Download - Traveler Quick Rates

ROP RATESNational $14.40Campus/Non-Profi t $8.00Local Open Rate* $10.00Local Contract Rate*2- 126 CI $10.00127-252 CI $9.50253-378 CI $9.00379-504 CI $8.55505 or more CI $8.12

* Applies to local rates only.

COLOR RATES Process color only. Color costs are in addition to space costs.Per column inch $3.80 from 1 column inch to 63 column inches.64 column inches or more is $240.Minimum charge $75 per Insertion.Maximum charge $240 per Insertion.

FREQUENCY DISCOUNTSTake Two 33% o! second ad (over 7 business days)Take Three33% o! second ad 50% o! third ad (over 7 business daysTake Five 33% o! second, third and fourth ad, 50% o! fi fth ad (over 14 business days)* Applies to local rates only.

FREE STANDING INSERTS Pre-printed inserts only. 1,000 minimum. 6,000 maximum. No guaranteed rack place-ment. Must fit comfortably into the folded newspaper. A surcharge may be applied for awkward, bulky or oddly shaped pieces. No inserts over 12 pages are accepted. Single sheet $80 CPM 4 to 8 pages $90 CPM9 to 12 pages $100 CPM

DEADLINESSpace Reservation: Five business days before publication.

Art: Three business days before publication.

PCI = Per Column InchEach ad is priced based on the number of columns it is wide, by the number of inches it is tall.

One Column Inch

1”

9P8

1 column wide x 1 inch tall

Football Fridays

Campus means either an o" cially reg-istered UA Student Organization, or an o" cial UA campus department, division or unit. Businesses operating on campus, but not otherwise part of the UA are of-fered the local rate. Non-profi ts must be a registered 501C(3) corporation to earn the non-profi t rate. National customers are those doing business in Northwest Arkansas, but not headquartered there. Local customers are headquartered in Benton or Washington counties and do business locally even if they may operate outside our local market area.

Aug. 31: Jacksonville StateSept. 14: Alabama (SEC)

Sept. 21: RutgersOct. 12: Kentucky (SEC)

Nov. 2: Tulsa U. (Homecoming)Nov. 19: LSU (SEC)

Broadsheet ROPRates and SizesEffective July 1, 2012

National $14.40

Local Open Rate* $10.00

2- 126 CI $10.00

253-378 CI $9.00

505 or more CI $8.12

Single sheet $80 CPM

9 to 12 pages $100 CPM

Mailing address: 119 Kimpel Hall, Fayetteville, Ark. 72701Telephone, Advertising: 479-479-3839 Office: 479-575-3406

E-mail: advertising: [email protected] Editorial: [email protected]

S M T W T F S

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AUGUST 2012 : 9 ISSUES

DECEMBER 2012 : 4 ISSUES S M T W T F S

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APRIL 2013 : 18 ISSUES S M T W T F S

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SEPTEMBER 2012 : 17 ISSUES S M T W T F S

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JANUARY 2013 : 11 ISSUES S M T W T F S

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MAY 2013 : 3 ISSUES S M T W T F S

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OCTOBER 2012 : 20 ISSUES S M T W T F S

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FEBRUARY 2013 : 16 ISSUES S M T W T F S

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NOVEMBER 2012 : 15 ISSUES S M T W T F S

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MARCH 2013 : 12 ISSUES S M T W T F S

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Spring Break

Special football issues for all home games

Aug. 31: vs. Jacksonville StateSept. 14: vs. Alabama (SEC game)Sept. 21: vs. RutgersOct., 12: vs. Kentucky (SEC game)Nov. 2: vs. Tulsa U. **HomecomingNov. 19: vs. LSU (SEC game) National TV.

These issues are all about the big game, and the goings on around town. Don't miss out these outstanding op-portunities to connect with the more than 70,000 SEC football fans who transform Fayetteville into one of the hottest venues in all of college sports. That's every home game fall 2012.

Every Thursday, The Traveler Week-ender turns its gaze to the cultural and entertainment side of life on the UA campus and Northwest Arkansas. The Weekender focuses on music, dining, entertainment, plays, the arts, movies, lectures, UA student events, the Walton Arts Center. Oh yea, and sports, too. If it's going on, it's in the Weekender. Your business should be, too.

Fall 2012 ~ Exploring our community, our region, our world.Summer orientation issue: May 24

Publication Schedule2012-2013Effective July 1, 2012

Popular Ad Sizes

C 1/2 Page

D 1/2 Page

F1/4 Page

E 1/4 Page

H1/8 Page

G1/8 Page

I CardA Full Page

B 1/2 Page

Broadsheet ROPRates and SizesEffective July 1, 2012

Ad Size Dimensions Specs Inches Specs Picas Column Inches Local B&W Local Color Campus B&W Campus Color

A Full page 6c x 21 10.5 x 21 63P x 126P 126CI $1260 $1,500 $1008 $1,248

B 1/2 page 4c x 16 9.944 x 16 41P8 x 96P 64CI $640 $880 $512 $752

C 1/2 page 6c x 10.5 10.5 x 10.5 63P x 63P 63CI $630 $870 $504 $744

D 1/2 page 3c x 21 5.167 x 21 31P x 126P 63CI $630 $870 $504 $744

E 1/4 page 4c x 8 6.944 x 8 41P8 x 48P 32CI $320 $442 $256 $378

F 1/4 page 3c x 10.5 5.167 x 10.5 52P4 x 63P 31.5CI $315 $435 $252 $372

G 1/8 page 2c x 8 3.389 x 8 20P4 x 48P 16CI $160 $235 $128 $203

H 1/8 page 3c x 5 5.167 x 5 31P x 30P 15CI $150 $225 $120 $195

I Card 2C x 3 3.389 x 3 20P4 x 18P 6CI $60 $135 $48 $123

A Full page 6c x 21 10.5 x 21 63P x 126P 126CI $1260 $1,500 $1008 $1,248

C 1/2 page 6c x 10.5 10.5 x 10.5 63P x 63P 63CI $630 $870 $504 $744

E 1/4 page 4c x 8 6.944 x 8 41P8 x 48P 32CI $320 $442 $256 $378

G 1/8 page 2c x 8 3.389 x 8 20P4 x 48P 16CI $160 $235 $128 $203

I Card 2C x 3 3.389 x 3 20P4 x 18P 6CI $60 $135 $48 $123

THE TRAVELER CARD AD SPECIALContract for 60 card insertions and receive a 30% discount on all card insertions and an additional 5% discount on any and all other ROP advertising.

Contract for 120 card insertions and receive a 50% discount on all card insertions and an additional 5% discount on any and all other ROP advertising.

A card ad is 2 columns wide by 3 inches deep. A card ad is 2 columns wide by 3 inches deep. A card ad is 2 columns wide by 3 inches deep.

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