LEVERAGING BLUE VODA

INTRODUCTION

ISO certified food and beverages company. Established in 2009. Believe-”Customer delight” not “Customer satisfaction” Current Products

Freggs (six packed eggs)

Blue Voda (Packaged drinking water)

OBJECTIVE

To know about the current scenario of mineral water market. To find out the preference level of respondents regarding Blue Voda Brand of

Bottle. To assess the brand awareness of the Blue Voda in the packaged drinking Water

Segment. Creating a dominating presence in the retail market as well as rural market.

CURRENT SCENARIO

Bisleri40%

Kinley25%

Aquafina10%

Other brand25%

Rural Marketing

Visited Barang, Banki and Trisulia market. Potential Market Less competition No issues with brand, quality of the product, and pricing But logistic might be a big problem

B2B Marketing 13%

27%

60%

No. of Hotels we visited

1 2 3Total no. of hotels 110Green 30Yellow 66Red 14

Challenges Faced in B2B Marketing

Product unawareness among B2B clients. Logistics problem. Few clients are expecting branding from us. We can come up with some more attractive schemes. Need to maintain a good relationship with our clients. For more success in B2B market first we need to have a good presence in retail

market.

CSR activity “RAAHGIRI”Through this we communicated our brand to everyone.

Done direct selling to the end consumer's.

Observed customer reactions and attracted customers to kiosks.

Learnt to work in a team and attain results on time .

MAJOR FINDINGS

Done a market survey of the packaged drinking water industry.

Pitched the retail outlets at various market areas in Bhubaneswar.

By visiting the retail market we found our major shortcomings in areas like logistics, promotions, schemes, price etc

By visiting the B2B clients we found that to attain a huge success in B2B marketing we have to first target the availability in retail markets which would automatically bring in more clients

Maintained customer relation and customer retention by personal visits and periodic follow ups.

Done rural marketing and found the need of more no of distributors

PROFIT MARGIN7%

QUALITY OF SER-VICES & PROD-UCT20%

PACKAG-ING11%BRAND

41%

CREDIT PERIOD

8%

AMOUNT OF

CREDIT7%

COMPLAINT REDRESSAL5%

PROFIT MARGIN26%

QUALITY OF SERVICES & PRODUCT

9%PACKAGING6%

BRAND13%

CREDIT PERIOD

19%

AMOUNT OF CREDIT

21%

COMPLAINT RE-DRESSAL

7%

PROFIT MARGIN 8

QUALITY OF SERVICES & PRODUCT 22

PACKAGING 12

BRAND 45

CREDIT PERIOD 9

AMOUNT OF CREDIT 8

COMPLAINT REDRESSAL 6

PROFIT MARGIN 39

QUALITY OF SERVICES & PRODUCT 13PACKAGING 9BRAND 20CREDIT PERIOD 28AMOUNT OF CREDIT 31COMPLAINT REDRESSAL 10

HOTELS & RESTAURANTS RETAIL SHOP

THANK YOU