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Understanding Facebook Stats

Ann Treacy broadband.mnrem.com

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The Plan• Stats on Facebook• Where to get INSIGHTS• How many and how?• Who?

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• 800 million active users• 350 million access FB through mobile devices• Average user has 130 friends• Average user is connected to 80 page/groups

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www.facebook.com/insights/

Look for INSIGHTS

You must be an Admin

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How many and how?

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• Total Likes (formerly fans)

• Friends of Fans• People talking about

the page (includes likes, tags, comments, poll response)

• Weekly total reach (includes who have seen content from the pages)

INSIGHTS

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Questions• Is your base growing?• Are they interacting?• Are they active online? (Do they have lots of

friends?)

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• Track impact of each post

• Engaged (Folks linked, shared otherwise interacted. Might have hid.)

• Virality (Percentage of people who did something with the post)

INSIGHTS

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Questions• Which types of posts are most successful?• Which posts are most successful?• Which posts lost engagement?

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Who?

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LIKES

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More on likes… LIKES

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Questions• Are you reaching your core demographic?• Any surprises?• Does it makes sense to use geography?• How are people finding/liking you?• Any new pages you should like?

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• Organic (News feed, ticker or Page)

REACH

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• On Reach• Check external

referrers• Check Tab

Views

REACH

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TALKING ABOUT THIS

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Other Stats• Traffic to your site• Best times/days to interact

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QUESTIONS?If you have an interest in further training on in your area, please let us know.Session will be posted online: http://www.mnrem.com/blog/