UX in Asia and SIGCHI

Zhengjie LiuSino-European Usability Center

Dalian Maritime Universitywww.usabilitychina.com

Outline

UX development in Asia and what we can learn from it

An overview of SIGCHI

SIGCHI’s endeavor in developing worlds

1

UX Development in Asia

1

User experience (UX) profession originated in North America and Western Europe in the late 1980s

It has begun to expand to the rest of the world, especially Asia In the last 10 years

1

Diversified Asia Economic development Industries Technology penetration Political systems Education systems Cultures Languages Ethnic groups …

1

Asia’s diversity led to diversified UX development China India Japan South Korea Singapore, Taiwan, Hong Kong …

1

China

Introduced around 2000 and fast grew up after 2004

Started from multinational companies A few thousands practitioners Focused on consumer electronic products and

online services From evaluation to user-driven innovation Still not well recognized in universities SIGCHI China, UXPA China, China UCD …

1

India

Mobile communication infrastructure has led to a demand for UX

Top quarter of mainstream companies set up UX teams

Developed mainly in design schools Design of interactive products for internal Indian

needs – HCI4D

1

Japan

Started from 1990s ISO13407:1999 (Human-centered design

processes for interactive systems) Kansei engineering Not popular in universities Curriculum and a certification system for

usability professionals 119 people were issued the certification in 2009

1

Japan (cont.)

Usability activities have changed very much from evaluation to user research from the design process to the whole lifecycle from hardware to software and the web from manufacturing to service from ergonomics to cognitive psychology then to the

ethnologic approach

1

South Korea

Industry, universities and government Based in design and CS departments Korean HCI conference (2,000 attendees) 2,000 usability practitioners Annual evaluation of accessibility for e-

government websites

1

Singapore, Taiwan, Hong Kong …

Some usability practices in industry Emphasis varies depending on the major local

industrial sectors Singapore - service industry Taiwan – manufacturing Hong Kong - service and digital media industries

Local communities tend to be informal

1

Key Trends

Development of ICT industry All the established UX communities are without

exception in the places with a well-developed ICT industry

UX professionals serve either in the ICT manufacturing or in a service industry

1

Key Trends (cont.)

Embracement of competition Competition in the market is a key factor

affecting the demand for UX professionals UX practice is rare, if there is a lack of

competition E.g. public sector, like governmental organizations

and social services

1

Key Trends (cont.)

Expansion of markets The size and value of the market affects the

need to invest in UX Why did UX grow in China and India?

1

Key Trends (cont.)

Direct contact with end-users The need for a UX process happens in those

companies who directly interact with end users

Software and service outsourcing in India and some coastal areas in China The scale of the industry is large, but usability

programs are rare

1

Key Trends (cont.)

Products for multiple cultures and literacy levels This diversity presents special challenges for

product development That is why HCI4D or UCD4D has been a

popular theme for years in India

1

Key Trends (cont.)

Government promotion Governments can play an important role in

promoting usability South Korea

research funding, ICT professional qualification, standards for government online services

Japan Introduction of ISO13407 standard to Japanese

industries in 1999

1

Key Trends (cont.)

Dominant disciplines vary The discipline which played leading role in UX

in a country/region varies China, Japan and Korea: computer science,

design and psychology India: design Southeast Asia: ergonomics (?)

1

Key Trends (cont.)

Multinational corporations’ role Multinationals import UX practices common in

the Western-based companies Local companies learn from the examples

1

Looking Ahead: Challenges

Isolation of academia from industry must be reversed

Education and training for UX professionals needs to be strengthened

HCI courses need to be included as a core component in the syllabuses for related disciplines

1

Looking Ahead: Challenges (cont.)

The diversity of Asian languages needs to be addressed Communication is difficult either between

Asian and non-Asian countries or between different Asian countries

International organizations should help to build multilingual platforms for exchange UX magazine by UXPA provides translation of

abstracts online in multiple languages

1

Looking Ahead: Challenges (cont.)

Local UX pioneers must emerge as a seed to begin the growth of UX fields into a larger sustainable community A successful local organization must work for

the local culture

1

Zhengjie Liu, User Experience in Asia, Journal of Usability Studies, Vol. 9, Issue 2, February 2014 pp. 42-50.http://www.upassoc.org/upa_publications/jus/2014february/JUS_Liu_February_2014.pdf

1

ACM SIGCHI

1

Parent Organization

ACM: Association for Computing Machinery Founded in 1947 ~100,000 members Volunteer-run Extensive digital library (ACM DL)

2,000,000 entries, 334,000 full text documents 1,250,000 downloads/month

50+ Journals Awards

Turing Award ACM Fellows, Distinguished Members, Senior Members

36 special interest groups (SIG)

SIGCHI

SIGCHI: Special Interest Group on Computer-Human Interaction 4,300 members world-wide Membership reflects HCI’s multidisciplinary nature

Social Sciences (Psychology, Ethnography, Ergonomics, Communication)

Computer Science/Engineering/Information Sciences Design (Arts, Architecture, Industrial Design)

Awards Lifetime Research/Practice/Service, Social Impact, CHI Academy

SIGCHI members come from industry and academia 48% academic 38% industry professional 28% students

(some choose multiple labels)

SIGCHI Executive Committee

Elected President EVP, VP finance, VP membership, VP at Large

Appointed according to bylaws or ACM rules, e.g. VPs for conferences, publications, chapters,

operations, IFIP Rep., Editors Interactions Appointed by President, e.g.

AC Education, Publicity, Developing worlds, Public policy …

1

Publications

Interactions magazine Transactions on CHI (TOCHI) SIGCHI material in the ACM DL

~27,000 Cumulative downloads: ~11,000,000

1

Conferences

Flagship conference CHI: Conference on Human Factors in Computing

Systems 17 Sponsored and co-sponsored conferences

CSCW, UbiCOMP, MobileHCI, UIST, DIS, RecSys, TEI, ITS, IUI, GROUP,…

25 Conferences in-cooperation

1

CHI

Premier international HCI conference Founded: 1982, held annually since 1985 Recent locations - Moving between continents

since 1993 2011 Vancouver, BC, Canada 2012 Austin, TX, USA 2013 Paris, France 2014 Toronto, ON, Canada 2015 Seoul, South Korea 2016 North America

1

CHI: Stable Attendance

• 2013: 3450• 2012: 2554• 2011: 2696• 2010: 2385• 2009: 2341• 2008: 2692• 2007: 2353• 2006: 2410

CHI 2006 - 2012

2341

2692

2353 2410 2385

26962554

0

500

1000

1500

2000

2500

3000

2006 2007 2008 2009 2010 2011 2012

industry:713academia:1727

CHI 2012 - total: 2555

CHI 2012 - per continent

1650

616

243

28 13 40

200

400

600

800

1000

1200

1400

1600

1800

North America Europe Asia Oceania South America Africa

Total

Total

CHI 2012 - per country

1497

209139

11187 76

47 46 3930

24 24 23 20 20 1813 13 12 12 11 11

9 8 8 7 6 5

3 3 3 3 32

1 1 1 1 1 1 1 1 1 1 1 11

10

100

1000

10000U

nite

d S

tate

sU

nite

d K

ingd

omC

anad

aG

erm

any

Kor

ea, R

epub

lic o

fJa

pan

Fran

ceS

wed

enD

enm

ark

Sin

gapo

reA

ustri

aS

witz

erla

ndN

ethe

rland

sFi

nlan

dA

ustra

liaC

hina

Spa

inP

ortu

gal

Isra

elM

exic

oIta

lyB

razi

lTa

iwan

Rus

sian

Fed

erat

ion

New

Zea

land

Bel

gium

Indi

aN

orw

ayH

ong

Kon

gIre

land

Cyp

rus

Pol

and

Sau

di A

rabi

aP

hilip

pine

sTh

aila

ndC

zech

Rep

ublic

Est

onia

Jam

aica

Chi

leK

enya

Slo

veni

aTu

rkey

Sou

th A

frica

Geo

rgia

Nam

ibia

Gre

ece

Total

CHI 2012 - attendees per country

USA 1497UK 209Canada 139Germany 111Korea 87Japan 78…..

CHI 2015

1

0

50

100

150

200

250

2006 2007 2008 2009 2010 2011 2012

Asian Attendance at CHI2006-2012

KoreaAsia Total

SIGCHI Benefits

Publications: Interactions, TOCHI Conferences (support, logistics, publicity, CHI

member reg.) Proceedings SIGCHI conferences in the ACM DL Support for workshops & local chapters,

development fund Communities Education Public policy Recognition of excellence in the field

1

Membership Demographics - Age

Membership Demographics – HCI Experience

Membership and Students

1

Year Students Members

2011 470 4306

2010 732 4415

2009 718 4845

2008 672 5117

Map of Local ACM SIGCHI Chapters

38 SIGCHI chapters around the world, on 6 continents, in 23 countries, over 3,000 members (about 2,300 reported)

ACM SIGCHI Chapters

34 professional, 4 student chaptersAtlanta ACM SIGCHI ChapterBelgian ACM SIGCHIBrazil ACM SIGCHICentral Chile ACM SIGCHICentral Russia ACM SIGCHIChina ACM SIGCHICyprus ACM SIGCHICzech ACM SIGCHIEstonian SIGCHI of the ACMFinland ACM SIGCHIGreater Boston ACM SIGCHIGreece ACM SIGCHIIreland ACM SIGCHIItalian ACM SIGCHIKorea ACM SIGCHIMexico ACM SIGCHIMichigan ACM SIGCHINew Zealand ACM SIGCHINorth India ACM SIGCHINorthern Utah ACM SIGCHI

Ottawa ACM SIGCHIParis ACM SIGCHIPhillyCHI (Philadelphia ACM SIGCHI)Poland ACM SIGCHIPortland ACM SIGCHIPuget Sound ACM SIGCHIRomania ACM SIGCHISan Francisco Bay ACM SIGCHISpain ACM SIGCHISt Louis ACM SIGCHISwiss ACM SIGCHITel Aviv ACM SIGCHIToulouse/France ACM SIGCHIWananchi (Nairobi, Kenya)

George Mason University ACM Student SIGCHIIowa State University Chapter (Student SIGCHI)Rochester Institute of Technology ACM SIGCHI Student ChapterUniversity of Michigan ACM Student SIGCHI

Chapters Benefits

• Visibility in the form of Interactions chapter columns and at the SIGCHI website

• Annual Chapters Workshop at CHI• Financial support for chapter networking projects*• Administrative and web tools• Promotional materials• Visibility for chapter events• ACM Distinguished Speakers Program (new European

HCI speakers coming soon)

*A novel benefit for local chapters is support for chapter networking projects involving at least two chapters

SIGCHI in Developing Worlds

1

Shift to another set of slides …

48

谢谢