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Page 1: Today's Aftermarket Accessory Professional

Today’s Aftermarket Accessory Professional

Top Products/Services Offered:

Truck Accessories

Graphics/Striping

Brush/Grille Guards

Lights/Light Bars

Fender Flares Running Boards/Steps/

Nerf Bars

Jeep/Offroad Accessories

Dash Kits Bedliners

89% 52% 51% 50% 49% 49% 46% 45% 45%

What They Sell

54%Sell to BOTH end

users and auto dealerships

How They Manage Inventory & Supplier Relationships

43% carry more than $50,000 of product inventory in their shops and 23% turn over this inventory at least monthly

23%

9 out of 10will have equal or increased inventory needs in the next 6 months

88%

Their Goals & Challenges

Those who get frequent requests for products not in current inventory

confidence level current suppliers can deliver products needed80%

consider sup-pliers long-term business partners

NET 30the most common payment terms82%

Top Business Objectives: Top challenges: Competing with internet-only retailers

Gaining new customers

How They Connect

Grow/Expand Business

Maintain Profit Margins

Trade Magazines Online/Websites Trade Shows

sources: Certified Audience Statement, July, 2014; Reader Survey, July, 2014

Ryan Wolfe | (800) 669-0424, ext. 262 | RestylingMag.com/Advertise

Driven by Innovation, Fueled by Profitability