Download - Top 10 must-haves in Web Content Management

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Top 10 must-haves in web content management@davidnuescheler | VP of Enterprise Technology

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#AdobeSummit #WEM

http://summit.adobe.com/tracksandsessions.html?rt_id=undefined#

http://summit.adobe.com/tracksandsessions.html?rt_id=undefined#

© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

#AdobeSummit #WEM

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David Nuescheler (@davidnuescheler)VP, Enterprise [email protected]

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5.5

5.4

25%25%

25% 25%

CMOBUSINESS

CIOIT5.5

MODERN & CLEANWEM RELOADED


#AdobeSummit #WEMTypical WEM Product - Out-of-the-box Experience


#AdobeSummit #WEMTypical WEM Product - Out-of-the-box Experience

+


#AdobeSummit #WEMOut-of-the-box Experience


#AdobeSummit #WEMOut-of-the-box Experience

feelsgood


#AdobeSummit #WEM

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demo

demo

1

1

SIMPLY SIMPLEWEM RELOADED


#AdobeSummit #WEM

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demo

demo

1 2

1 2

FORGIVENESSWEM RELOADED


#AdobeSummit #WEM

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demo

demo

1 2 3

1 2 3

BORN GLOBALBUILD BRAND


#AdobeSummit #WEMBorn Global


#AdobeSummit #WEMMost global customers.

+1ksites +100

countriesdozenslanguages

individual customers run:

MULTI-SITE-MANAGER


#AdobeSummit #WEM

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demo

demo

1 2 3 4

1 2 3 4

DIGITAL ASSETSBUILD BRAND


#AdobeSummit #WEMConnecting the Creative Professional with the Marketer

BFF


#AdobeSummit #WEM

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demo

demo

1 2 3 4 5

1 2 3 4 5

DIGITAL ASSETS (!)*BUILD BRAND


#AdobeSummit #WEM

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demo

demo

1 2 3 4 5 6

1 2 3 4 5 6

DIGITAL MARKETINGDRIVE DEMAND


#AdobeSummit #WEMDigital Marketing Suite


#AdobeSummit #WEMDigital Marketing Suite (Web Centric View)

SiteCatalyst

Test&Target

Scene7

Search&Promote


#AdobeSummit #WEM

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demo

demo

25

1 2 3 4 5 6

1 2 3 4 5 6

CONTEXT RULES

7

7

DRIVE DEMAND

demo

demo


#AdobeSummit #WEMContext rules.

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new &

improved

1 2 3 4 5 6

1 2 3 4 5 6

MOBILE APPS

7

78

8

EXTEND REACH


#AdobeSummit #WEMMobile Apps mean Digital Marketing


#AdobeSummit #WEM

39

demo

demo

1 2 3 4 5 6

1 2 3 4 5 6

COMMERCE

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78 9

8 9


#AdobeSummit #WEMPackaged up.

41

demo

demo

1 2 3 4 5 6

1 2 3 4 5 6

BONUS: IN THE SKY

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78 9 X

8 9 X


#AdobeSummit #WEM

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Adobe Digital Marketing Suite


#AdobeSummit #WEM

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demo

demo

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