Download - Tips for Using Twitter more Effectively

TipsforusingTwi-er

NellyYusupovaTwi-er:@DigitalWomanEmail:[email protected]:h4p://www.digitalwoman.com

NYEntrepreneursBusinessNetwork(NYEBN)March3,2010

YourFollowers

YourCompany

experJsecredibilitygenerosity

PotenJalClients

YourFollowersareyourpotenJalclientbase…

•  Communicatein140charactersorless

•  Postsarecalled“Tweets”

•  PassoninformaDon,alsoknownas“Re‐Tweet”orRT

•  Replytosomeonepubliclyusing“@”symbol

•  Replytosomeoneprivately,alsoknownasDirectMessageor(DM)

Twi-erinaNutshell

•  Networking•  TrackYourBrand•  BusinessDevelopment•  Stayontopoftrendsinyourindustry•  Crowdsourcing•  GeSngpublished•  CollecDngTesDmonials•  A4endingEventsVirtually•  MeetPeopleinperson‐“Tweetups”•  PromoteSpecials

ExamplesofTwi-erUses

Tip#1Beclearonwhatyouwanttogetoutof

Twi-er

•  Findnewcustomers?•  Buildbrandawareness?•  DoMarketresearch?

•  Createcommunity?

•  oralloftheabove?

DoyouwanttouseTwi-erto?

Tip#2BuildTargetedFollowers

ToolstoFindFollowers

TipstobuildfollowersPublishHelpful&InteresJngContent

AddcontentabouteventsRe‐Tweetotherpeople’sgreattweetsAddtweetsthatarequesDonsAddtweetsthatarelinkstogreatwebpagesyoufindAddrandomthoughtsAddyourblogpostsBeOriginal,Relevant,SuccinctThinkbeforeyoupost!

Think.Write.Review.Edit.Review.Edit.Think.Post

Tip#3Engagewithyourfollowersto

buildloyalty

MarkeJngfortheeavesdroppersexample

@Twi4erHandleCheckouttheNYCWebgrrlsnetworkingeventonOctober20h4p://bit.ly/12Upix

I’mlookingfornetworkingmeeDngstoa4end.Cananyonerecommendany?

Tip#4Use3rdParty

ApplicaJontomanageyourfollowers&

Tweets

Tip#5MakeyourpostsRe‐

Tweetable(RT)

PowerofRe‐Tweet(RT)@DigitalWoman(2077followers)Reading:PCMag'sTop100WebSitesof2009h4p://bit.ly/GgoF8

@bre-(7087followers)Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)

@chrisabraham(10,396)RT@bre4:Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)

@abajrushi(109)Thisisakillerlist!‐RT@bre4:Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)

@elijau(116)enjoy:)RT@chrisabraham@bre4:Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)

@narulvi1(188)Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)(via@bre4)

19,973

Tip#6UserelevantkeywordsinyourTwi-erposts

Tip#7UseHashtagsinyourTwi-erpoststoreachmorepeoplewhoarenotfollowingyou

HashtagExample

We'regoingtohaveagreatgroupofwomenatthe@nycwebgrrlsnetworkingeventtomorrow.Joinus!h4p://bit.ly/12Upix#event#network#nyc

Tip#7ScheduleTweeJng

Time

BestJmes:9am,noon,3pm,and6pmEST

Dont’s Do’s •  JoinanymoneDzeyour

tweetstypeofservice

•  Tryandpretendyouaresomeoneelse‐justbehonestandopenwithpeople

•  Followpeoplejusttogetthemtofollowyouback

•  Justpromoteallyourownproductsandservices

•  Overtweetuselessandmundanestuff

  ThankothersthathaveRe‐Tweeted(RT)yourmessages

  Betransparent,honest&respeclulofothers

  Replytoothersinpublicifyoufeelotherswouldbeinterested

  Answeranyonethatmessagesyou

  Tryandfollowtargetedpeople

Q&A

NellyYusupovaTwi-er:@DigitalWomanEmail:[email protected]:h4p://www.digitalwoman.com