Traveler Quick Rates
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ROP RATES National $14.40 Campus/Non-Profit $8.00 Local Open Rate* $10.00 Local Contract Rate* 2- 126 CI $10.00 127-252 CI $9.50 253-378 CI $9.00 379-504 CI $8.55 505 or more CI $8.12 * Applies to local rates only. COLOR RATES Process color only. Color costs are in addition to space costs. Per column inch $3.80 from 1 column inch to 63 column inches. 64 column inches or more is $240. Minimum charge $75 per Insertion. Maximum charge $240 per Insertion. FREQUENCY DISCOUNTS Take Two 33% o second ad (over 7 business days) Take Three 33% o second ad 50% o third ad (over 7 business days Take Five 33% o second, third and fourth ad, 50% o fifth ad (over 14 business days) * Applies to local rates only. FREE STANDING INSERTS Pre-printed inserts only. 1,000 minimum. 6,000 maximum. No guaranteed rack place- ment. Must fit comfortably into the folded newspaper. A surcharge may be applied for awkward, bulky or oddly shaped pieces. No inserts over 12 pages are accepted. Single sheet $80 CPM 4 to 8 pages $90 CPM 9 to 12 pages $100 CPM DEADLINES Space Reservation: Five business days before publication. Art: Three business days before publication. PCI = Per Column Inch Each ad is priced based on the number of columns it is wide, by the number of inches it is tall. One Column Inch 1” 9P8 1 column wide x 1 inch tall Football Fridays ;47 .YWX WS [IVI GPIEV Campus means either an ocially reg- istered UA Student Organization, or an ocial UA campus department, division or unit. Businesses operating on campus, but not otherwise part of the UA are of- fered the local rate. Non-profits must be a registered 501C(3) corporation to earn the non-profit rate. National customers are those doing business in Northwest Arkansas, but not headquartered there. Local customers are headquartered in Benton or Washington counties and do business locally even if they may operate outside our local market area. Aug. 31: Jacksonville State Sept. 14: Alabama (SEC) Sept. 21: Rutgers Oct. 12: Kentucky (SEC) Nov. 2: Tulsa U. (Homecoming) Nov. 19: LSU (SEC) 7 '36) &-+ 8EOI EX PIEWX E TEKI EH MR IEGL SJ SYV WM\ LSQI KEQI *SSXFEPP *VMHE] IHM XMSRW ERH IEVR E HMWGSYRX SR XLI [LSPI TEGOEKI IZIR GSPSV 8LIWI MWWYIW EVI EPP EFSYX XLI FMK KEQI ERH XLI KSMRKW SR EVSYRH XS[R (SRX QMWW XLMW SYXWXERHMRK STTSVXYRMX] XS GSRRIGX [MXL XLI QSVI XLER 7)' JSSXFEPP JERW [LS XVERWJSVQ *E]IXXIZMPPI MRXS SRI SJ XLI LSXXIWX ZIRYIW MR EPP SJ GSPPIKI WTSVXW 7SVV] XLMW HIEPW WS LSX [I GERX TEMV MX YT [MXL ER] SXLIV SJJIVW SV HMWGSYRXW Broadsheet ROP Rates and Sizes Effective July 1, 2012 National $14.40 Local Open Rate* $10.00 2- 126 CI $10.00 253-378 CI $9.00 505 or more CI $8.12 Single sheet $80 CPM 9 to 12 pages $100 CPM
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Advertising rates
Transcript of Traveler Quick Rates
ROP RATESNational $14.40Campus/Non-Profi t $8.00Local Open Rate* $10.00Local Contract Rate*2- 126 CI $10.00127-252 CI $9.50253-378 CI $9.00379-504 CI $8.55505 or more CI $8.12
* Applies to local rates only.
COLOR RATES Process color only. Color costs are in addition to space costs.Per column inch $3.80 from 1 column inch to 63 column inches.64 column inches or more is $240.Minimum charge $75 per Insertion.Maximum charge $240 per Insertion.
FREQUENCY DISCOUNTSTake Two 33% o! second ad (over 7 business days)Take Three33% o! second ad 50% o! third ad (over 7 business daysTake Five 33% o! second, third and fourth ad, 50% o! fi fth ad (over 14 business days)* Applies to local rates only.
FREE STANDING INSERTS Pre-printed inserts only. 1,000 minimum. 6,000 maximum. No guaranteed rack place-ment. Must fit comfortably into the folded newspaper. A surcharge may be applied for awkward, bulky or oddly shaped pieces. No inserts over 12 pages are accepted. Single sheet $80 CPM 4 to 8 pages $90 CPM9 to 12 pages $100 CPM
DEADLINESSpace Reservation: Five business days before publication.
Art: Three business days before publication.
PCI = Per Column InchEach ad is priced based on the number of columns it is wide, by the number of inches it is tall.
One Column Inch
1”
9P8
1 column wide x 1 inch tall
Football Fridays
Campus means either an o" cially reg-istered UA Student Organization, or an o" cial UA campus department, division or unit. Businesses operating on campus, but not otherwise part of the UA are of-fered the local rate. Non-profi ts must be a registered 501C(3) corporation to earn the non-profi t rate. National customers are those doing business in Northwest Arkansas, but not headquartered there. Local customers are headquartered in Benton or Washington counties and do business locally even if they may operate outside our local market area.
Aug. 31: Jacksonville StateSept. 14: Alabama (SEC)
Sept. 21: RutgersOct. 12: Kentucky (SEC)
Nov. 2: Tulsa U. (Homecoming)Nov. 19: LSU (SEC)
Broadsheet ROPRates and SizesEffective July 1, 2012
National $14.40
Local Open Rate* $10.00
2- 126 CI $10.00
253-378 CI $9.00
505 or more CI $8.12
Single sheet $80 CPM
9 to 12 pages $100 CPM
Mailing address: 119 Kimpel Hall, Fayetteville, Ark. 72701Telephone, Advertising: 479-479-3839 Office: 479-575-3406
E-mail: advertising: [email protected] Editorial: [email protected]
S M T W T F S
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AUGUST 2012 : 9 ISSUES
DECEMBER 2012 : 4 ISSUES S M T W T F S
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APRIL 2013 : 18 ISSUES S M T W T F S
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SEPTEMBER 2012 : 17 ISSUES S M T W T F S
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JANUARY 2013 : 11 ISSUES S M T W T F S
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MAY 2013 : 3 ISSUES S M T W T F S
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OCTOBER 2012 : 20 ISSUES S M T W T F S
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FEBRUARY 2013 : 16 ISSUES S M T W T F S
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NOVEMBER 2012 : 15 ISSUES S M T W T F S
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MARCH 2013 : 12 ISSUES S M T W T F S
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Spring Break
Special football issues for all home games
Aug. 31: vs. Jacksonville StateSept. 14: vs. Alabama (SEC game)Sept. 21: vs. RutgersOct., 12: vs. Kentucky (SEC game)Nov. 2: vs. Tulsa U. **HomecomingNov. 19: vs. LSU (SEC game) National TV.
These issues are all about the big game, and the goings on around town. Don't miss out these outstanding op-portunities to connect with the more than 70,000 SEC football fans who transform Fayetteville into one of the hottest venues in all of college sports. That's every home game fall 2012.
Every Thursday, The Traveler Week-ender turns its gaze to the cultural and entertainment side of life on the UA campus and Northwest Arkansas. The Weekender focuses on music, dining, entertainment, plays, the arts, movies, lectures, UA student events, the Walton Arts Center. Oh yea, and sports, too. If it's going on, it's in the Weekender. Your business should be, too.
Fall 2012 ~ Exploring our community, our region, our world.Summer orientation issue: May 24
Publication Schedule2012-2013Effective July 1, 2012
Popular Ad Sizes
C 1/2 Page
D 1/2 Page
F1/4 Page
E 1/4 Page
H1/8 Page
G1/8 Page
I CardA Full Page
B 1/2 Page
Broadsheet ROPRates and SizesEffective July 1, 2012
Ad Size Dimensions Specs Inches Specs Picas Column Inches Local B&W Local Color Campus B&W Campus Color
A Full page 6c x 21 10.5 x 21 63P x 126P 126CI $1260 $1,500 $1008 $1,248
B 1/2 page 4c x 16 9.944 x 16 41P8 x 96P 64CI $640 $880 $512 $752
C 1/2 page 6c x 10.5 10.5 x 10.5 63P x 63P 63CI $630 $870 $504 $744
D 1/2 page 3c x 21 5.167 x 21 31P x 126P 63CI $630 $870 $504 $744
E 1/4 page 4c x 8 6.944 x 8 41P8 x 48P 32CI $320 $442 $256 $378
F 1/4 page 3c x 10.5 5.167 x 10.5 52P4 x 63P 31.5CI $315 $435 $252 $372
G 1/8 page 2c x 8 3.389 x 8 20P4 x 48P 16CI $160 $235 $128 $203
H 1/8 page 3c x 5 5.167 x 5 31P x 30P 15CI $150 $225 $120 $195
I Card 2C x 3 3.389 x 3 20P4 x 18P 6CI $60 $135 $48 $123
A Full page 6c x 21 10.5 x 21 63P x 126P 126CI $1260 $1,500 $1008 $1,248
C 1/2 page 6c x 10.5 10.5 x 10.5 63P x 63P 63CI $630 $870 $504 $744
E 1/4 page 4c x 8 6.944 x 8 41P8 x 48P 32CI $320 $442 $256 $378
G 1/8 page 2c x 8 3.389 x 8 20P4 x 48P 16CI $160 $235 $128 $203
I Card 2C x 3 3.389 x 3 20P4 x 18P 6CI $60 $135 $48 $123
THE TRAVELER CARD AD SPECIALContract for 60 card insertions and receive a 30% discount on all card insertions and an additional 5% discount on any and all other ROP advertising.
Contract for 120 card insertions and receive a 50% discount on all card insertions and an additional 5% discount on any and all other ROP advertising.
A card ad is 2 columns wide by 3 inches deep. A card ad is 2 columns wide by 3 inches deep. A card ad is 2 columns wide by 3 inches deep.
This is acrazy gooddeal!
