frequency data were thencalculated, as were the number of vendors at eachmarket on each day.
No attempt was made to quantify how much ofany particular crop or product was available fromeach vendor or the number of buyers at each market.
George W. Dickerson, Extension Horticulture Specialist
2
Neither was data collected on the amount of pro-duce or products still unsold by the end of the day.
The same technique was used in 1998 except thatprices for the various crops and other products alsowere included. Prices were only noted if they werevisible in the booth. Also, the surveyor only notedprices at the beginning of the day and not prices thatmay have dropped by the end of the day to sellremaining inventory.
As there has been a lot of consumer interest inorganically grown produce, the surveyor notedwhether the products were certified organic.
RESULTS AND DISCUSSION
Vendors
The number of vendors (47) attending the SantaFe Area Farmers’ Market on Tuesday, 8/4/98, was25 percent less than the number of vendors (63)attending the same market on 8/13/96 (table 1). Thereason for the decrease in vendors is unknown, butpart of the decrease may be attributed to factors likechange in location of the market (which was at theSambusco Plaza parking lot in 1996), bad weather,availability of seasonal produce, fewer buyers, orless vendor interest in selling on Tuesdays.
A similar decrease occurred at the Albuquerquemarket (table 2). The number of vendors (11) at-tending the Albuquerque market on Tuesday,7/14/98, was 21 percent less than the number ofvendors (14) attending the same market on Tues-day, 7/16/96. There was, however, a 20 percentincrease in the number of vendors (54) attending themarket on Saturday, 8/29/98, compared with thoseattending (45) on Saturday, 8/31/96. There was aslight increase in the number of vendors (98) attend-ing the Saturday market (8/15/98) in Santa Fe thanon Saturday, 8/24/96 (94, table 1).
Throughout the season, more vendors (from 49to 221 percent more) attended the Saturday marketsin both Santa Fe and Albuquerque than attendedTuesday markets (table 3). This may be attributed tothe fact that most vendors have weekday jobs andfarm only part-time and/or farm on small farms, orthey are busy farming during the week. Some buy-
ers with weekday jobs may also find it more conve-nient to shop on Saturdays, thus limiting the numberof buyers that a vendor can target on Tuesdays.
The number of vendors attending a growers’market affects both the vendor and the buyer. Usu-ally, the greater the number of vendors, the greaterthe quantity and diversity of produce and otherproducts at market. Quantity and diversity usuallyattract more buyers. But more vendors means morecompetition, usually resulting in lower prices.
The fewer the vendors, the fewer buyers attend.Because fewer vendors means less product diver-sity, many buyers continue to shop at local grocerystores. Competition may or may not be less amongvendors when there are few vendors. For example,in the spring there are fewer vendors, but many ofthem could be selling the same products—saladgreens or bedding plants, for example—so compe-tition still could be stiff.
In 1996, vendors at the Santa Fe market sold anaverage of 5.2 types of crops/products, while ven-dors at the Albuquerque market sold an average of6.4 different types of items. During 1998, the aver-age was similar for both markets, 5.7–5.8 items/vendor, from about mid-July to the end of theseason. The least product diversity was at the SantaFe market in May and June of 1998 (2.7 items/vendor). This, of course, can be attributed to fewercrops being available during this time of the year.
An average of 5.5 percent of the vendors at theAlbuquerque market sold certified organic prod-ucts. A slightly lesser percentage of products at theSanta Fe market (3.4 percent) were certifiedorganic. These averages were calculated across theentire marketing season.
Fruit and Nut Crops
The 1996 growing season was a relatively pooryear for fruit crop production. At the Santa Femarket, vendors had no yellow apples, apricots,sour cherries, sweet cherries, nectarines, or raspber-ries (though only two days were surveyed), andvendors had few green apples (cooking), chokecher-ries, white grapes, peaches, pears, and plums (table1). Red apples were in good supply and moderateamounts of purple grapes were available. The poor
3
fruit season was associated primarily with killingfrosts late in the spring. The situation was similar atthe Albuquerque market during the same year (table2).
The 1998 growing season saw an abundance offruit, especially at the Santa Fe market (table 2).Many vendors sold apricots, sweet cherries, peaches,pears, and purple plums, as well as red apples. Therewere moderate amounts of grapes (white and purple)and nectarines. Fewer vendors sold yellow apples,sour cherries, chokecherries, piñons, yellow plums,and raspberries.
There were no apricots or sour cherries and fewsweet cherries or nectarines at the Albuquerquemarket in 1998. As in Santa Fe, there was anabundance of red apples, peaches, pears, and purpleplums at the Albuquerque market.
Vegetables
In terms of vendor numbers, the most popularvegetable sold at the Santa Fe market was redtomato, followed by zucchini squash (green), slicercucumbers, carrots, yellow straightneck squash,green chile, green beans, and cherry tomatoes (table1). White onions, leaf lettuce, beets, spinach, andred radishes were consistent sellers throughout theseason.
The red tomato was also the most popular veg-etable at the Albuquerque market (table 2). Greenbeans, slicer cucumbers, green chile, and bell pep-pers were also popular. Consistent sellers across theseason included pinto beans, cantaloupe, carrots,garlic, onions (red and white), yellow straightnecksquash, zucchini squash (green), and green scallopsquash.
Other Crops
Because the Santa Fe market opened in May,vendors could capitalize on the extended marketseason by selling bedding plants, potted plants, cutflowers, and ornamentals (table 1). Many vegetableand fruit crops are not available at this time, so thesecrops helped extend the marketing season. Pottedplants were most popular early in the season, whilesales of cut flowers picked up in mid-July. Orna-
mental corns were sold singly or in ristras, harvestwreaths, or corn dolls. Chicos and atolé, which usecorn flour, also were sold. None of these crops andproducts seemed to be quite as popular on theAlbuquerque market.
Herbs also were more popular at the Santa Femarket than at the Albuquerque market. The mostpopular was basil followed by dill. Herbal vinegarsalso were popular.
Animal Products
The most popular animal products sold on theSanta Fe market were eggs, followed by lamb(frozen). No beef, lamb, or chicken were found atthe Albuquerque market.
Value-Added Products
At the Santa Fe Area Farmers’ Market, value-added products were particularly popular, espe-cially pastries, salsas, jams, and honey. Again, theAlbuquerque market tended to have few or none ofthese products.
Other crops and products were found in smallquantities on the Santa Fe market, but they were notincluded in this survey. These minor products in-cluded apple wood chips, asparagus beans,biscochitos (a traditional anise cookie), black rasp-berries, broom corn, burritos, cactus, catnip toys,cough syrups, elephant garlic, jujube fruit, massageoils, mizuma, mulch, panocha, peacock feathers,pickling cucumbers, rhubarb, rice grass and otherornamental grasses, rutabaga, safflower, saladmixes, stews, strawflowers, sugar beets, sweet on-ions, and various wood crafts (such as willowchairs, walking sticks, and bird houses).
Minor products found on the Albuquerque mar-ket included almonds, bee pollen, bitter melonleaves, black beans, blankets, garbanzo beans, kid-ney beans, natural dog treats, navy beans, peanuts,quince, sweet potatoes, wheat grass juice, whippedhoney, and young coconuts.
Pricing
The percentage of vendors displaying prices atthe Santa Fe market varied from 28.2 to 45.3 per-
4
cent over the growing season. More vendors dis-played their prices when there were lots of vendorsand late in the summer. The percentage of Albu-querque market vendors displaying prices declinedsteadily over the growing season from 45.5 to 19.5percent.
Customers use displayed prices as an importanttool in comparison shopping as they walk througha market. Many consumers bypass vendors whodon’t post prices because of the hassle of competingwith other buyers for the vendor’s attention.
On the whole, price was given as price perstandard unit of measure (table 4). Crops or prod-ucts were sold by the ounce, pound, or volume (suchas pint, quart, half gallon, or bushel); number (suchas one or a dozen); or bunch. This uniformity ishelpful in comparison shopping. Consumers hadsome difficulty comparing prices of fruits like appleswhen they were sold by the pint or quart, becauseconsumers couldn’t determine how many fruitscould be packed in the container. The biggest prob-lem for comparison shoppers was produce sold bythe bag, plastic baggie, or basket because there wasno way of comparing in standard units of measurehow much the containers held.
CONCLUSIONS
Vendors could capitalize on a number of oppor-tunities at both the Santa Fe and Albuquerquemarkets with crops and products that either may notbe sold there or are in short supply. Such opportu-nities could include raspberries at the Santa Femarket, and blackberries, apricots, sweet and sourcherries, and nectarines at the Albuquerque market.As these fruits (except sour cherries) are availablein most grocery stores at the same time and oftencommand a high price (sweet cherries, raspberries,blackberries), vendors may wish to consider themin their cropping mix.
Only one vendor sold asparagus on the Santa Femarket. He was selling the asparagus for $4/poundat the market, though asparagus was selling for only$1/pound in local grocery stores at the time. Al-though the surveyor did not determine whether thevendor sold his entire crop at this price, he obvi-ously had a monopoly on asparagus at the market.
Other opportunities for vegetables at the Santa Femarket include cauliflower, fava beans, new pota-toes, pumpkins, red cabbage, and white icicle rad-ishes.
Vegetables that might be exploited on the Albu-querque market include Armenian cucumbers, aru-gula, baby carrots, black-eyed peas, cauliflower,edible podded peas, fava beans, habañero chilepeppers, kohlrabi, red cabbage, snow peas, spinach,Swiss chard, tomatillo, turnips, white icicle rad-ishes, yellow tomatoes, and yellow wax beans.Although all these crops may be in short supplyat the market, the demand may not exist forsome of them, so vendors should exercise cautionwhen expanding cropping mixes.
The price ranges documented in this survey arebased on prices fixed by the growers early in themorning, but the surveyor did not record whether ornot prices dropped later in the morning if producefailed to move. Prices listed are also for the wholeseason. Prices tended to drop with a greater supplylater in the season. The surveyed prices can, how-ever, be used as a guide in determining crop bud-gets.
An interesting exception to typical price weretomatoes, which sold at the Santa Fe market on5/23/98 for $3/pound. This was an unusually highprice, but the price was possible because the toma-toes were greenhouse tomatoes from Taos and werethe only tomatoes sold on the market that day. Thus,growers could consider using greenhouses or rowcovers for growing produce for early markets withhigher prices.
5
Tab
le 1
. N
umbe
r of
ven
dors
and
cro
p fr
eque
ncy
data
for
sel
ect
mar
ketin
g da
ys i
n 19
96 a
nd 1
998,
San
ta F
e A
rea
Farm
ers’
Mar
ket.
# V
endo
rsda
tecr
op/d
ay
638/
13/9
6T
uesd
ay
948/
24/9
6Sa
turd
ay
585/
23/9
8Sa
turd
ay
646/
13/9
8Sa
turd
ay
897/
18/9
8Sa
turd
ay
478/
4/98
Tue
sday
988/
15/9
8Sa
turd
ay
110
9/12
/98
Satu
rday
4711
/7/9
8Sa
turd
ayA
pple
s (r
ed)
211
58
1226
16A
pple
s (g
reen
)2
22
App
les
(yel
low
)1
3A
pric
ots
1811
82
Aru
gula
41
42
42
44
Asp
arag
us1
Bea
ns (
gree
n)17
168
1021
72
Bea
ns (
yello
w)
14
96
1B
eans
(pu
rple
)1
12
64
Bea
ns (
dry)
21
21
Bea
ns (
pint
o)4
11
11
6B
eans
(fa
va)
11
11
1B
eans
(bo
lito)
21
2B
eets
119
119
613
93
Bee
t gre
ens
34
2B
lack
eye
peas
1B
rocc
oli
13
14
23
1C
abba
ge (g
reen
)5
63
36
71
Cab
bage
(red
)1
1C
anta
loup
e3
61
110
Car
rots
1411
157
2313
6C
arro
ts (
baby
)1
11
Cau
liflo
wer
11
Che
rry
(sou
r)1
1C
herr
y (s
wee
t)3
133
Chi
le (
gree
n)15
104
1121
1C
hile
(re
d)1
33
12
32
24
Chi
le (
jala
peño
)1
39
Chi
le (
yello
w h
ot)
41
6C
hile
(ro
aste
d)1
1C
hile
(re
d po
wde
r)2
51
42
65
6C
hile
(gr
een,
pow
der)
21
11
Chi
le (
rist
a)9
21
15
3
6
Tab
le 1
. N
umbe
r of
ven
dors
and
cro
p fr
eque
ncy
data
for
sel
ect
mar
ketin
g da
ys i
n 19
96 a
nd 1
998,
San
ta F
e A
rea
Farm
ers’
Mar
ket
(con
t’d)
.#
Ven
dors
date
crop
/day
638/
13/9
6T
uesd
ay
948/
24/9
6Sa
turd
ay
585/
23/9
8Sa
turd
ay
646/
13/9
8Sa
turd
ay
897/
18/9
8Sa
turd
ay
478/
4/98
Tue
sday
988/
15/9
8Sa
turd
ay
110
9/12
/98
Satu
rday
4711
/7/9
8Sa
turd
ayC
hoke
cher
ry1
12
2C
olla
rds
11
32
Cor
n (s
wee
t)7
81
14
13C
orn
(blu
e, e
ars)
11
11
Cor
n (I
ndia
n, e
ars)
11
11
14
Cor
n (c
hico
s)2
33
13
23
34
Cor
n (a
tolé
)1
1C
orn
(dol
ls)
21
12
11
11
Cor
n (p
opco
rn r
istr
a)2
11
22
Cor
n (l
arge
ear
wre
aths
) 2
Cuc
umbe
r (sl
icer
)17
224
620
241
Cuc
umbe
r (l
emon
)1
61
67
Cuc
umbe
r (A
rmen
ian)
34
23
66
Cut
Flo
wer
s (f
resh
)16
248
220
1625
251
Cut
Flo
wer
s (d
ry)
65
12
1C
ut F
low
ers
(sta
tice)
31
26
3E
ggpl
ant
(pur
ple)
512
15
11E
ggpl
ant
(whi
te)
14
Gar
lic6
76
25
71
Gar
lic o
il1
11
11
Gar
lic (
rist
ra)
11
11
2G
ourd
s1
32
12
32
3G
rape
s (w
hite
)1
25
Gra
pes
(red
/pur
ple)
45
Kal
e3
21
37
32
63
Koh
lrab
i1
13
12
1L
eek
12
12
1L
ettu
ce (
leaf
)5
27
714
17
82
Lill
ies
(bul
bs)
12
11
Luf
fa s
pong
e1
1M
elon
(ho
neyd
ew)
4 4
Mel
on (
pers
ian)
1M
ushr
oom
s (l
arge
)1
11
Mus
tard
11
12
Ne c
tari
nes
16
7
Tab
le 1
. N
umbe
r of
ven
dors
and
cro
p fr
eque
ncy
data
for
sel
ect
mar
keti
ng d
ays
in 1
996
and
1998
, Sa
nta
Fe A
rea
Farm
ers’
Mar
ket
(con
t’d)
.#
Ven
dors
date
crop
/day
63
8/13
/96
Tue
sday
94
8/24
/96
Satu
rday
58
5/23
/98
Satu
rday
64
6/13
/98
Satu
rday
89
7/18
/98
Satu
rday
47
8/4/
98T
uesd
ay
98
8/15
/98
Satu
rday
11
09/
12/9
8Sa
turd
ay
47
11/7
/98
Satu
rday
Okr
a2
14
Oni
on (
red)
32
44
76
Oni
on (
whi
te)
10
83
13
91
11
13
Oni
on (
yell
ow)
17
11
5O
nion
(bu
nch)
51
33
23
1O
rchi
ds1
11
11
Pak
cho
y1
12
22
Par
sley
(re
g)2
12
2P
arsl
ey (
Ital
ian)
12
Pea
ches
13
91
12
02
83
Pea
rs3
11
31
2Pe
as (
Eng
lish
)6
11
1Pe
as (
snow
)1
11
21
2Pe
as (
edib
le p
od)
61
1P
eas
(dry
)1
1P
eppe
r, b
ell
(gre
en)
71
31
31
2P
eppe
r, b
ell
(red
/pur
ple)
31
7
Pepp
er,
bell
(ye
llow
)1
6P
iñon
22
11
Pla
nts
(pot
ted)
57
18
61
45
11
91
Plan
ts (
bedd
ing)
4P
lum
(pu
rple
)2
32
56
21
Plum
(ye
llow
)1
11
Pot
ato
(whi
te)
32
37
4P
otat
o (r
ed)
11
35
3P
otat
o (n
ew)
11
1P
otat
o (b
lue)
14
Pot
ato
(fin
gerl
ing)
11
23
3P
umpk
ins
(reg
)2
41
1P
umpk
in (
Jack
-B-
Lit
tle)
22
21
Pur
slan
e1
22
Rad
ish
(red
, ch
erry
)6
73
46
43
71
Rad
ish
(whi
te, i
cicl
e)1
Rad
ish
(whi
te, w
inte
r)1
11
11
8
Tab
le 1
. N
umbe
r of
ven
dors
and
cro
p fr
eque
ncy
data
for
sel
ect
mar
ketin
g da
ys i
n 19
96 a
nd 1
998,
San
ta F
e A
rea
Farm
ers’
Mar
ket
(con
t’d)
.#
Ven
dors
date
crop
/day
638/
13/9
6T
uesd
ay
948/
24/9
6Sa
turd
ay
585/
23/9
8Sa
turd
ay
646/
13/9
8Sa
turd
ay
897/
18/9
8Sa
turd
ay
478/
4/98
Tue
sday
988/
15/9
8Sa
turd
ay
110
9/12
/98
Satu
rday
4711
/7/9
8Sa
turd
ayR
adis
h (b
lack
, win
ter)
1R
aspb
erri
es1
1Sp
inac
h1
15
67
32
41
Squa
sh (
yello
w,
stra
ight
neck
)3
1420
1611
16Sq
uare
(yel
low
,cr
ookn
eck)
33
52
Squa
sh (
gree
n,zu
cchi
ni)
2116
2016
2320
Squa
sh (
yello
w,
zucc
hini
)5
68
Squa
sh (
gree
n,sc
allo
p)1
104
39
11
Squa
sh (
yello
w,
scal
lop)
31
2
Squa
sh
(rol
y po
ly)
29
65
511
Squa
sh (
win
ter)
52
32
Squa
sh (
acro
n)4
17
1Sq
uash
(sp
aghe
tti)
31
32
Squa
sh (
butte
rnut
)1
71
Squa
sh (
flow
er)
15
21
1Su
nflo
wer
(dr
y he
ads)
13
1Su
nflo
wer
(fr
esh
cut)
21
2Sw
iss
char
d (g
reen
)2
31
310
49
7Sw
iss
char
d (r
ed)
11
Tom
atil
lo1
31
22
Tom
ato
(red
)17
241
24
1740
2T
omat
o (g
reen
)1
41
18
1T
omat
o (y
ello
w p
ear)
12
11T
omat
o (p
aste
)1
4T
omat
o (r
ed c
herr
y)9
38
18T
omat
o (y
ello
w)
52
41
Tom
a to
(ora
nge )
23
Tur
nips
47
52
58
Wa t
e rm
e lon
24
6
9
Tab
le 1
. N
umbe
r of
ven
dors
and
cro
p fr
eque
ncy
data
for
sel
ect
mar
ketin
g da
ys i
n 19
96 a
nd 1
998,
San
ta F
e A
rea
Farm
ers’
Mar
ket
(con
t’d)
.#
Ven
dors
date
crop
/day
638/
13/9
6T
uesd
ay
948/
24/9
6Sa
turd
ay
585/
23/9
8Sa
turd
ay
646/
13/9
8Sa
turd
ay
897/
18/9
8Sa
turd
ay
478/
4/98
Tue
sday
988/
15/9
8Sa
turd
ay
110
9/12
/98
Satu
rday
4711
/7/9
8Sa
turd
ayH
erbs
/spr
outs
Bas
il4
81
158
1412
Bur
dock
roo
t1
Chi
ves
11
11
1C
ilan
tro
21
13
3C
hico
ry1
1D
ill3
51
44
41
Her
bs (
dry)
46
72
21
22
2H
erba
l oils
11
11
12
22
Her
bal v
ineg
ars
53
13
23
4L
aven
der
21
Lam
bsqu
arte
rs2
1M
int
11
12
21
3O
rega
no2
21
1R
osem
ary
11
1Sa
ge1
11
22
1Sp
rout
s1
11
21
11
1Su
mm
er s
avoy
2T
hym
e2
1Pr
oduc
tsA
nim
al p
rodu
cts
Bee
f1
11
2C
hick
en1
11
11
1Eg
gs1
23
21
21
1L
amb
21
21
2Pr
oduc
tsV
alue
add
ed p
rodu
cts
Bee
swax
can
dles
21
11
Big
sag
e sm
ug lo
gs1
14
44
Bre
ad3
31
1C
ider
11
21
35
3C
raft
s2
1D
ry f
ruit
21
1G
oat
milk
& c
hees
e1
11
11
11
1H
arve
st w
reat
h5
73
21
54
2H
oney
32
22
22
22
Hon
ey s
ticks
11
1
10
Tab
le 1
. N
umbe
r of
ven
dors
and
cro
p fr
eque
ncy
data
for
sel
ect
mar
ketin
g da
ys i
n 19
96 a
nd 1
998,
San
ta F
e A
rea
Farm
ers’
Mar
ket
(con
t’d)
.
# V
endo
rsda
tecr
op/d
ay
638/
13/9
6T
uesd
ay
948/
24/9
6Sa
turd
ay
585/
23/9
8Sa
turd
ay
646/
13/9
8Sa
turd
ay
897/
18/9
8Sa
turd
ay
478/
4/98
Tue
sday
988/
15/9
8Sa
turd
ay
110
9/12
/98
Satu
rday
4711
/7/9
8Sa
turd
ayH
ot t
amal
es1
11
Jelly
24
82
33
89
5Pa
stri
es1
75
36
28
83
Pick
les
23
2R
ed w
orm
s1
11
11
11
1Sa
lsas
25
23
21
5Sm
ooth
ies
11
11
11
11
Soap
s1
21
1So
ups
11
11
Table 2. Number of vendors and crop frequency data for select marketing days in 1996 and 1998,Albuquerque Growers’ Market, Albuquerque.
Albuquerque Growers’ Market# Vendors
DateDay
147/16/96
Tuesday
458/31/96
Saturday
117/14/98
Tuesday
327/25/98
Saturday
188/11/98
Tuesday
548/29/98
Saturday
4110/3/98
SaturdayApples (red) 8 2 4 11 15Apples (green) 2 1 1Apples (yellow) 2 5Arugula 2Beans (green) 3 10 1 3 13 4Beans (yellow) 1Beans (purple)Beans (dry) 2 2 1Beans (pinto) 1 3 3 3 4 3 7Beans (fava) 1 1 1Beans (bolito) 1 1Beets 3 4 3 4 4 3Beet greens 1Blackeye peas 1 3Blackberry 1 1Broccoli 1 3 1 2 1Cabbage (green) 1 1 1 1Cabbage (red) 1Cantaloupe 2 8 2 2 2 8 3Carrots 2 6 2 5 5 3 4Carrots (baby) 1Cauliflower 2 1 1Cherry (sweet) 1Celery 1 1Chile (green) 3 3 11 7Chile (red) 2 2 1 1 5Chile (jalapeño) 1 5 2 2 3 3Chile (habenero) 1 1Chile (cayenne) 2Chile (yellow hot) 2 2 1 2 4 3Chile (roasted) 1 2Chile (red powder) 1 2 2 2 3 4 4Chile (green, powder) 3 1 1 1Chile (rista) 2 4Chokecherry 1Collards 2 1 1Corn (sweet) 3 3 2 2 7 2Corn (blue, ears) 1 1Corn (Indian, ears) 1 1 1 2Corn (chicos) 1 1 2 1Corn (atolé) 1 1
12
Table 2. Number of vendors and crop frequency data for select marketing days in 1996 and 1998,Albuquerque Growers’ Market, Albuquerque (cont’d).
Albuquerque Growers’ Market# Vendors
datecrops/days
1407/16/96Tuesday
458/31/96
Saturday
117/14/98Tuesday
327/25/98
Saturday
188/11/98Tuesday
548/29/98
Saturday
4110/3/98
SaturdayCorn (chaquegue) 1 1Cucumber (slicer) 3 10 1 3 4 11 3Cucumber (lemon) 2 1 1Cucumber (Armenian) 2Cut flowers (fresh) 1 1 3 2 3 1Cut flowers (dry) 1 1Cut flowers (statice) 1 1 1 2 1Eggplant (purple) 3 2 4Eggplant (white) 1 1 2Figs 1 1Garlic 3 6 4 7 4 6 5Garlic oilGarlic (ristra) 1Gourds 1 2 1 1 2Grapes (white) 3 5 2Grapes (red/purple) 2 1 4 2Kale 2 1 1 1Kohlrabi 2 2 1Leek 1 1 2Lettuce (leaf) 3 1 1 1 2Luffa sponge 1Melon (honeydew) 2 1 5 2Melon (Persian) 1 2Mustard 2Nectarines 1 1 2Okra 5 1 3 1 4 4Onion (red) 3 4 3 4 3 5 4Onion (white) 1 5 3 3 3 6 5Onion (yellow) 1 1 4 1 1 1Onion (bunch) 1 1 1 1 1 1Pak choy 1Parsley (reg.) 1 1 1Parsley (Italian) 2Peaches 4 4 6 18 6Pears 1 6 9 5Peas (English) 2 1 1 2 2Peas (snow) 1 1Peas (edible pod) 2 1Peas (dry) 1 1 1 1
13
Table 2. Number of vendors and crop frequency data for select marketing days in 1996 and 1998,Albuquerque Growers’ Market, Albuquerque (cont’d).
Albuquerque Growers’ Market# Vendors
datecrops/days
147/16/96
Tuesday
458/31/96
Saturday
117/14/98Tuesday
327/25/98
Saturday
188/11/98Tuesday
548/29/98
Saturday
4110/3/98
SaturdayPecans 1Pepper, bell (green) 5 2 11 8Pepper, bell (red/purple) 2 2 3Pepper, bell (yellow) 1Piñon 1 1Plants (potted) 1 3 2 2Plants (bedding) 1Plum (purple) 1 3 1 4 6 9 4Plum (yellow) 1Potato (white) 1 2 3 2 3Potato (red) 1 2 1 2 4 2Potato (new) 2Pumpkins (reg.) 1 4Pumpkins (Jack-B-Little) 1Purslane 1 1Radish (red, cherry) 1 1 1 1 1 1Radish (white, icicle) 2 1Radish (white, winter) 1Raspberries 1 1 1Parsley (reg.) 1 1 1Parsley (Italian) 2Peaches 4 4 6 18 6Pears 1 6 9 5Peas (English) 2 1 1 2 2Peas (snow) 1 1Peas (edible pod) 2 1Peas (dry) 1 1 1 1Pecans 1Pepper, bell (green) 5 2 11 8Pepper, bell (red/purple) 2 2 3Pepper, bell (yellow) 1Piñon 1 1Plants (potted) 1 3 2 2Plants (bedding) 1Plum (purple) 1 3 1 4 6 9 4Plum (yellow) 1Potato (white) 1 2 3 2 3Potato (red) 1 2 1 2 4 2
14
Table 2. Number of vendors and crop frequency data for select marketing days in 1996 and 1998,Albuquerque Growers’ Market, Albuquerque (cont’d).
Albuquerque Growers’ Market# Vendors
datecrops/days
1407/16/96Tuesday
458/31/96
Saturday
117/14/98Tuesday
327/25/98
Saturday
188/11/98Tuesday
548/29/98Saturday
4110/3/98
SaturdayPotato (new) 2Pumpkins (reg.) 1 4Pumpkins (Jack-B-Little) 1Purslane 1 1Radish (red, cherry) 1 1 1 1 1 1Radish (white, icicle) 2 1Radish (white, winter) 1Raspberries 1 1 1Spinach 1 1 1Squash (yellow,straightneck)
3 5 1 4 6 2
Squash (yellow,crookneck)
2 1 2
Squash (green, zucchini) 3 6 2 7 4 9 5Squash (yellow,zucchini)
4 3 1 3 2
Squash (green scallop) 1 5 1 2 2 4 2Squash (yellow, scallop) 1 1Squash (Roly-Poly) 2 2 2 2 2 3Squash (winter) 1 3Squash (acorn) 1 2Squash (spaghetti) 1Squash (butternut) 2Sunflower (dry heads) 2 1Sunflower (fresh cut) 1 1Swiss chard 4 1Swiss chard 1 1Tomato (red) 2 20 4 4 5 18 13Tomato (green) 4 2 2Tomato (yellow pear) 1 1 1 2 1Tomato (paste) 1 1 2Tomato (red cherry) 1 3 2 5 3Turnips 1 2 2Watermelon 6 8 4
15
Table 2. Number of vendors and crop frequency data for select marketing days in 1996 and 1998,Albuquerque Growers’ Market, Albuquerque (cont’d).
Albuquerque Growers’ Market# Vendors
datecrops/days
1407/16/96Tuesday
458/31/96
Saturday
117/14/98
Tuesday
327/25/98
Saturday
188/11/98
Tuesday
548/29/98
Saturday
4110/3/98
SaturdayHerbs/sprouts
Basil 1 2 2Cilantro 1 1 1Dill 3 1 3 4 3 1 2Herbs (dry) 2 1Lavender 1Lambsquarters 1Mint 1 1 1 1 1Oregano 1 1Rosemary 1 1 1 2Sage 1 1 1 1 2Sprouts 1 1Summer savoy 1Thyme 1 1
Animal productsEggs 1 2 1 1
Value-added productsBeeswax 1Beeswax candles 1 1 1Big sage smug logs 1 1Bread 1 1 1 1Candy 1 1Cider 1Cleaning products 1Crafts 1Harvest wreath 1 1Honey 1 1 1 2 2Honey sticks 2 1 1 1 1Jelly 1 1 1 1Muffins 1 1 1 1 1Pastries 4 3 3 3 3Tortillas 1
16
Table 3. Effects of day of week on number of vendors at two growers’ markets.
MarketDate/# of vendors Difference
# of vendorsPercentincrease
Tuesday SaturdaySanta Fe 8/13/96 (63) 8/24/96 (94) 31 49Santa Fe 8/4/98 (47) 7/18/98 (89) 42 89Santa Fe 8/4/98 (47) 8/15/98 (98) 51 109
Albuquerque 7/16/96 (14) 8/31/96 (45) 31 221Albuquerque 7/14/98 (11) 7/25/98 (32) 21 191Albuquerque 8/11/98 (18) 7/25/98 (32) 14 78Albuquerque 8/11/98 (18) 8/29/98 (54) 36 200
17
Table 4. Price ranges for select crops and products at three growers’ markets in Santa Fe andAlbuquerque, 1998.
Crops Santa Fe AlbuquerqueApples (red) $0.50/each; $3/pt; $2.50/1/3/bushel $0.25/pt; $0.25-$0.50/lb; $4/1/4 bushelApples (yellow) $12/bushel $3/qtApricots $2/qt; $1-$2/basket; $0.99/lb; $1/20 $0.50/qt; $0.50/lbArugula $1.50-$2/bunch; $5-$8/lbAsparagus $4/lbBeans (green) $4/lb $1-$1.50/lb; $3/1/4 bushelBeans (yellow) $4/lb; $2/ptBeans (pinto) $1,25/lb; $6.50/10 lbBeans (bolito) $2/bagBeets $1.75-$2/bunch $1/bunchBeet breens $4-$8/lbBlackeye pea $0.50-$1/lbBlackberry $3/qtCabbage (green) $0.50/lbCantaloupe $1-$1.50 each $2/each; $1/2Carrots $1-$2/bunchCarrots (baby) $1-$2/bunchCherry (sour) $1/ptCherry (sweet) $1.50-$3/pt; $6/qt; $2/boxCelery $2/bunch $0.50/eachChile (green) $1/3; $3/lb; $15/bushel $0.80/lb; $1/basketChile (red) $2/pt; $6/bag $4.50/bag; $6/galChile (jalapeños) $1/10; $1/ptChile (yellow hot) $1/pt; $2/basket $1/basketChile (roasted) $3.50/baggieChile (red powder) $4/baggie $2/1/2 lbChile (green, powder) $1.50/baggieChokecherry $3/basketCollards $3/lb $0.50/bunchCorn (sweet) $1/3; $3/doz; $0.35/ear $3/doz.Corn (Indian, ears) $0.50-$1/eachCorn (chicos) $6/lb; $6/baggieCucumber (slicer) $0.50-$1/each; $1/3; $1.50/lb $0.75/lb; $1/6Cucumber (lemon) $1/qt; $1/1/2 galCucumber (Armenian)Cut Flowers (fresh) $1-$2.50/bunch; $1.50/6; $3/12 $3/bunchCut Flowers (statice) $0.10/stem; $2.50-$3/bunch $5/bunchEggplant (purple) $1.50-$3/lb; $0.75/eachGarlic $5/lb; $1/3-4 $1/bunch; $1/qtGarlic oil $5/2 oz; $12.50/8 ozGarlic (ristra) $5-$10/eachGrapes (red/purple) $1.50/lbKale $1.25-$2/bunch; $3/lb $0.50/bunchKohlrabiLeek $4/bunch $1/bunchLettuce (leaf) $4-$8/lb; $2/bunch $0.50/bunchMelon (honeydew) $2-$2.50 each
18
Table 4. Price ranges for select crops and products at three growers’ markets in Santa Fe andAlbuquerque, 1998 (cont’d).
Crop Santa Fe AlbuquerqueMustard $1/bunch; $3/lbNectarines $2/boxOkra $1.25/lbOnion (red) $0.75-$2/bunch; $1/pt; $2/lb $1/bunchOnion (white) $1-$2/bunch; $0.75 each; $1/pt $0.50/bunch; $0.50/lb; $1/1/2 galOnion (bunch) $0.75-$2/bunch; $6/lb $0.25-$0.75/bunchPak choy $2/bunchParsley (reg) $1-$1.50/bunch $0.50/bunchParsley (Italian) $1.50/bunchPeaches $1-$2/pt; $3/qt; $1.30/lb $0.50-$0.80/lb; $1/3; $1/3 lbPears $2/pt $0.50/pt; $1/3 lbPeas (English) $2/ptPeas (snow) $4-$4.50/lb $2.50/lbPeas (edible pod) $4/lb $2/1/2 galPecans $5/lb; $3/bagPepper, Bell (green) $0.75 each; $1/2; $3/lb; $1/pt $1/3-5Pepper, Bell (red/purple) $1/3Plum (purple) $1/pt; $2.50/qt; $1.50/basket $0.50-$1/qt; $0.50/ptPotato (white) $1.50-$2/lb; $9/10 lb; $2/basket $2/20 lbPotato (red) $2.25/8 lbPotato (new) $2/ptPotato (fingerling) $3/lb; $15/10 lbPumpkins (reg) $0.15/lbRadish (red, cherry) $0.50-$1/bunch; $2/lb; $1/10 $0.50/bunchRadish (white, winter) $2/2; $2/lbRaspberries $2.10 ptSpinach $4-$8/lb; $2-$5/bag $0.75/bunchSquash (yellow straightneck $0.25/each; $2-$4/lb; $1/3-4 $0.50/lbSquash (green, zucchini) $1.50-$2/lb; $1/3-4; $1/1/2 gal $0.50/lbSquash (yellow, zucchini) $1/2-3 $0.50/lbScallop (green scallop) $0.50/each; $1/3 $0.25/small; $.50/largeSquash (roly poly) $1/2-3; $2/1/2 galSquash (acorn) $0.75-$1/lbSquash (butternut) $1/lbSquash (flower) $0.25/eachSunflower (fresh cut) $0.75/stemSwiss Chard (green) $1-$2/bunch; $3-$4/lb; $0.25/3 leaves $0.50/bunchTomatillo $1-$2/lbTomato (red) $2-$3/lb; $1-$2/pt; $2/gal $0.50-$0.75/lb; $0.75/pt; $1.50/basketTomato (yellow pear) $2-$3.50/lbTomato (paste) $1/5 $0.80/lb; $1/ptTomato (red cherry) $2.50-$4/lb; $2.50/pt $0.75-$0.95/lbTomato (orange) $2/lbTurnips $1-$2/bunchWatermelon $4-$5/each
19
Table 4. Price ranges for select crops and products at three growers’ markets in Santa Fe andAlbuquerque, 1998 (cont’d).
Crops Santa Fe AlbuquerqueHerbs/sprouts
Basil $0.50-$2/bunch $0.50/bunchChives $1-$1.50/bunchCilantro $1.50/bunch $0.50/bunchDill $0.50/bunchLavender $1-$4/bunchMint $0.50-$1.50/bunchOregano $1-$1.50/bunch; $0.10/stemRosemary $1.50/bunchSage $1/bunchSprouts $1/4 oz $1-$1.50/_ lb; $2-$4/lbSummer savoy $1.50/bunchThyme $1.50/bunch
Animal productsEggs
Value-added productsBig sage smug logs $2-$3 eachCider $2-$3/1/2 galDry fruit $4/4 ozHoney sticksJelly $4.10/jar (raspberry)
20
New Mexico State University is an equal opportunity/affirmative action employer and educator. NMSU and the U.S. Departmentof Agriculture cooperating.
April 2000 Las Cruces, NM5C