Download - Understanding Facebook Stats

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Understanding Facebook Stats

Ann Treacy broadband.mnrem.com

http://www.broadband.mnrem.com/


The Plan• Stats on Facebook• Where to get INSIGHTS• How many and how?• Who?


• 800 million active users• 350 million access FB through mobile devices• Average user has 130 friends• Average user is connected to 80 page/groups


www.facebook.com/insights/

Look for INSIGHTS

You must be an Admin


How many and how?


• Total Likes (formerly fans)

• Friends of Fans• People talking about

the page (includes likes, tags, comments, poll response)

• Weekly total reach (includes who have seen content from the pages)

INSIGHTS


Questions• Is your base growing?• Are they interacting?• Are they active online? (Do they have lots of

friends?)


• Track impact of each post

• Engaged (Folks linked, shared otherwise interacted. Might have hid.)

• Virality (Percentage of people who did something with the post)

INSIGHTS


Questions• Which types of posts are most successful?• Which posts are most successful?• Which posts lost engagement?


Who?


LIKES