Unit One Project

MarketingClass: 4A

Warm up

• What type of duties do customer service professionals often perform?a) Prepare adsb) Paying invoicesc) Handling complaintsd) Receiving shipments

• Chick-fil-a – Started in 1946 in Hapeville, GA– Over 1,800 locations in 40 states– First 100 Grand Opening

Promotion

• Seasonal Products – Egg White Chicken Grill– Greek Yogurt Parfait– Multigrain Oatmeal– Chicken & Waffle– Cinnamon Swirls– Peppermint Chocolate Chip

milkshake

Demographics

• Product: – Greek Yogurt Parfait

• Honey vanilla Greek yogurt• Available with granola & cookie

crumbs• 110 calories / 2.5 g fat

• Place:– Chick-Fil-A Restaurants– Online

• Price: $2.69

• Promotion:– Pinterest ad

• Target Market• White• Females• Higher Income

Geographics

• Target Market:Residents of:– Philadelphia, PA

– Inland Empire, California

– Middle Georgia

– Memphis, Tenn.

Geographics• Greek Yogurt Parfait

• $2.69

• Chick-Fil-A’s in these fours cities– Mall Food Courts– Stand alone restaurants– Online

• Promote:– Billboards on main roads focusing on the newness of product– Signs in malls & restaurants that highlight health factors

Psychographics

• Greek Yogurt Parfait

• $2.69

• Stand Alone Restaurants

• Magazine Ads in health magazines– Include a coupon

• Target Market– Health Conscious

• Protein & Probiotics

– Active Lifestyle

Behavioral • Product: Greek Yogurt

• Price: $2.69

• Place: Chick-Fil-A Restaurants– Online & in-store

• Promotion:– Social Media

• Facebook Page Promotion• Twitter Contest: #gogreekcfa• Instagram Contest::• Post picture using hashtag promotion• Picture with most likes wins Chick-Fil-A breakfast

for a year

• Target Market– Loyal to Chick-Fil-A

brand– Eats out frequently– On the go consumer

Promotional Example

• Social Media– Facebook– Pinterest Ad– Twitter– Instagram Contest #

Promo

• Sign in malls• Billboard for Yogurt in 4

markets• Health magazine ad

• 2B # Last Name First Name

• 2B 19 Joseph Bryan

• Share:– melissa1.shaffer@cms.k12.nc.us

SCMFrap

• Product– Coffee Based Beverage– Available in Hot & Cold – Nutrion Info.

• Price– $3.65 / ea

• Place:– Starbucks restaurants– Select grocery stores,

bookstores, & retail outlets

• Put a pic of frap.