Translating your Online Presenceinto Global Sales

Neil Payne

Why look abroad?

Why look abroad?

6 Good Reasons

• It’s a big world• Slow domestic growth• Government is backing export• Internet penetration increasing• Ecommerce is the new high street• Demand for British

It’s a big world

Slow domestic growth vs emerging economies

Export getting Government help

June 2012 (Internet World Stats) 566.4% growth compared to 2000

Ecommerce is the new High St

We are still cool

Translating your Online Presence

• Research and target specific markets• Online and offline? • Website translation & localisation• Mobile? • SEO - keywords and search engines• Online (content) marketing & PR• Socialise?• In-house or partners?

How will you cope with orders?

• Time differences• Language barriers• Cultural differences• Automated ordering systems• Deliveries/returns• Tax and legal implications

https://developers.google.com/international/

Free Tools

Free Global SEO Guide

http://tinyurl.com/qg5mxay

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