Unit One Project
MarketingClass: 4A
Warm up
• What type of duties do customer service professionals often perform?a) Prepare adsb) Paying invoicesc) Handling complaintsd) Receiving shipments
• Chick-fil-a – Started in 1946 in Hapeville, GA– Over 1,800 locations in 40 states– First 100 Grand Opening
Promotion
• Seasonal Products – Egg White Chicken Grill– Greek Yogurt Parfait– Multigrain Oatmeal– Chicken & Waffle– Cinnamon Swirls– Peppermint Chocolate Chip
milkshake
Demographics
• Product: – Greek Yogurt Parfait
• Honey vanilla Greek yogurt• Available with granola & cookie
crumbs• 110 calories / 2.5 g fat
• Place:– Chick-Fil-A Restaurants– Online
• Price: $2.69
• Promotion:– Pinterest ad
• Target Market• White• Females• Higher Income
Geographics
• Target Market:Residents of:– Philadelphia, PA
– Inland Empire, California
– Middle Georgia
– Memphis, Tenn.
Geographics• Greek Yogurt Parfait
• $2.69
• Chick-Fil-A’s in these fours cities– Mall Food Courts– Stand alone restaurants– Online
• Promote:– Billboards on main roads focusing on the newness of product– Signs in malls & restaurants that highlight health factors
Psychographics
• Greek Yogurt Parfait
• $2.69
• Stand Alone Restaurants
• Magazine Ads in health magazines– Include a coupon
• Target Market– Health Conscious
• Protein & Probiotics
– Active Lifestyle
Behavioral • Product: Greek Yogurt
• Price: $2.69
• Place: Chick-Fil-A Restaurants– Online & in-store
• Promotion:– Social Media
• Facebook Page Promotion• Twitter Contest: #gogreekcfa• Instagram Contest::• Post picture using hashtag promotion• Picture with most likes wins Chick-Fil-A breakfast
for a year
• Target Market– Loyal to Chick-Fil-A
brand– Eats out frequently– On the go consumer
Promotional Example
• Social Media– Facebook– Pinterest Ad– Twitter– Instagram Contest #
Promo
• Sign in malls• Billboard for Yogurt in 4
markets• Health magazine ad
SCMFrap
• Product– Coffee Based Beverage– Available in Hot & Cold – Nutrion Info.
• Price– $3.65 / ea
• Place:– Starbucks restaurants– Select grocery stores,
bookstores, & retail outlets
• Put a pic of frap.
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