Value Drivers in the SH&F Solution · Knowledge Management ... Color and Fabric Sampling Fit and...

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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Siemens PLM Software Value Drivers in the SH&F Solution PLM for softlines, footwear and accessories (SF&A) John Johnson Director, Global Business Retail / Softlines, Footwear & Accessories © 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved Siemens PLM Software

Transcript of Value Drivers in the SH&F Solution · Knowledge Management ... Color and Fabric Sampling Fit and...

© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Value Drivers in the

SH&F Solution PLM for softlines, footwear and accessories

(SF&A)

John Johnson Director, Global Business

Retail / Softlines, Footwear & Accessories

© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

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Many Capabilities Must Work in Concert to enable

On Trend, On Time Performance

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Siemens PLM Platform Provides the Foundation

for Integrated Excellence

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PLM for Brands

Teamcenter

PLM Platform

Collaboration Lifecycle Visualization Knowledge Management Document Management

Change Management Reporting & Analytics Integrated Workflow Compliance Management

CPG/Food &

Beverage

Softlines Footwear

& Accessories Hardlines

Merchandise Line Planning and Allocation

Calendaring

Formula Design

Package Design

Label and Artwork

Mgt.

Testing

Regulatory Mgt.

Quality Assurance.

Specification Mgt.

Color and Fabric

Sampling

Fit and Grading

Design

Construction

Quality and Testing

Specification Mgt.

Packaging Design

Label & Artwork

Design

Testing

Production Design

Quality Assurance

Specification Mgt.

Vendor Management Bid Management New Core Capability … New Core Capability …

Supplier Relationship Management

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A market-driven, process-centered approach:

Top Product Development Challenges

Global Specifications Management • Manage the complexity of food & beverage business with a single source of all product

specifications

• Connect formulas, packaging, safety documents and all related specifications as set of

dynamic relationships, rather than static electronic documents, for increased accuracy.

• Changes are frequent, ensure traceability and control for increased integrity.

• Associate multiple suppliers to a single SKU

Brand Knowledge Management • Manage and distribute accurate product images, logos and approved copy for

consistent brand communications

• Make better brand decisions through full visibility of products by category, by region, by

SKU

• Quickly understand the performance of your brands with brand dashboards

Packaging and Artwork Management • Remove bottle necks in the packaging and artwork process through global

collaboration with suppliers, designers and brand managers

• On-demand visualization at any point in the artwork and packaging process confirms

design intentions and speeds the approval process

• Ensure package label copy is accurate every time and projects a consistent brand

image.

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A market-driven, process-centered approach:

Top 3 Product Development Challenges

Collaborative Line Planning & Calendar Management

• Lack of visibility from previous year/season. Cost impacts not well understood • Less than 30% of products from a season are successful

• Tracking tasks, resources & milestones across multiple styles is challenging

• Manual issue & exception tracking . No feedback for continuous improvement

Integrated Specification Development

• Lack of color standards and library of approved colors, fabrics, sketches

• Errors & manual intervention in tracking fabric/color lab dips and samples

• Limited reuse of existing /approved fabrics/colors/vendors – added costs

• Minimal history/traceability of information from past styles and seasons

Global Sourcing & Vendor Collaboration

• Inability to effectively collaborate on new product designs across organization

• Specifications not communicated effectively causing rework

• Iterative Costing with vendors is a manual process . Spreadsheets, No history

• Lack of supplier quality tracking, scorecards and social/environment compliance tracking

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Global Data Pools

Reference Databases

Partner Systems

Trading Exchanges

Logistics

Forecast MDM

PIM REPL

POS ERP Planogram

Color

Store Visual.

Store

Design

Artwork

CAD Store

Simulation

Value Chain Enterprise Domain Applications Planning

QMS

The Siemens PLM Software Unified Architecture for

On Trend, On Time SF&A Performance

Brand ● Product ● Package ● Program ● Process ● Quality ● Store INDUSTRY DATA MODEL

LIFECYCLE DISCIPLINES

Brand Asset

Management

Quality

Management

Supplier Relationship

Management

Specification

Management

LEADERSHIP Brand/Business

Portfolio Management

Program, Project &

Resource Management

EXECUTION Product = Production = & In-store

Trend

Analysis &

Line Planning

Ideation

& Concept

Development

Material

Management

Color &

Lab Dip

Management

BOM

Costing

Packaging

& Artwork

Management

Sampling

& Testing

ASNs

Quality

Assurance

Factory

Compliance

Testing

Production

Samples

Store

Layout

W E B S E R V I C E S

Standard Data Transport & Connectors

PLM

PLATFORM Collaboration ● Lifecycle Visualization ● Integrated Workflow ● Reporting & Analytics

Knowledge & Document Management ● Change Management ● Compliance Management

© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

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Collaborative Line Planning

PLM for softlines, footwear and accessories

(SF&A)

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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

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Collaborative Line Planning

PLM for softlines, footwear and accessories

(SF&A)

© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

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Audience:

Design Managers

Buyers/Merchandisers

Product Managers

Technical Design Managers

Sourcing Managers

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Trend Analysis

Teamcenter Features & Benefits:

• Be prepared for the all important

trend trips by understanding past

performance in various markets.

• Evaluate sales information from any

variety of vantage points such as

geographical demographic, age

ranges, prices points, even as granular

as fabric content.

Process: Evaluate past sales and

returns information

Product Managers, Merchandisers

and Marketing

• Evaluate historical information and

selling trends to help make decisions

for future product lines.

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Ideation

Teamcenter Features & Benefits:

• Create, capture, secure, and manage

ideas from anywhere

• Strategically score and evaluate

ideas

• Connect people, processes and

information to collaboratively address

new ideas and concepts.

• Leverage and re-use the physical and

intellectual capital of the organization

Process: Idea development,

Merchandiser, Designer

• Captures new ideas, themes,

inspirations during season kickoff

• Collaboratively capture and review

images and theme boards

• Review past successful ideas to see

what worked and failed ideas to avoid

pitfalls

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Ideation

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Line Planning

Teamcenter Features & Benefits:

• Collaborative line plan development

• Integrated image management

• Instant data capture and history

• Easily configured to individual choice

of look and feel

Process: Merchandising Trend trip

Buying Team/Merchandiser

• Initiates line plans by silhouette,

customer type, brand, division while on

the trip

• Uploads images with line plan items

while on the trip and can associate

images

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Line Planning

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Schedule & Calendar

Management

PLM for softlines, footwear and accessories

(SF&A)

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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

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Schedule & Calendar

Management

PLM for softlines, footwear and accessories

(SF&A)

© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

Siemens PLM Software

Audience:

Design Managers

Buyers/Merchandisers

Product Managers

Technical Design Managers

Sourcing Managers

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Schedule & Calendar Management

Teamcenter Features &

Benefits: • Track the workload at individual or

department levels. Prioritize resources

to drive innovation.

• At a glance views where entire

product lines are in the development

cycle.

• Be able to quickly react to changes in

workloads and resource availability.

Process: Create product schedule

Product Manager

• Initiate schedule based on templates

by season, product type, brand, or

division

• Reviews current resource workloads

and availability

• Assign tasks to team members

• Launch the workflow

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Schedule & Calendar Management

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Schedule & Calendar Management

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Raw Materials Management

PLM for softlines, footwear and accessories

(SF&A)

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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

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Raw Materials Management

PLM for softlines, footwear and accessories

(SF&A)

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Audience:

Design Managers

Product Managers

Technical Design Managers

Sourcing Managers

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Raw Materials Management

Teamcenter Features & Benefits:

• The Raw Materials Library enables

customers to aggregate raw materials

across brands, divisions, departments

and categories to consolidate price

points and to gain critical visibility,

economies of scale and reduced

component development.

• Capture key material attributes in a

central repository.

Process: Add raw materials to the

library

Sourcing, PD, Vendor/Factory

• Raw materials are added to the

library as well as color samples and

representative images..

• Sourcing Teams can be sourcing new

raw materials and trim items that have

been routed to them during the

Merchandise Buyers’ trend trips.

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Fabrics and Trims Library – Design Components

Teamcenter Features & Benefits:

• Our Customers can minimize

component duplication and reduce

SKU’s of raw materials in pre-

production using Teamcenter’s fabric &

trim library.

• Allow designer s to browse repository

for approved components to help

reduce product design cycles.

Process: Create new fabrics and

trims items

PD , Merchandisers and Designers

• Create new fabric and trims by Brand,

Division, and Season

• Create new fabrics and trims that are

still being developed

• Upload representative images

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Fabrics and Trims Library – Design Components

Teamcenter Features & Benefits:

• Our Customers can minimize

component duplication and reduce

SKU’s of raw materials in pre-

production using Teamcenter’s fabric &

trim library.

• Allow designer s to browse repository

for approved components to help

reduce product design cycles.

Process: Create new fabrics and

trims items

PD , Merchandisers and Designers

• Create new fabric and trims by Brand,

Division, and Season

• Create new fabrics and trims that are

still being developed

• Upload representative images

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Fabrics and Trims Library – Design Components

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Color & Lab Dip Management

PLM for softlines, footwear and accessories

(SF&A)

© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

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Color & Lab Dip Management

PLM for softlines, footwear and accessories

(SF&A)

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Audience:

Design Managers

Color Analysts & Trend Managers

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Color & Lab Dip Management

Teamcenter Features & Benefits:

• Significantly reduce the total number

of lab dips across programs.

• Simplify communication with mills

including direct mill programs.

• Reduce the duplication of effort

across offices trying to lab dip the

same fabric/color.

Process: View approved colors by

Season, Line or Division

PD & Merchandiser

• Colors can be uploaded from

Datacolor, Archroma, etc.

• View the approval status of the lab

dips

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Color & Lab Dip Management

Teamcenter Features & Benefits:

• Streamline sampling by executing

fabric and trim lab dips through utilizing

the lab dip tracking functionality.

• A single repository that contains all

color information so that developers

can easily access historical and in-

process elements that satisfy current

needs.

Process: View approved colors by

Season, Line or Division

PD & Merchandiser

• Group color s together to create the

palette for seasons

© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

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Integrated Specification

Development

PLM for softlines, footwear and accessories

(SF&A)

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Audience:

Design Managers

Product Managers

Technical Design Managers

Sourcing Managers

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Product Brief

Teamcenter Features & Benefits:

• Real time environment and

notification enable quick product

change decisions

• Costly errors eliminated

• Improved control and reduced cost

for competitive advantage

Process: Create Product Briefs

Merchandise Buying, PD, Design

• Designers add multiple sketches to a

Product Brief and route to PD and

Merchandise Buying for Review

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Measurement Grade Rules

Teamcenter Features & Benefits:

• Promotes consistent product

development

• Clearly communicates sizing

expectations

• Increased visibility

Process: Enter and Store Grade

Rules

PD & Vendor/Factory

• Detailed Measurement Graded

Worksheet templates based on product

type, size class and size range

ensures that fit is standardized across

brands, divisions and departments.

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Measurement Grade Rules

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Construction Details

Teamcenter Features & Benefits:

• Template based construction detail

information standardized across

brands, divisions and departments.

• Ensured consistency of constructions

and images across the company

Process: View/Modify Construction

Details

PD, Design, Vendor

• Standard construction details

modified to suit the style

• Unique construction information for

fashion forward items

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Global Sourcing

Collaboration

PLM for softlines, footwear and accessories

(SF&A)

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Audience:

Design Managers

Product Managers

Technical Design Managers

Sourcing Managers

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Global Sourcing

Collaboration

PLM for softlines, footwear and accessories

(SF&A)

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Audience:

Product Managers

Sourcing Managers

Quality Assurance Team

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Vendor Self Registration

Teamcenter Features & Benefits:

• Provides a standard portal to enable

vendor to self register

• Lowered cost of administration and

overhead

Process: Vendors register

themselves

Vendors

• Vendor registers with the customer

and provides detailed information

regarding capacity, certification,

compliance, etc.

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Vendor Certification

Teamcenter Features & Benefits:

• Scorecards calculated from survey

data and external data feeds

• Flexible, customizable format for data

collection that supports all question

types

• Specification that certain questions

are private to buyers

Process: Sourcing certifies

Vendors

Sourcing office

• Supplier-provided profiles include

various kinds of information ranging

from contact and general financial data

to capacity and compliance

• Enable sourcing teams to evaluate

prospective suppliers on the basis of

financial requirements, product profile,

and/or production capabilities

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Collaboration

Teamcenter Features & Benefits:

• Provides a flexible solution to grant

vendor as little or as much privilege as

necessary to directly access

specifications

• Eliminates redundant data entry

• Insight into past procurement

patterns, enabling optimum vendor

selection

Process: Collaborate with vendors

for sample, lab dips

PD, Vendors

• Work with vendors to request

samples for Styles.

•Iterate with vendors to obtain optimal

sample at competitive costs

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Collaboration

Teamcenter Features & Benefits:

• Managed document review & markup

• Workflow and routing capabilities

• Real-time ad hoc collaboration

sessions

• Integrated 3-D view and markup

Process: View and Markup Fit

Images, Design Sketches

PD, Design, Vendor

• Capture images of samples and

indicate areas where there are issues

with fit or quality

• Meet online to discuss critical fit

issues

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Change Management

Teamcenter Features & Benefits:

• Maintain “institutional memory” of a

product’s iteration over time

• Ease of access in researching Style

issues such as fit problems or vendor

issues

• Systematic method to maintain

versions of product information in a

central location eliminating ambiguity

Process: Track Changes of Style,

Fabric, Color

All

•Track changes made to Styles,

monitoring and recording by whom and

when the changes were executed

• Maintain iterations of design, spec

changes made to Style

• Analyze why a particular change was

made

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Collaboration, Quoting

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BOM & Detailed Costing

PLM for softlines, footwear and accessories

(SF&A)

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© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

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BOM & Detailed Costing

PLM for softlines, footwear and accessories

(SF&A)

© 2009. Siemens Product Lifecycle Management Software Inc. All rights reserved

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Audience:

Product Managers

Sourcing Managers

Buyers/Merchandisers

Costing Team

Page 45

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BOM & Costing

Teamcenter Features & Benefits:

• The Cost Breakdown Sheet in

Teamcenter is configurable and can

calculate detailed cost formulas and

costing details can be organized by

various groupings (i.e. Main Body,

Sleeve, etc.)

• The Cost Breakdown Sheet in

Teamcenter has tab, section and field-

level security tied to roles and users.

Process: Specify detailed BOM, cost

out style

TD, PD, Vendor

• Designer, TD specify detailed design

BOM

• Evaluate costs across multiple design

variations and compare with historical

norms using multiple BOM views and

fully costed history.

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BOM & Costing

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BOM & Costing

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Integrated Workflow

PLM for softlines, footwear and accessories

(SF&A)

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Integrated Workflow

PLM for softlines, footwear and accessories

(SF&A)

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Audience:

Entire Global Enterprise

Global Supply Chain

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Workflow

Process: Manage Sequential product

development phases and timelines

Product Managers

• Trigger workflow based on style or

product line.

• Automatically notify “next in line”

resource that task is ready to start.

• Attach documents and deliverables to a

“do” task.

Teamcenter Features & Benefits:

• Associate key data elements - style,

color, fabric, trim and with workflows and

timelines

• Get instant visibility into development

processes and issues

• Establish standard process templates

and timelines based on Company,

Category, Program/Project type etc.

• Report against exceptions and identify

bottlenecks in the process

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Microsoft Office Integration

PLM for softlines, footwear and accessories

(SF&A)

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MS Office Outlook Integration

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MS Office Outlook Integration

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MS Office Excel Integration

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Store Layout &

Fixture Design

PLM for softlines, footwear and accessories

(SF&A)

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Audience:

Facilities Management

Merchandising

Product Development

Store Managers

Marketing

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Store Layout & Fixture Design

Teamcenter Features & Benefits:

• Quickly create store layouts from

virtually any data CAD data source

whether from Teamcenter, or other

CAD systems.

•Work in 2D while Teamcenter

manages 3D data invisible to the user.

Process: Create detailed store

layouts & store fixtures in 2D and

extrude into 3D from diverse & non

analogous sources

All team members

• Determine space needs

• Identify data source

• Identify reporting elements

• Create layout

•Calculate hanging meter space based

on fixtures added to the store layout

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Store Layout & Fixture Design

Teamcenter Features & Benefits:

• Quickly create store layouts from

virtually any data CAD data source

whether from Teamcenter, or other

CAD systems.

•Work in 2D while Teamcenter

manages 3D data invisible to the user.

Process: Create detailed store

layouts & store fixtures in 2D and

extrude into 3D from diverse & non

analogous sources

All team members

• Determine space needs

• Identify data source

• Identify reporting elements

• Create layout

•Calculate hanging meter space based

on fixtures added to the store layout

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Reporting & Analytics

PLM for softlines, footwear and accessories

(SF&A)

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Audience:

Entire Global Enterprise

Global Supply Chain

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Reporting and Analytics

Teamcenter Features & Benefits:

• Quickly create reports from virtually

any data source whether from

Teamcenter, an existing ERP system,

or a data dump in excel format.

• Easy to navigate user interface allows

for on the fly report creation.

• Publish reports to self contained

portal for audience targeted reporting.

Process: Create reports from diverse

non analogous sources

All team members

• Determine reporting need

• Identify data source

• Identify reporting elements

• Create report