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The Quick Start Guide to Marketing Your Business with Video
A presentation by Ivana Taylor from DIYMarketers.com co-sponsored by SBTV.com www.sbtv.com.
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The Quick Start Guide to Marketing Your Business with Video
A presentation by Ivana Taylor from DIYMarketers.com co-sponsored by SBTV.com www.sbtv.com.
Participate on Twitter: Follow @nfiblive and use hashtag #nfibliveDownload slides at: nfib.com/usingvideodeck
What We’ll Cover
Why Video?TechnologyCamerasEditingBest PracticesContentLookWhere to Put Your Videos
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Is Video REALLY That Important?
Video = Prospects
13 million Watch Video for more than 3 hours monthly
By 2013, 90% of all web traffic will be video
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Video Technology Review
Flip Kodak Zi8
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FLIP
• Easy to upload• 8GB Internal memory• AA Battery• $180
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Kodak Zi8
• High Quality HD• Up to 32GB removable
memory• Rechargeable battery
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• YouTube Video Editorhttp://help.youtube.com/support/youtube/bin/answer.py?hl=en&answer=183851
• JayCuthttp://jaycut.com
• SpotMixerhttp://www.spotmixer.com
• Movie Masherhttp://www.moviemasher.com
Video Editing
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Best Practices
+ =Dem
o
Educate
Entertain
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Demonstrations
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Education
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How-to Demo
• Make it worthy.• Do it alone. • Be prepared.• Start immediately.
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How-to Demo
• Begin with the end.• Speak plainly.• No questions until end.• End REALLY BIG.
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Entertain – Have FUN
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Increase Your Entertainment Value
• Simple• Unexpected• Concrete• Credible• Emotional• Stories
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Tips for Successful Recording
• Rehearse• Be Concise• Clean, authentic
surroundings• Wear bright colors
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Ideas for Videos
• Answer questions.• How-to video.• Screencast /Slideshow.
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Ideas for Videos
• Give a tour• Interview your customer• Film an event• Reviews
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POLL 3
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Promotion: Where Do the Videos Go?
• Your Web Site/Blog• SBTV.com Community
http://cs.sbtv.com/• YouTube Channel• Tube Mogul
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Promotion: Where Do the Videos Go?
• Vimeo (http://vimeo.com)• Facebook Fan Page• LinkedIn Company Page/Personal• Google Business Listing (Local)
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Coordinate Your Communities
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Read These for More Info
• 5 Reasons YouTube Should Be a Part of Your Marketing Strategy-http://smallbiztrends.com/2009/05/5-reasons-youtube-social-marketing-strategy.html
• YouTube 101 for Small Business-http://smallbiztrends.com/2009/08/youtube-small-businesses.html
• 5 Super Easy Ideas To Promote Your Business With Online Video-https://www.openforum.com/idea-hub/topics/marketing/article/5-super-easy-ways-to-use-video-to-promote-your-business-john-jantsch
• Tips for marketing on YouTube-http://www.searchenginejournal.com/guide-to-video-marketing-on-youtube/6381/
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e-book Download
Quick Start Guide to Using Video to Market Your Business
Download at: http://nfib.com/videobook
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