How Exhibitors are Boosting BusinessIS YOUR STRATEGYON TARGET?

According to the Center for Exhibit Industry Research (CEIR) 2012 spend decision report, the importance of exhibits within the marketing mix has grown significantly since 2009. The reasons companies exhibit and their methodologies have shifted. The industry is changing and growing, and companies are seizing the opportunity.

Get the complete data, insights and analysis.Order the CEIR Report today at ceir.org/SpendDecision.

Digital Strategies Increase in ImportanceChannels Deployed Most Frequently

A substantial number of respondents integrate digital media into their exhibit marketing plan, but preferences as to which tactics differ. Most exhibitors pursue at least three of these marketing channels.

Email marketing /promotion

Onlineadvertising

Websites /microsites

Social mediasites

Digital strategies increased in importance.

Exhibit Allocation within Marketing Budgets

The bump is appropriate considering that no other single marketing tactic garners as much attention or expectations for building business as exhibitions.

Funding is on the rise.

20112010

© 2012 Global Experience Specialists, Inc. (GES)

Objectives for Exhibiting at B-to-B Exhibitions

The rise in research indicates the importance exhibitors place on understanding dynamic markets.

The importance of R & D issignificantly elevated.

Reach/identify new customers/sales leads

Build product/company brand awareness

Meet with existing customers

Launch/promote new products/services

R & D

Key Measures of SuccessBrand awareness

Qualified sales leads generated

Sales closed after the show

Existing customers met

{ }{ }

}} }}

Average spend per exhibition in 2011 vs. 2009 dropped four percent. However, some subgroups such as those who participate in fewer exhibitions spent significantly more.

4%Spend per exhibition decreased.