Give users what they want, Google will give you what you want !
By Emilie Alba - @emilie_albaMay 2013
- User Experience for Search Engine Optimization -
“Content Optimization for
Online Visibility ?”
Explanation
Think Google !
To be indexed, your online
content strategy must be
optimized
The Online Customer Experience starts on
Google Search Engine
Your website should foster DISCOVERY…
….through visual and inspirational
content
The content of your website has to be
Informational, Educational, and
Customer Oriented
Turn digital but don’t neglect
the Human Factor !
Add VALUE through the use of SOCIAL MEDIA
Write blog posts to generate Fresh and Own
Created Content
Tell Google your business is still running !
Convey your Brand’s Personality !
Web users should rapidly get the “Spirit” of your brand conveyed through Relevant Content & Eye-Catching Design !
Create Social Buzz !
Seize the OPPORTUNITY to share ENGAGING
and RELEVANT content with your
followers
Tweeted out the day after 2013 Super Bowl. It refers to the power outage that occurred during the game.
Be Inspirational
You can increase Online Visibilityif you succeed in
attracting & keeping the Online Consumer’s Attention
Even if you sell SINKS !
Just like
The Online Customer Behavior is driven by EMOTION
Keep in
Mind
The Wow Factor !
INTERACTIVITY drives CURIOSITY, and invites
customers to
DISCOVERY
1
2
3
4
Storytelling generates CUSTOMER ENGAGEMENT !
CONTENT. S T R A T E G Y
“Social is SEO & Content is Social”CONTENT
OPTIMIZATION
Own Created Content+ Curated Content
Content should be:- Informational- Inspirational- Educational
1-
2- Optimized Content
- Keywords- Links/Backlinks
- Tags- Optimized Urls
- Visuals Photos/ Videos/ Pictures- Relevant Text
3- Multi-Sharing + Engagement
4- Measurements
- Mentions- Engagement : Sharing, Comments,
Likes- New users + Demographics +
Location- How users have been reached -
Organic / Viral / Paid
By Emilie Alba
@emilie_alba@futuremkrs
Market My RoomFuture Makers
Keep Learning…
Sources
http://www.dvice.com/archives/2011/10/video-of-the-da-14.phphttp://www.youtube.com/watch?feature=player_embedded&v=LerdMmWjU_E
http://orchology.com/post/10131551286/how-to-create-compelling-brand-experiences
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