Translating your Online Presence into Global Sales
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Translating your Online Presence into Global Sales Neil Payne
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Slides from my presentation at ECommerce South West which took place on 18th July 2013. Covers website translation and localization in ecommerce. The presentation was delivered to encourage those involved in ecommerce to look abroad for further opportunities.
Transcript of Translating your Online Presence into Global Sales
Translating your Online Presenceinto Global Sales
Neil Payne
Why look abroad?
Why look abroad?
6 Good Reasons
• It’s a big world• Slow domestic growth• Government is backing export• Internet penetration increasing• Ecommerce is the new high street• Demand for British
It’s a big world
Slow domestic growth vs emerging economies
Export getting Government help
June 2012 (Internet World Stats) 566.4% growth compared to 2000
Ecommerce is the new High St
We are still cool
Translating your Online Presence
• Research and target specific markets• Online and offline? • Website translation & localisation• Mobile? • SEO - keywords and search engines• Online (content) marketing & PR• Socialise?• In-house or partners?
How will you cope with orders?
• Time differences• Language barriers• Cultural differences• Automated ordering systems• Deliveries/returns• Tax and legal implications
https://developers.google.com/international/
Free Tools
@_kwintessential
