© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Value Drivers in the
SH&F Solution PLM for softlines, footwear and accessories
(SF&A)
John Johnson Director, Global Business
Retail / Softlines, Footwear & Accessories
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
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Many Capabilities Must Work in Concert to enable
On Trend, On Time Performance
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Siemens PLM Platform Provides the Foundation
for Integrated Excellence
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Siemens PLM Software
PLM for Brands
Teamcenter
PLM Platform
Collaboration Lifecycle Visualization Knowledge Management Document Management
Change Management Reporting & Analytics Integrated Workflow Compliance Management
CPG/Food &
Beverage
Softlines Footwear
& Accessories Hardlines
Merchandise Line Planning and Allocation
Calendaring
Formula Design
Package Design
Label and Artwork
Mgt.
Testing
Regulatory Mgt.
Quality Assurance.
Specification Mgt.
Color and Fabric
Sampling
Fit and Grading
Design
Construction
Quality and Testing
Specification Mgt.
Packaging Design
Label & Artwork
Design
Testing
Production Design
Quality Assurance
Specification Mgt.
Vendor Management Bid Management New Core Capability … New Core Capability …
Supplier Relationship Management
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A market-driven, process-centered approach:
Top Product Development Challenges
Global Specifications Management • Manage the complexity of food & beverage business with a single source of all product
specifications
• Connect formulas, packaging, safety documents and all related specifications as set of
dynamic relationships, rather than static electronic documents, for increased accuracy.
• Changes are frequent, ensure traceability and control for increased integrity.
• Associate multiple suppliers to a single SKU
Brand Knowledge Management • Manage and distribute accurate product images, logos and approved copy for
consistent brand communications
• Make better brand decisions through full visibility of products by category, by region, by
SKU
• Quickly understand the performance of your brands with brand dashboards
Packaging and Artwork Management • Remove bottle necks in the packaging and artwork process through global
collaboration with suppliers, designers and brand managers
• On-demand visualization at any point in the artwork and packaging process confirms
design intentions and speeds the approval process
• Ensure package label copy is accurate every time and projects a consistent brand
image.
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A market-driven, process-centered approach:
Top 3 Product Development Challenges
Collaborative Line Planning & Calendar Management
• Lack of visibility from previous year/season. Cost impacts not well understood • Less than 30% of products from a season are successful
• Tracking tasks, resources & milestones across multiple styles is challenging
• Manual issue & exception tracking . No feedback for continuous improvement
Integrated Specification Development
• Lack of color standards and library of approved colors, fabrics, sketches
• Errors & manual intervention in tracking fabric/color lab dips and samples
• Limited reuse of existing /approved fabrics/colors/vendors – added costs
• Minimal history/traceability of information from past styles and seasons
Global Sourcing & Vendor Collaboration
• Inability to effectively collaborate on new product designs across organization
• Specifications not communicated effectively causing rework
• Iterative Costing with vendors is a manual process . Spreadsheets, No history
• Lack of supplier quality tracking, scorecards and social/environment compliance tracking
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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Global Data Pools
Reference Databases
Partner Systems
Trading Exchanges
Logistics
Forecast MDM
PIM REPL
POS ERP Planogram
Color
Store Visual.
Store
Design
Artwork
CAD Store
Simulation
Value Chain Enterprise Domain Applications Planning
QMS
The Siemens PLM Software Unified Architecture for
On Trend, On Time SF&A Performance
Brand ● Product ● Package ● Program ● Process ● Quality ● Store INDUSTRY DATA MODEL
LIFECYCLE DISCIPLINES
Brand Asset
Management
Quality
Management
Supplier Relationship
Management
Specification
Management
LEADERSHIP Brand/Business
Portfolio Management
Program, Project &
Resource Management
EXECUTION Product = Production = & In-store
Trend
Analysis &
Line Planning
Ideation
& Concept
Development
Material
Management
Color &
Lab Dip
Management
BOM
Costing
Packaging
& Artwork
Management
Sampling
& Testing
ASNs
Quality
Assurance
Factory
Compliance
Testing
Production
Samples
Store
Layout
W E B S E R V I C E S
Standard Data Transport & Connectors
PLM
PLATFORM Collaboration ● Lifecycle Visualization ● Integrated Workflow ● Reporting & Analytics
Knowledge & Document Management ● Change Management ● Compliance Management
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Collaborative Line Planning
PLM for softlines, footwear and accessories
(SF&A)
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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Collaborative Line Planning
PLM for softlines, footwear and accessories
(SF&A)
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Audience:
Design Managers
Buyers/Merchandisers
Product Managers
Technical Design Managers
Sourcing Managers
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Trend Analysis
Teamcenter Features & Benefits:
• Be prepared for the all important
trend trips by understanding past
performance in various markets.
• Evaluate sales information from any
variety of vantage points such as
geographical demographic, age
ranges, prices points, even as granular
as fabric content.
Process: Evaluate past sales and
returns information
Product Managers, Merchandisers
and Marketing
• Evaluate historical information and
selling trends to help make decisions
for future product lines.
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Ideation
Teamcenter Features & Benefits:
• Create, capture, secure, and manage
ideas from anywhere
• Strategically score and evaluate
ideas
• Connect people, processes and
information to collaboratively address
new ideas and concepts.
• Leverage and re-use the physical and
intellectual capital of the organization
Process: Idea development,
Merchandiser, Designer
• Captures new ideas, themes,
inspirations during season kickoff
• Collaboratively capture and review
images and theme boards
• Review past successful ideas to see
what worked and failed ideas to avoid
pitfalls
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Ideation
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Line Planning
Teamcenter Features & Benefits:
• Collaborative line plan development
• Integrated image management
• Instant data capture and history
• Easily configured to individual choice
of look and feel
Process: Merchandising Trend trip
Buying Team/Merchandiser
• Initiates line plans by silhouette,
customer type, brand, division while on
the trip
• Uploads images with line plan items
while on the trip and can associate
images
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Line Planning
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Schedule & Calendar
Management
PLM for softlines, footwear and accessories
(SF&A)
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Schedule & Calendar
Management
PLM for softlines, footwear and accessories
(SF&A)
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Audience:
Design Managers
Buyers/Merchandisers
Product Managers
Technical Design Managers
Sourcing Managers
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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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Schedule & Calendar Management
Teamcenter Features &
Benefits: • Track the workload at individual or
department levels. Prioritize resources
to drive innovation.
• At a glance views where entire
product lines are in the development
cycle.
• Be able to quickly react to changes in
workloads and resource availability.
Process: Create product schedule
Product Manager
• Initiate schedule based on templates
by season, product type, brand, or
division
• Reviews current resource workloads
and availability
• Assign tasks to team members
• Launch the workflow
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Schedule & Calendar Management
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Schedule & Calendar Management
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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Raw Materials Management
PLM for softlines, footwear and accessories
(SF&A)
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Raw Materials Management
PLM for softlines, footwear and accessories
(SF&A)
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Audience:
Design Managers
Product Managers
Technical Design Managers
Sourcing Managers
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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Raw Materials Management
Teamcenter Features & Benefits:
• The Raw Materials Library enables
customers to aggregate raw materials
across brands, divisions, departments
and categories to consolidate price
points and to gain critical visibility,
economies of scale and reduced
component development.
• Capture key material attributes in a
central repository.
Process: Add raw materials to the
library
Sourcing, PD, Vendor/Factory
• Raw materials are added to the
library as well as color samples and
representative images..
• Sourcing Teams can be sourcing new
raw materials and trim items that have
been routed to them during the
Merchandise Buyers’ trend trips.
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Fabrics and Trims Library – Design Components
Teamcenter Features & Benefits:
• Our Customers can minimize
component duplication and reduce
SKU’s of raw materials in pre-
production using Teamcenter’s fabric &
trim library.
• Allow designer s to browse repository
for approved components to help
reduce product design cycles.
Process: Create new fabrics and
trims items
PD , Merchandisers and Designers
• Create new fabric and trims by Brand,
Division, and Season
• Create new fabrics and trims that are
still being developed
• Upload representative images
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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Fabrics and Trims Library – Design Components
Teamcenter Features & Benefits:
• Our Customers can minimize
component duplication and reduce
SKU’s of raw materials in pre-
production using Teamcenter’s fabric &
trim library.
• Allow designer s to browse repository
for approved components to help
reduce product design cycles.
Process: Create new fabrics and
trims items
PD , Merchandisers and Designers
• Create new fabric and trims by Brand,
Division, and Season
• Create new fabrics and trims that are
still being developed
• Upload representative images
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Fabrics and Trims Library – Design Components
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Color & Lab Dip Management
PLM for softlines, footwear and accessories
(SF&A)
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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Color & Lab Dip Management
PLM for softlines, footwear and accessories
(SF&A)
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Audience:
Design Managers
Color Analysts & Trend Managers
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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Color & Lab Dip Management
Teamcenter Features & Benefits:
• Significantly reduce the total number
of lab dips across programs.
• Simplify communication with mills
including direct mill programs.
• Reduce the duplication of effort
across offices trying to lab dip the
same fabric/color.
Process: View approved colors by
Season, Line or Division
PD & Merchandiser
• Colors can be uploaded from
Datacolor, Archroma, etc.
• View the approval status of the lab
dips
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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Color & Lab Dip Management
Teamcenter Features & Benefits:
• Streamline sampling by executing
fabric and trim lab dips through utilizing
the lab dip tracking functionality.
• A single repository that contains all
color information so that developers
can easily access historical and in-
process elements that satisfy current
needs.
Process: View approved colors by
Season, Line or Division
PD & Merchandiser
• Group color s together to create the
palette for seasons
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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Integrated Specification
Development
PLM for softlines, footwear and accessories
(SF&A)
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Audience:
Design Managers
Product Managers
Technical Design Managers
Sourcing Managers
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Product Brief
Teamcenter Features & Benefits:
• Real time environment and
notification enable quick product
change decisions
• Costly errors eliminated
• Improved control and reduced cost
for competitive advantage
Process: Create Product Briefs
Merchandise Buying, PD, Design
• Designers add multiple sketches to a
Product Brief and route to PD and
Merchandise Buying for Review
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Measurement Grade Rules
Teamcenter Features & Benefits:
• Promotes consistent product
development
• Clearly communicates sizing
expectations
• Increased visibility
Process: Enter and Store Grade
Rules
PD & Vendor/Factory
• Detailed Measurement Graded
Worksheet templates based on product
type, size class and size range
ensures that fit is standardized across
brands, divisions and departments.
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Measurement Grade Rules
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Construction Details
Teamcenter Features & Benefits:
• Template based construction detail
information standardized across
brands, divisions and departments.
• Ensured consistency of constructions
and images across the company
Process: View/Modify Construction
Details
PD, Design, Vendor
• Standard construction details
modified to suit the style
• Unique construction information for
fashion forward items
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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Global Sourcing
Collaboration
PLM for softlines, footwear and accessories
(SF&A)
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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Audience:
Design Managers
Product Managers
Technical Design Managers
Sourcing Managers
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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Global Sourcing
Collaboration
PLM for softlines, footwear and accessories
(SF&A)
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Audience:
Product Managers
Sourcing Managers
Quality Assurance Team
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Vendor Self Registration
Teamcenter Features & Benefits:
• Provides a standard portal to enable
vendor to self register
• Lowered cost of administration and
overhead
Process: Vendors register
themselves
Vendors
• Vendor registers with the customer
and provides detailed information
regarding capacity, certification,
compliance, etc.
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Vendor Certification
Teamcenter Features & Benefits:
• Scorecards calculated from survey
data and external data feeds
• Flexible, customizable format for data
collection that supports all question
types
• Specification that certain questions
are private to buyers
Process: Sourcing certifies
Vendors
Sourcing office
• Supplier-provided profiles include
various kinds of information ranging
from contact and general financial data
to capacity and compliance
• Enable sourcing teams to evaluate
prospective suppliers on the basis of
financial requirements, product profile,
and/or production capabilities
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Collaboration
Teamcenter Features & Benefits:
• Provides a flexible solution to grant
vendor as little or as much privilege as
necessary to directly access
specifications
• Eliminates redundant data entry
• Insight into past procurement
patterns, enabling optimum vendor
selection
Process: Collaborate with vendors
for sample, lab dips
PD, Vendors
• Work with vendors to request
samples for Styles.
•Iterate with vendors to obtain optimal
sample at competitive costs
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Collaboration
Teamcenter Features & Benefits:
• Managed document review & markup
• Workflow and routing capabilities
• Real-time ad hoc collaboration
sessions
• Integrated 3-D view and markup
Process: View and Markup Fit
Images, Design Sketches
PD, Design, Vendor
• Capture images of samples and
indicate areas where there are issues
with fit or quality
• Meet online to discuss critical fit
issues
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Change Management
Teamcenter Features & Benefits:
• Maintain “institutional memory” of a
product’s iteration over time
• Ease of access in researching Style
issues such as fit problems or vendor
issues
• Systematic method to maintain
versions of product information in a
central location eliminating ambiguity
Process: Track Changes of Style,
Fabric, Color
All
•Track changes made to Styles,
monitoring and recording by whom and
when the changes were executed
• Maintain iterations of design, spec
changes made to Style
• Analyze why a particular change was
made
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Collaboration, Quoting
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BOM & Detailed Costing
PLM for softlines, footwear and accessories
(SF&A)
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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BOM & Detailed Costing
PLM for softlines, footwear and accessories
(SF&A)
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Audience:
Product Managers
Sourcing Managers
Buyers/Merchandisers
Costing Team
Page 45
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BOM & Costing
Teamcenter Features & Benefits:
• The Cost Breakdown Sheet in
Teamcenter is configurable and can
calculate detailed cost formulas and
costing details can be organized by
various groupings (i.e. Main Body,
Sleeve, etc.)
• The Cost Breakdown Sheet in
Teamcenter has tab, section and field-
level security tied to roles and users.
Process: Specify detailed BOM, cost
out style
TD, PD, Vendor
• Designer, TD specify detailed design
BOM
• Evaluate costs across multiple design
variations and compare with historical
norms using multiple BOM views and
fully costed history.
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BOM & Costing
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BOM & Costing
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Integrated Workflow
PLM for softlines, footwear and accessories
(SF&A)
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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Integrated Workflow
PLM for softlines, footwear and accessories
(SF&A)
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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Audience:
Entire Global Enterprise
Global Supply Chain
Page 50
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Workflow
Process: Manage Sequential product
development phases and timelines
Product Managers
• Trigger workflow based on style or
product line.
• Automatically notify “next in line”
resource that task is ready to start.
• Attach documents and deliverables to a
“do” task.
Teamcenter Features & Benefits:
• Associate key data elements - style,
color, fabric, trim and with workflows and
timelines
• Get instant visibility into development
processes and issues
• Establish standard process templates
and timelines based on Company,
Category, Program/Project type etc.
• Report against exceptions and identify
bottlenecks in the process
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Microsoft Office Integration
PLM for softlines, footwear and accessories
(SF&A)
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MS Office Outlook Integration
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MS Office Outlook Integration
Page 54
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MS Office Excel Integration
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Store Layout &
Fixture Design
PLM for softlines, footwear and accessories
(SF&A)
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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Audience:
Facilities Management
Merchandising
Product Development
Store Managers
Marketing
Page 56
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Store Layout & Fixture Design
Teamcenter Features & Benefits:
• Quickly create store layouts from
virtually any data CAD data source
whether from Teamcenter, or other
CAD systems.
•Work in 2D while Teamcenter
manages 3D data invisible to the user.
Process: Create detailed store
layouts & store fixtures in 2D and
extrude into 3D from diverse & non
analogous sources
All team members
• Determine space needs
• Identify data source
• Identify reporting elements
• Create layout
•Calculate hanging meter space based
on fixtures added to the store layout
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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Store Layout & Fixture Design
Teamcenter Features & Benefits:
• Quickly create store layouts from
virtually any data CAD data source
whether from Teamcenter, or other
CAD systems.
•Work in 2D while Teamcenter
manages 3D data invisible to the user.
Process: Create detailed store
layouts & store fixtures in 2D and
extrude into 3D from diverse & non
analogous sources
All team members
• Determine space needs
• Identify data source
• Identify reporting elements
• Create layout
•Calculate hanging meter space based
on fixtures added to the store layout
© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved
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Reporting & Analytics
PLM for softlines, footwear and accessories
(SF&A)
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Audience:
Entire Global Enterprise
Global Supply Chain
Page 59
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Reporting and Analytics
Teamcenter Features & Benefits:
• Quickly create reports from virtually
any data source whether from
Teamcenter, an existing ERP system,
or a data dump in excel format.
• Easy to navigate user interface allows
for on the fly report creation.
• Publish reports to self contained
portal for audience targeted reporting.
Process: Create reports from diverse
non analogous sources
All team members
• Determine reporting need
• Identify data source
• Identify reporting elements
• Create report
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