Today's Aftermarket Accessory Professional
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Today’s Aftermarket Accessory Professional Top Products/Services Offered: Truck Accessories Graphics/ Striping Brush/ Grille Guards Lights/ Light Bars Fender Flares Running Boards/ Steps/ Nerf Bars Jeep/Offroad Accessories Dash Kits Bedliners 89% 52% 51% 50% 49% 49% 46% 45% 45% What They Sell 54% Sell to BOTH end users and auto dealerships How They Manage Inventory & Supplier Relationships 43% carry more than $50,000 of product inventory in their shops and 23% turn over this inventory at least monthly 23% 9 out of 10 will have equal or increased inventory needs in the next 6 months 88% Their Goals & Challenges Those who get frequent requests for products not in current inventory confidence level current suppliers can deliver products needed 80% consider sup- pliers long-term business partners NET 30 the most common payment terms 82% Top Business Objectives: Top challenges: Competing with internet-only retailers Gaining new customers How They Connect Grow/Expand Business Maintain Profit Margins Trade Magazines Online/Websites Trade Shows sources: Certified Audience Statement, July, 2014; Reader Survey, July, 2014 Ryan Wolfe | (800) 669-0424, ext. 262 | RestylingMag.com/Advertise Driven by Innovation, Fueled by Profitability
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Today's aftermarket accessory professional--shop owners, automotive restyling retailers--are driven by innovation and fueled by profitability. This hearty group has survived years of tumultuous automotive sales. They’ve demonstrated resilience and dedication to the industry and an ability to adapt to new trends and capitalize on opportunity. From the truck market to mobile electronics and automotive films, these restyling professionals provide high-quality service and an array of aftermarket accessories. They are eager to learn about new products, are tech savvy, and influence purchasing decisions of the consumers they serve. View top sales and marketing trends as reported by shop owners themselves.
Transcript of Today's Aftermarket Accessory Professional
Today’s Aftermarket Accessory Professional
Top Products/Services Offered:
Truck Accessories
Graphics/Striping
Brush/Grille Guards
Lights/Light Bars
Fender Flares Running Boards/Steps/
Nerf Bars
Jeep/Offroad Accessories
Dash Kits Bedliners
89% 52% 51% 50% 49% 49% 46% 45% 45%
What They Sell
54%Sell to BOTH end
users and auto dealerships
How They Manage Inventory & Supplier Relationships
43% carry more than $50,000 of product inventory in their shops and 23% turn over this inventory at least monthly
23%
9 out of 10will have equal or increased inventory needs in the next 6 months
88%
Their Goals & Challenges
Those who get frequent requests for products not in current inventory
confidence level current suppliers can deliver products needed80%
consider sup-pliers long-term business partners
NET 30the most common payment terms82%
Top Business Objectives: Top challenges: Competing with internet-only retailers
Gaining new customers
How They Connect
Grow/Expand Business
Maintain Profit Margins
Trade Magazines Online/Websites Trade Shows
sources: Certified Audience Statement, July, 2014; Reader Survey, July, 2014
Ryan Wolfe | (800) 669-0424, ext. 262 | RestylingMag.com/Advertise
Driven by Innovation, Fueled by Profitability
