Top 500 E-Retailers in China Hailiang Chen, Assistant Professor
Department of Information Systems College of Business, City
University of Hong Kong http://www.cb.cityu.edu.hk/staff/hailchen/
[email protected]
Slide 2
Agenda Overview of E-retailing market Data E-retailers Type and
Category Sales Operations Chinese VS Non-Chinese E-retailers
Slide 3
Overview of E-retailing market Worlds largest e-retailing
market Huge growth potential 2013 E-retailing sales: $305.5 billion
Sales growth rate: 42.8% Of total retail sales: >8% Online
shopping population: > 300 million China Internet population:
617 million E-retailing usage rate: from 42.8% to 48.9% Average
frequency and amount of online purchase keep increasing every
year.
Slide 4
Top 500 E-retailers Ranked by web sales Financial Data:
2011-2013 web sales Category and Type Merchandising Category
Merchant Type Operational Data Customer Service features Web site
features and functions Promotions used by e-retailers
Slide 5
E-retailers Type and Category Merchant Type 55.4% are web only.
24.6% are consumer brand manufacturers
Slide 6
E-retailers Type and Category Merchandise Category
Slide 7
Sales Analysis
Slide 8
Slide 9
2013 Web Sales Growth Rate Most e-retailers sales growth rates
are in the ranges of 0-25% and 25%-50%. Only 4 retailers web sales
decrease. The max growth rate is 317%. The max decline rate is
68%.
Slide 10
Sales Analysis
Slide 11
Sales Growth Rates for Different Merchant Types The overall
average sales growth is 44.29%. The number of web-only e-retailers
is the largest. But the strong competition of web-only e- retailers
caused the lowest average growth rate. The growth rate of Consumer
brand manufacturer websites is much higher than others.
Slide 12
Sales Analysis
Slide 13
Sales Growth Rates for Different Merchandise Categories
Consumers trust of e-retailing is increasing. The categories with a
high growth rate are those selling high price products.
Slide 14
Operation Analysis 9 out of 24 customer services are related
with shipping.
Slide 15
Operation Analysis
Slide 16
Chinese VS Non-Chinese Merchant Type Non-ChineseChinese
Catalog/Call Center613 Consumer Brand Manufacturer4281 Retail
Chain2160 Web Only21256 Grand Total90410