Tradeshow Exhibit Spending Trends
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How Exhibitors are Boosting Business IS YOUR STRATEGY ON TARGET? According to the Center for Exhibit Industry Research (CEIR) 2012 spend decision report, the importance of exhibits within the markeng mix has grown significantly since 2009. The reasons companies exhibit and their methodologies have shiſted. The industry is changing and growing, and companies are seizing the opportunity. Get the complete data, insights and analysis. Order the CEIR Report today at ceir.org/SpendDecision. Digital Strategies Increase in Importance Channels Deployed Most Frequently A substanal number of respondents integrate digital media into their exhibit markeng plan, but preferences as to which taccs differ. Most exhibitors pursue at least three of these markeng channels. Email marketing / promotion Online advertising Websites / microsites Social media sites Digital strategies increased in importance. Exhibit Allocation within Marketing Budgets The bump is appropriate considering that no other single markeng tacc garners as much aenon or expectaons for building business as exhibions. Funding is on the rise. 2011 2010 © 2012 Global Experience Specialists, Inc. (GES) Objectives for Exhibiting at B-to-B Exhibitions The rise in research indicates the importance exhibitors place on understanding dynamic markets. The importance of R & D is significantly elevated. Reach/identify new customers/sales leads Build product/company brand awareness Meet with existing customers Launch/promote new products/services R & D Key Measures of Success Brand awareness Qualified sales leads generated Sales closed aſter the show Exisng customers met { } { } } } } } Average spend per exhibion in 2011 vs. 2009 dropped four percent. However, some subgroups such as those who parcipate in fewer exhibions spent significantly more. 4 % Spend per exhibition decreased.
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GES and CEIR teamed up to understand how companies are spending their exhibit dollars, and how they measure success
Transcript of Tradeshow Exhibit Spending Trends
How Exhibitors are Boosting BusinessIS YOUR STRATEGYON TARGET?
According to the Center for Exhibit Industry Research (CEIR) 2012 spend decision report, the importance of exhibits within the marketing mix has grown significantly since 2009. The reasons companies exhibit and their methodologies have shifted. The industry is changing and growing, and companies are seizing the opportunity.
Get the complete data, insights and analysis.Order the CEIR Report today at ceir.org/SpendDecision.
Digital Strategies Increase in ImportanceChannels Deployed Most Frequently
A substantial number of respondents integrate digital media into their exhibit marketing plan, but preferences as to which tactics differ. Most exhibitors pursue at least three of these marketing channels.
Email marketing /promotion
Onlineadvertising
Websites /microsites
Social mediasites
Digital strategies increased in importance.
Exhibit Allocation within Marketing Budgets
The bump is appropriate considering that no other single marketing tactic garners as much attention or expectations for building business as exhibitions.
Funding is on the rise.
20112010
© 2012 Global Experience Specialists, Inc. (GES)
Objectives for Exhibiting at B-to-B Exhibitions
The rise in research indicates the importance exhibitors place on understanding dynamic markets.
The importance of R & D issignificantly elevated.
Reach/identify new customers/sales leads
Build product/company brand awareness
Meet with existing customers
Launch/promote new products/services
R & D
Key Measures of SuccessBrand awareness
Qualified sales leads generated
Sales closed after the show
Existing customers met
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Average spend per exhibition in 2011 vs. 2009 dropped four percent. However, some subgroups such as those who participate in fewer exhibitions spent significantly more.
4%Spend per exhibition decreased.
