Download - Using Facebook to Engage your Target Market and Skyrocket your Business

Using Facebook to Engage your Target Market and

Skyrocket your Business!

Tuesday, May 21, 13

Eric Vogel@socialmediamstr

[email protected]

Tuesday, May 21, 13

• Statistics

• Professional Appearance

• Posting Consistency & Creativity

• Gaining LIKES

• Facebook Ad Campaigns

Tuesday, May 21, 13

STATS

• 1 Billion Users

• 751 Million Mobile Users

• 20 Minutes Per Day

• 645 Million Weekly Page Views

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Professional Appearance

•Cover Photo

•Profile Photo

•Custom Tabs

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Facebook Cover PageContact Info

Size- 851 x 315 pixels

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Profile Photo

180 x 180 pixels

centered

Tuesday, May 21, 13

Tuesday, May 21, 13

Promote Specials & EventsHighlight Post

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Custom Tabs

Tuesday, May 21, 13

Tuesday, May 21, 13

Posting Consistency

• Facebook- 1 x day minimum

• How big is your company?

• How much do you have to share?

• How many ‘LIKES’ do you have?

Tuesday, May 21, 13

Plan Ahead

Tuesday, May 21, 13

Posting Types

• Fill in the blank

• Title and link

• Quotes with photos

• Promotions

• Videos

• Contests

• Questions

• Theme Days

Tuesday, May 21, 13

Tuesday, May 21, 13

Facebook Ads

• Traditional Ads

• Sponsored Stories

• LIKE Ads

• Promoted Posts

Tuesday, May 21, 13

Traditional Ad

• Located on the side of Facebook

• Photo and text

• Creativity is key

Tuesday, May 21, 13

Tuesday, May 21, 13

vs.

A B

vs.

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Promoted Post

Tuesday, May 21, 13