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TOP 100 Most Valuable Chinese Brands 2014

******** **************** ********

Highest Lowest

Download the full report at

www.brandz.com/china

CATEGORIES

TOP 50 VALUE INCREASED

TOTAL VALUE OF TOP 100 CHINESE BRANDS

13%

$379,787M

AIRLINES$7,701M

Major carriers addoverseas routes, but bullet trains slow domestic

business

ALCOHOL$20,589M

The party is over, for now

APPAREL$3,869M

Slowing growth,rising costsimpact sales

FINANCIAL INSTITUTIONS

$114,223MReforms pressure

profi ts, inspire product innovation

FOOD&DAIRY$12,754M

Acquisitions help assure safety

burnish brands

HEALTH CARE$5,441M

Suppliers investin R&D, distribution

and brand marketing

REAL ESTATEDevelopers expandin lower tier citiesand internationally

CATERINGSales grow

but the pacebegins to slacken

TECHNOLOGY$59,931M

Mobile heatscategory growthand competition

HOME APPLIANCES

$5,441MBrands seekrecognition

at home, abroad

PERSONAL CAREGlobal brands

dominate growing market

EDUCATIONCultural values,

desire to succeeddrive education

FURNITUREUrbanization,

desire to upgrade,drive strong sales

HOTELSNew locations

open at allprice points

INSURANCE$31,513MInsurers

add productsand services

TELECOM PROVIDERS

$73,970MOperators

build brandsand networks

OIL&GAS$26,566M

Exploration ensuressupply, but pollution

damages brand image

CONSUMER ELECTRONICS

$1,586MBrands reposition to meet challenges of dynamic category

JEWELRY RETAILERSSpecial products

and services drive sales

TRAVEL AGENCY$969M

Agencies benefi tfrom ongoingtourism boom

CARSYouth market

drives double-digitgrowth and SUV sales

71%

+27%

+9%

+9%

+67%+62%

+36% +11% +8%

+98%

+21%

+7%

+28%+17%

-6%

-35%

TOP 5 TRUSTED CHINESE BRANDS IN CHINA TOP100

Market-driven brands are enjoying fast growth, most of these brands are operated under modern management systems, which is a good signal of successful enterprises transformation

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11 CATEGORIES2 CATEGORIESNEW CATEGORIES

BRAND GLOBALIZATION

By Countries

Com

pute

r and

IT Te

chno

logy

Hom

e Ap

plia

nce

Gam

ing

Cons

oles

Reta

il Ap

pare

l

Drin

ks

Spiri

tsB

eer

Fina

ncia

lIn

sura

nce

By Categories

BRAND CONTRIBUTION

Awareness of Chinese brands in overseas market is still low (20%)

PURCHASE CONSIDERATION

Market-driven brands are stronger than SOE brands

-2% -12% -12%+68% +6% +12% 0% +12% +5%

+21%

$61,399M$39,658M $33,879M $25,510M $19,986M $19,318M $13,636M $13,433M $13,133M $12,702M

FASTER GROWTH OF THE MARKET DRIVE BRANDS VS. STATE OWNED ENTERPRISES

29%

MARKET-DRIVEN BRANDS

VALUE TOP 100

GROWTH AMONG TOP 50

SOE

TOP RISERS86% 86%

72%

(% GROWTH)

68%60% 50%

47% 42% 40%30%

$780M $411M $888M $363M $937M $1,003M $1,262M $9,589M

#1 #2

#4#3

#5

CHINA61%

DEVELOPING COUNTRIES

41%DEVELOPED COUNTRIES

29%

32%35%38%38%42%

63%65%68%69%77%

TOP 10 BRANDS

The brands ranked in the BrandZ™ Top 100 Most Valuable Chinese Brands 2014 report meet these four eligibility criteria:

- The brand was originally created by a Mainland China enterprise.

- The brand is owned by a publicly traded enterprise.

- The brand reported positive earnings for the period covered by the ranking.

- The fi nancial institutions category includes only banks that derive at least 20% of their earnings from retail banking.

% of consumers consider to purchase Chinese brands

% of overseas consumers consider to purchase

Chinese brands

Data source: BrandZ / Millward Brown Optimor

Data source: Millward Brown 2013 Going Global Study

NEW CATEGORIES

Increasing of consumer

purchase powerLooking

for leisureSense of personal

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