TOP 100 Most Valuable Chinese Brands 2014 TOP …...BRANDS IN CHINA TOP100 Market-driven brands are...
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**** Highest Lowest Download the full report at www.brandz.com/china CATEGORIES TOP 50 VALUE INCREASED TOTAL VALUE OF TOP 100 CHINESE BRANDS 13% $379,787M AIRLINES $7,701M Major carriers add overseas routes, but bullet trains slow domestic business ALCOHOL $20,589M The party is over, for now APPAREL $3,869M Slowing growth, rising costs impact sales FINANCIAL INSTITUTIONS $114,223M Reforms pressure profits, inspire product innovation FOOD&DAIRY $12,754M Acquisitions help assure safety burnish brands HEALTH CARE $5,441M Suppliers invest in R&D, distribution and brand marketing REAL ESTATE Developers expand in lower tier cities and internationally CATERING Sales grow but the pace begins to slacken TECHNOLOGY $59,931M Mobile heats category growth and competition HOME APPLIANCES $5,441M Brands seek recognition at home, abroad PERSONAL CARE Global brands dominate growing market EDUCATION Cultural values, desire to succeed drive education FURNITURE Urbanization, desire to upgrade, drive strong sales HOTELS New locations open at all price points INSURANCE $31,513M Insurers add products and services TELECOM PROVIDERS $73,970M Operators build brands and networks OIL&GAS $26,566M Exploration ensures supply, but pollution damages brand image CONSUMER ELECTRONICS $1,586M Brands reposition to meet challenges of dynamic category JEWELRY RETAILERS Special products and services drive sales TRAVEL AGENCY $969M Agencies benefit from ongoing tourism boom CARS Youth market drives double-digit growth and SUV sales 71% +27% +9% +9% +67% +62% +36% +11% +8% +98% +21% +7% +28% +17% -6% -35% TOP 5 TRUSTED CHINESE BRANDS IN CHINA TOP100 Market-driven brands are enjoying fast growth, most of these brands are operated under modern management systems, which is a good signal of successful enterprises transformation 8 11 CATEGORIES 2 CATEGORIES NEW CATEGORIES BRAND GLOBALIZATION By Countries Computer and IT Technology Home Appliance Gaming Consoles Retail Apparel Drinks Spirits Beer Financial Insurance By Categories BRAND CONTRIBUTION Awareness of Chinese brands in overseas market is still low (20%) PURCHASE CONSIDERATION Market-driven brands are stronger than SOE brands -2% -12% -12% +68% +6% +12% 0% +12% +5% +21% $61,399M $39,658M $33,879M $25,510M $19,986M $19,318M $13,636M $13,433M $13,133M $12,702M FASTER GROWTH OF THE MARKET DRIVE BRANDS VS. STATE OWNED ENTERPRISES 29% MARKET- DRIVEN BRANDS VALUE TOP 100 GROWTH AMONG TOP 50 SOE TOP RISERS 86% 86% 72% (% GROWTH) 68% 60% 50% 47% 42% 40% 30% $780M $411M $888M $363M $937M $1,003M $1,262M $9,589M #1 #2 #4 #3 #5 CHINA 61% DEVELOPING COUNTRIES 41% DEVELOPED COUNTRIES 29% 32% 35% 38% 38% 42% 63% 65% 68% 69% 77% TOP 10 BRANDS The brands ranked in the BrandZ™ Top 100 Most Valuable Chinese Brands 2014 report meet these four eligibility criteria: - The brand was originally created by a Mainland China enterprise. - The brand is owned by a publicly traded enterprise. - The brand reported positive earnings for the period covered by the ranking. - The financial institutions category includes only banks that derive at least 20% of their earnings from retail banking. % of consumers consider to purchase Chinese brands % of overseas consumers consider to purchase Chinese brands Data source: BrandZ / Millward Brown Optimor Data source: Millward Brown 2013 Going Global Study NEW CATEGORIES Increasing of consumer purchase power Looking for leisure Sense of personal CHANGES IN CHINA TOP 100: 1 11 12 13 14 15 16 17 18 19 20 21 22 25 26 28 29 30 31 32 33 Tongrentang 34 35 36 38 41 42 43 44 46 Wuliangye 47 48 49 5 81 77 76 75 73 72 71 70 69 68 67 66 65 64 63 62 61 60 59 58 57 56 55 54 82 84 85 7 88 89 Huatian 90 91 92 93 98 Macro 99 100 Yili Tonrentang Yili T O P 1 0 0 : 1 3 4 6 8 9 1 1 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9 2 0 2 1 2 2 4 2 5 2 6 2 8 2 9 3 0 3 1 3 2 3 3 Tongrentang 3 4 3 5 3 6 3 8 4 1 4 2 4 3 4 4 4 6 Wuliangye 4 7 4 8 4 9 5 8 1 8 7 7 7 6 7 5 7 3 7 2 7 1 Suofeiya 7 0 6 9 6 8 6 7 6 6 6 5 6 4 6 3 6 2 6 1 6 0 5 9 5 8 Lao Feng Xiang 5 7 5 6 5 5 5 4 5 8 2 8 4 Hanting 8 5 7 8 8 8 9 Huatian Hotel 9 0 9 1 9 2 9 3 Yonghe King 9 8 Macro 9 9 1 0 0 Yili Vanke Poly Real Estate
Transcript of TOP 100 Most Valuable Chinese Brands 2014 TOP …...BRANDS IN CHINA TOP100 Market-driven brands are...
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TOP 100 Most Valuable Chinese Brands 2014
******** **************** ********
Highest Lowest
Download the full report at
www.brandz.com/china
CATEGORIES
TOP 50 VALUE INCREASED
TOTAL VALUE OF TOP 100 CHINESE BRANDS
13%
$379,787M
AIRLINES$7,701M
Major carriers addoverseas routes, but bullet trains slow domestic
business
ALCOHOL$20,589M
The party is over, for now
APPAREL$3,869M
Slowing growth,rising costsimpact sales
FINANCIAL INSTITUTIONS
$114,223MReforms pressure
profi ts, inspire product innovation
FOOD&DAIRY$12,754M
Acquisitions help assure safety
burnish brands
HEALTH CARE$5,441M
Suppliers investin R&D, distribution
and brand marketing
REAL ESTATEDevelopers expandin lower tier citiesand internationally
CATERINGSales grow
but the pacebegins to slacken
TECHNOLOGY$59,931M
Mobile heatscategory growthand competition
HOME APPLIANCES
$5,441MBrands seekrecognition
at home, abroad
PERSONAL CAREGlobal brands
dominate growing market
EDUCATIONCultural values,
desire to succeeddrive education
FURNITUREUrbanization,
desire to upgrade,drive strong sales
HOTELSNew locations
open at allprice points
INSURANCE$31,513MInsurers
add productsand services
TELECOM PROVIDERS
$73,970MOperators
build brandsand networks
OIL&GAS$26,566M
Exploration ensuressupply, but pollution
damages brand image
CONSUMER ELECTRONICS
$1,586MBrands reposition to meet challenges of dynamic category
JEWELRY RETAILERSSpecial products
and services drive sales
TRAVEL AGENCY$969M
Agencies benefi tfrom ongoingtourism boom
CARSYouth market
drives double-digitgrowth and SUV sales
71%
+27%
+9%
+9%
+67%+62%
+36% +11% +8%
+98%
+21%
+7%
+28%+17%
-6%
-35%
TOP 5 TRUSTED CHINESE BRANDS IN CHINA TOP100
Market-driven brands are enjoying fast growth, most of these brands are operated under modern management systems, which is a good signal of successful enterprises transformation
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11 CATEGORIES2 CATEGORIESNEW CATEGORIES
BRAND GLOBALIZATION
By Countries
Com
pute
r and
IT Te
chno
logy
Hom
e Ap
plia
nce
Gam
ing
Cons
oles
Reta
il Ap
pare
l
Drin
ks
Spiri
tsB
eer
Fina
ncia
lIn
sura
nce
By Categories
BRAND CONTRIBUTION
Awareness of Chinese brands in overseas market is still low (20%)
PURCHASE CONSIDERATION
Market-driven brands are stronger than SOE brands
-2% -12% -12%+68% +6% +12% 0% +12% +5%
+21%
$61,399M$39,658M $33,879M $25,510M $19,986M $19,318M $13,636M $13,433M $13,133M $12,702M
FASTER GROWTH OF THE MARKET DRIVE BRANDS VS. STATE OWNED ENTERPRISES
29%
MARKET-DRIVEN BRANDS
VALUE TOP 100
GROWTH AMONG TOP 50
SOE
TOP RISERS86% 86%
72%
(% GROWTH)
68%60% 50%
47% 42% 40%30%
$780M $411M $888M $363M $937M $1,003M $1,262M $9,589M
#1 #2
#4#3
#5
CHINA61%
DEVELOPING COUNTRIES
41%DEVELOPED COUNTRIES
29%
32%35%38%38%42%
63%65%68%69%77%
TOP 10 BRANDS
The brands ranked in the BrandZ™ Top 100 Most Valuable Chinese Brands 2014 report meet these four eligibility criteria:
- The brand was originally created by a Mainland China enterprise.
- The brand is owned by a publicly traded enterprise.
- The brand reported positive earnings for the period covered by the ranking.
- The fi nancial institutions category includes only banks that derive at least 20% of their earnings from retail banking.
% of consumers consider to purchase Chinese brands
% of overseas consumers consider to purchase
Chinese brands
Data source: BrandZ / Millward Brown Optimor
Data source: Millward Brown 2013 Going Global Study
NEW CATEGORIES
Increasing of consumer
purchase powerLooking
for leisureSense of personal
CHANGES IN CHINA
TOP 100: 1 3 4 6 8 9 11 12 13 14 15 16 17 18 19 20 21 22 4 25 26 28 29
30 31
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To
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46 Wuliangye 47
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81 8 77 76 75 73 72 71 Suofeiya 70 69 68 67 66 65 64 63 62 61 60 59 58 Lao Feng Xiang 57 56 55 54 5
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Hant
ing
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Hua
tian
Hot
el
90
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Yong
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Yili Vanke Poly Real Estate
Yili
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TOP 100: 1 3 4 6 8 9 11 12 13 14 15 16 17 18 19 20 21 22 4 25 26 2829
3031
3233
To
ng
rentan
g34
3536
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81 8 77 76 75 73 72 71 Suofeiya 70 69 68 67 66 65 64 63 62 61 60 59 58 Lao Feng Xiang 57 56 55 54 5
8284
Han
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857
8889
Hua
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ongh
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