UX in Asia and SIGCHI
Zhengjie LiuSino-European Usability Center
Dalian Maritime Universitywww.usabilitychina.com
Outline
UX development in Asia and what we can learn from it
An overview of SIGCHI
SIGCHI’s endeavor in developing worlds
1
UX Development in Asia
1
User experience (UX) profession originated in North America and Western Europe in the late 1980s
It has begun to expand to the rest of the world, especially Asia In the last 10 years
1
Diversified Asia Economic development Industries Technology penetration Political systems Education systems Cultures Languages Ethnic groups …
1
Asia’s diversity led to diversified UX development China India Japan South Korea Singapore, Taiwan, Hong Kong …
1
China
Introduced around 2000 and fast grew up after 2004
Started from multinational companies A few thousands practitioners Focused on consumer electronic products and
online services From evaluation to user-driven innovation Still not well recognized in universities SIGCHI China, UXPA China, China UCD …
1
India
Mobile communication infrastructure has led to a demand for UX
Top quarter of mainstream companies set up UX teams
Developed mainly in design schools Design of interactive products for internal Indian
needs – HCI4D
1
Japan
Started from 1990s ISO13407:1999 (Human-centered design
processes for interactive systems) Kansei engineering Not popular in universities Curriculum and a certification system for
usability professionals 119 people were issued the certification in 2009
1
Japan (cont.)
Usability activities have changed very much from evaluation to user research from the design process to the whole lifecycle from hardware to software and the web from manufacturing to service from ergonomics to cognitive psychology then to the
ethnologic approach
1
South Korea
Industry, universities and government Based in design and CS departments Korean HCI conference (2,000 attendees) 2,000 usability practitioners Annual evaluation of accessibility for e-
government websites
1
Singapore, Taiwan, Hong Kong …
Some usability practices in industry Emphasis varies depending on the major local
industrial sectors Singapore - service industry Taiwan – manufacturing Hong Kong - service and digital media industries
Local communities tend to be informal
1
Key Trends
Development of ICT industry All the established UX communities are without
exception in the places with a well-developed ICT industry
UX professionals serve either in the ICT manufacturing or in a service industry
1
Key Trends (cont.)
Embracement of competition Competition in the market is a key factor
affecting the demand for UX professionals UX practice is rare, if there is a lack of
competition E.g. public sector, like governmental organizations
and social services
1
Key Trends (cont.)
Expansion of markets The size and value of the market affects the
need to invest in UX Why did UX grow in China and India?
1
Key Trends (cont.)
Direct contact with end-users The need for a UX process happens in those
companies who directly interact with end users
Software and service outsourcing in India and some coastal areas in China The scale of the industry is large, but usability
programs are rare
1
Key Trends (cont.)
Products for multiple cultures and literacy levels This diversity presents special challenges for
product development That is why HCI4D or UCD4D has been a
popular theme for years in India
1
Key Trends (cont.)
Government promotion Governments can play an important role in
promoting usability South Korea
research funding, ICT professional qualification, standards for government online services
Japan Introduction of ISO13407 standard to Japanese
industries in 1999
1
Key Trends (cont.)
Dominant disciplines vary The discipline which played leading role in UX
in a country/region varies China, Japan and Korea: computer science,
design and psychology India: design Southeast Asia: ergonomics (?)
1
Key Trends (cont.)
Multinational corporations’ role Multinationals import UX practices common in
the Western-based companies Local companies learn from the examples
1
Looking Ahead: Challenges
Isolation of academia from industry must be reversed
Education and training for UX professionals needs to be strengthened
HCI courses need to be included as a core component in the syllabuses for related disciplines
1
Looking Ahead: Challenges (cont.)
The diversity of Asian languages needs to be addressed Communication is difficult either between
Asian and non-Asian countries or between different Asian countries
International organizations should help to build multilingual platforms for exchange UX magazine by UXPA provides translation of
abstracts online in multiple languages
1
Looking Ahead: Challenges (cont.)
Local UX pioneers must emerge as a seed to begin the growth of UX fields into a larger sustainable community A successful local organization must work for
the local culture
1
Zhengjie Liu, User Experience in Asia, Journal of Usability Studies, Vol. 9, Issue 2, February 2014 pp. 42-50.http://www.upassoc.org/upa_publications/jus/2014february/JUS_Liu_February_2014.pdf
1
ACM SIGCHI
1
Parent Organization
ACM: Association for Computing Machinery Founded in 1947 ~100,000 members Volunteer-run Extensive digital library (ACM DL)
2,000,000 entries, 334,000 full text documents 1,250,000 downloads/month
50+ Journals Awards
Turing Award ACM Fellows, Distinguished Members, Senior Members
36 special interest groups (SIG)
SIGCHI
SIGCHI: Special Interest Group on Computer-Human Interaction 4,300 members world-wide Membership reflects HCI’s multidisciplinary nature
Social Sciences (Psychology, Ethnography, Ergonomics, Communication)
Computer Science/Engineering/Information Sciences Design (Arts, Architecture, Industrial Design)
Awards Lifetime Research/Practice/Service, Social Impact, CHI Academy
SIGCHI members come from industry and academia 48% academic 38% industry professional 28% students
(some choose multiple labels)
SIGCHI Executive Committee
Elected President EVP, VP finance, VP membership, VP at Large
Appointed according to bylaws or ACM rules, e.g. VPs for conferences, publications, chapters,
operations, IFIP Rep., Editors Interactions Appointed by President, e.g.
AC Education, Publicity, Developing worlds, Public policy …
1
Publications
Interactions magazine Transactions on CHI (TOCHI) SIGCHI material in the ACM DL
~27,000 Cumulative downloads: ~11,000,000
1
Conferences
Flagship conference CHI: Conference on Human Factors in Computing
Systems 17 Sponsored and co-sponsored conferences
CSCW, UbiCOMP, MobileHCI, UIST, DIS, RecSys, TEI, ITS, IUI, GROUP,…
25 Conferences in-cooperation
1
CHI
Premier international HCI conference Founded: 1982, held annually since 1985 Recent locations - Moving between continents
since 1993 2011 Vancouver, BC, Canada 2012 Austin, TX, USA 2013 Paris, France 2014 Toronto, ON, Canada 2015 Seoul, South Korea 2016 North America
1
CHI: Stable Attendance
• 2013: 3450• 2012: 2554• 2011: 2696• 2010: 2385• 2009: 2341• 2008: 2692• 2007: 2353• 2006: 2410
CHI 2006 - 2012
2341
2692
2353 2410 2385
26962554
0
500
1000
1500
2000
2500
3000
2006 2007 2008 2009 2010 2011 2012
industry:713academia:1727
CHI 2012 - total: 2555
CHI 2012 - per continent
1650
616
243
28 13 40
200
400
600
800
1000
1200
1400
1600
1800
North America Europe Asia Oceania South America Africa
Total
Total
CHI 2012 - per country
1497
209139
11187 76
47 46 3930
24 24 23 20 20 1813 13 12 12 11 11
9 8 8 7 6 5
3 3 3 3 32
1 1 1 1 1 1 1 1 1 1 1 11
10
100
1000
10000U
nite
d S
tate
sU
nite
d K
ingd
omC
anad
aG
erm
any
Kor
ea, R
epub
lic o
fJa
pan
Fran
ceS
wed
enD
enm
ark
Sin
gapo
reA
ustri
aS
witz
erla
ndN
ethe
rland
sFi
nlan
dA
ustra
liaC
hina
Spa
inP
ortu
gal
Isra
elM
exic
oIta
lyB
razi
lTa
iwan
Rus
sian
Fed
erat
ion
New
Zea
land
Bel
gium
Indi
aN
orw
ayH
ong
Kon
gIre
land
Cyp
rus
Pol
and
Sau
di A
rabi
aP
hilip
pine
sTh
aila
ndC
zech
Rep
ublic
Est
onia
Jam
aica
Chi
leK
enya
Slo
veni
aTu
rkey
Sou
th A
frica
Geo
rgia
Nam
ibia
Gre
ece
Total
CHI 2012 - attendees per country
USA 1497UK 209Canada 139Germany 111Korea 87Japan 78…..
CHI 2015
1
0
50
100
150
200
250
2006 2007 2008 2009 2010 2011 2012
Asian Attendance at CHI2006-2012
KoreaAsia Total
SIGCHI Benefits
Publications: Interactions, TOCHI Conferences (support, logistics, publicity, CHI
member reg.) Proceedings SIGCHI conferences in the ACM DL Support for workshops & local chapters,
development fund Communities Education Public policy Recognition of excellence in the field
1
Membership Demographics - Age
Membership Demographics – HCI Experience
Membership and Students
1
Year Students Members
2011 470 4306
2010 732 4415
2009 718 4845
2008 672 5117
Map of Local ACM SIGCHI Chapters
38 SIGCHI chapters around the world, on 6 continents, in 23 countries, over 3,000 members (about 2,300 reported)
ACM SIGCHI Chapters
34 professional, 4 student chaptersAtlanta ACM SIGCHI ChapterBelgian ACM SIGCHIBrazil ACM SIGCHICentral Chile ACM SIGCHICentral Russia ACM SIGCHIChina ACM SIGCHICyprus ACM SIGCHICzech ACM SIGCHIEstonian SIGCHI of the ACMFinland ACM SIGCHIGreater Boston ACM SIGCHIGreece ACM SIGCHIIreland ACM SIGCHIItalian ACM SIGCHIKorea ACM SIGCHIMexico ACM SIGCHIMichigan ACM SIGCHINew Zealand ACM SIGCHINorth India ACM SIGCHINorthern Utah ACM SIGCHI
Ottawa ACM SIGCHIParis ACM SIGCHIPhillyCHI (Philadelphia ACM SIGCHI)Poland ACM SIGCHIPortland ACM SIGCHIPuget Sound ACM SIGCHIRomania ACM SIGCHISan Francisco Bay ACM SIGCHISpain ACM SIGCHISt Louis ACM SIGCHISwiss ACM SIGCHITel Aviv ACM SIGCHIToulouse/France ACM SIGCHIWananchi (Nairobi, Kenya)
George Mason University ACM Student SIGCHIIowa State University Chapter (Student SIGCHI)Rochester Institute of Technology ACM SIGCHI Student ChapterUniversity of Michigan ACM Student SIGCHI
Chapters Benefits
• Visibility in the form of Interactions chapter columns and at the SIGCHI website
• Annual Chapters Workshop at CHI• Financial support for chapter networking projects*• Administrative and web tools• Promotional materials• Visibility for chapter events• ACM Distinguished Speakers Program (new European
HCI speakers coming soon)
*A novel benefit for local chapters is support for chapter networking projects involving at least two chapters
SIGCHI in Developing Worlds
1
Shift to another set of slides …
48
谢谢
Top Related