LEVERAGING BLUE VODA
INTRODUCTION
ISO certified food and beverages company. Established in 2009. Believe-”Customer delight” not “Customer satisfaction” Current Products
Freggs (six packed eggs)
Blue Voda (Packaged drinking water)
OBJECTIVE
To know about the current scenario of mineral water market. To find out the preference level of respondents regarding Blue Voda Brand of
Bottle. To assess the brand awareness of the Blue Voda in the packaged drinking Water
Segment. Creating a dominating presence in the retail market as well as rural market.
CURRENT SCENARIO
Bisleri40%
Kinley25%
Aquafina10%
Other brand25%
Rural Marketing
Visited Barang, Banki and Trisulia market. Potential Market Less competition No issues with brand, quality of the product, and pricing But logistic might be a big problem
B2B Marketing 13%
27%
60%
No. of Hotels we visited
1 2 3Total no. of hotels 110Green 30Yellow 66Red 14
Challenges Faced in B2B Marketing
Product unawareness among B2B clients. Logistics problem. Few clients are expecting branding from us. We can come up with some more attractive schemes. Need to maintain a good relationship with our clients. For more success in B2B market first we need to have a good presence in retail
market.
CSR activity “RAAHGIRI”Through this we communicated our brand to everyone.
Done direct selling to the end consumer's.
Observed customer reactions and attracted customers to kiosks.
Learnt to work in a team and attain results on time .
MAJOR FINDINGS
Done a market survey of the packaged drinking water industry.
Pitched the retail outlets at various market areas in Bhubaneswar.
By visiting the retail market we found our major shortcomings in areas like logistics, promotions, schemes, price etc
By visiting the B2B clients we found that to attain a huge success in B2B marketing we have to first target the availability in retail markets which would automatically bring in more clients
Maintained customer relation and customer retention by personal visits and periodic follow ups.
Done rural marketing and found the need of more no of distributors
PROFIT MARGIN7%
QUALITY OF SER-VICES & PROD-UCT20%
PACKAG-ING11%BRAND
41%
CREDIT PERIOD
8%
AMOUNT OF
CREDIT7%
COMPLAINT REDRESSAL5%
PROFIT MARGIN26%
QUALITY OF SERVICES & PRODUCT
9%PACKAGING6%
BRAND13%
CREDIT PERIOD
19%
AMOUNT OF CREDIT
21%
COMPLAINT RE-DRESSAL
7%
PROFIT MARGIN 8
QUALITY OF SERVICES & PRODUCT 22
PACKAGING 12
BRAND 45
CREDIT PERIOD 9
AMOUNT OF CREDIT 8
COMPLAINT REDRESSAL 6
PROFIT MARGIN 39
QUALITY OF SERVICES & PRODUCT 13PACKAGING 9BRAND 20CREDIT PERIOD 28AMOUNT OF CREDIT 31COMPLAINT REDRESSAL 10
HOTELS & RESTAURANTS RETAIL SHOP
THANK YOU