Understanding Mobile SEO

Cindy Krum,CEO & Founder, MobileMoxie LLC

Winter, 2013

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Mobile Stats You Should Know

The number of US smartphone subscribers has increased 99% from 2 years ago – and it is not all iPhones!

Mobile Stats You Should Know

Mobile is Important for PPC

Mobile is Important for SEO

Stuff is Changing with Google Mobile

• In the Past 18ms, Google Announced:– A New Smartphone Crawler (December 15, 2011)

– A ‘Preference’ for Responsive Design (August 2, 2012)

– A New Protocol for Passing Desktop SEO Value to Mobile Pages (August 2, 2012)

Separate Mobile Pages

Responsive Design

Mixed Solution (RESS)

Mobile Site DesignOptions:

These are the 3 different mobile site architectures that the search engines recognize and offer recommendations for.

Most basic SEO rules are the same. What changes is how content is crawled & indexed

One Url

Responsive Design:

• Everything Happens on Existing Urls – NO ‘m.’• Way Less Taxing on Google’s Resources• Lots of Stuff to Put on One Mobile Page – Risks High Bounce

Rate• Harder to Target Mobile Specific Keywords With One Set of

Content• For Google to Know it is Responsive ALL Googlebot User Agents

must Crawl the Same Page Assets (CSS, JavaScript & Images)

Responsive Design:

One Url

Mixed Solution

RESS:

Responsive Design with Server Side Components

• Most Complicated & Still New – Fewer Standard Practices• Slightly Harder for Google to Crawl & Index than Responsive, but

not Much• Responsive Design SEO Rules Apply But Add in the ‘Varies’ HTTP

Header • Smartphone Bot will get Whatever you are Sending to an iPhone

• Navigation, Links, SEO Elements

RESS:

HTTP HEADER: GET /page-1 HTTP/1.1 Host: www.example.com (...rest of HTTP request headers...)

HTTP/1.1 200 OK Content-Type: text/html Vary: User-Agent

Content-Length: 5710 (... rest of HTTP response headers...)

RESS:

Responsive Design with Server Side Components

Separate Mobile Pages:

‘m.’ Pages

• Most Taxing on Google’s Resources• Not All Content must be Mobilized• Mobile Site Structure Mimics Desktop or Can be Different• Easiest for Targeting Mobile-Specific Keywords• SEO Elements can be Duplicated bt. Desktop & Mobile or can

be Different

Separate Mobile Pages: ‘m.’ Pages

DESKTOP PAGES: <link rel="alternate" media="handheld" href="http://m.example.com/page-1" >

MOBILE PAGES: <link rel="canonical" href="http://www.example.com/page-1" >

SITEMAP: <url> <loc>http://www.example.com/page-1/</loc><xhtml:link rel="alternate" media="only screen and (max-width: 640px)" href="http://m.example.com/page-1" /> </url> </urlset>

Separate Mobile Pages: ‘m.’ Pages

Cool Mobile MarketingTools You ShouldCertainly KnowAbout!

Text CINDY to 70259 for a Mobile Business Card

Mobile Handset Emulator

Search Simulator

Mobile News Search

Mobile Example Database

Redirection Script Generator

Mobile Page Code Grader

Free Mobile Tools:Register at MobileMoxie.com

with the Promo Code:

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