Twitter marketing strategy 2015 - Basic twitter marketing Tips
Tips for Using Twitter more Effectively
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20-Oct-2014 -
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Transcript of Tips for Using Twitter more Effectively
TipsforusingTwi-er
NellyYusupovaTwi-er:@DigitalWomanEmail:[email protected]:h4p://www.digitalwoman.com
NYEntrepreneursBusinessNetwork(NYEBN)March3,2010
YourFollowers
YourCompany
experJsecredibilitygenerosity
PotenJalClients
YourFollowersareyourpotenJalclientbase…
• Communicatein140charactersorless
• Postsarecalled“Tweets”
• PassoninformaDon,alsoknownas“Re‐Tweet”orRT
• Replytosomeonepubliclyusing“@”symbol
• Replytosomeoneprivately,alsoknownasDirectMessageor(DM)
Twi-erinaNutshell
• Networking• TrackYourBrand• BusinessDevelopment• Stayontopoftrendsinyourindustry• Crowdsourcing• GeSngpublished• CollecDngTesDmonials• A4endingEventsVirtually• MeetPeopleinperson‐“Tweetups”• PromoteSpecials
ExamplesofTwi-erUses
Tip#1Beclearonwhatyouwanttogetoutof
Twi-er
• Findnewcustomers?• Buildbrandawareness?• DoMarketresearch?
• Createcommunity?
• oralloftheabove?
DoyouwanttouseTwi-erto?
Tip#2BuildTargetedFollowers
ToolstoFindFollowers
TipstobuildfollowersPublishHelpful&InteresJngContent
AddcontentabouteventsRe‐Tweetotherpeople’sgreattweetsAddtweetsthatarequesDonsAddtweetsthatarelinkstogreatwebpagesyoufindAddrandomthoughtsAddyourblogpostsBeOriginal,Relevant,SuccinctThinkbeforeyoupost!
Think.Write.Review.Edit.Review.Edit.Think.Post
Tip#3Engagewithyourfollowersto
buildloyalty
MarkeJngfortheeavesdroppersexample
@Twi4erHandleCheckouttheNYCWebgrrlsnetworkingeventonOctober20h4p://bit.ly/12Upix
I’mlookingfornetworkingmeeDngstoa4end.Cananyonerecommendany?
Tip#4Use3rdParty
ApplicaJontomanageyourfollowers&
Tweets
Tip#5MakeyourpostsRe‐
Tweetable(RT)
PowerofRe‐Tweet(RT)@DigitalWoman(2077followers)Reading:PCMag'sTop100WebSitesof2009h4p://bit.ly/GgoF8
@bre-(7087followers)Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)
@chrisabraham(10,396)RT@bre4:Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)
@abajrushi(109)Thisisakillerlist!‐RT@bre4:Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)
@elijau(116)enjoy:)RT@chrisabraham@bre4:Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)
@narulvi1(188)Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)(via@bre4)
19,973
Tip#6UserelevantkeywordsinyourTwi-erposts
Tip#7UseHashtagsinyourTwi-erpoststoreachmorepeoplewhoarenotfollowingyou
HashtagExample
We'regoingtohaveagreatgroupofwomenatthe@nycwebgrrlsnetworkingeventtomorrow.Joinus!h4p://bit.ly/12Upix#event#network#nyc
Tip#7ScheduleTweeJng
Time
BestJmes:9am,noon,3pm,and6pmEST
Dont’s Do’s • JoinanymoneDzeyour
tweetstypeofservice
• Tryandpretendyouaresomeoneelse‐justbehonestandopenwithpeople
• Followpeoplejusttogetthemtofollowyouback
• Justpromoteallyourownproductsandservices
• Overtweetuselessandmundanestuff
ThankothersthathaveRe‐Tweeted(RT)yourmessages
Betransparent,honest&respeclulofothers
Replytoothersinpublicifyoufeelotherswouldbeinterested
Answeranyonethatmessagesyou
Tryandfollowtargetedpeople
Q&A
NellyYusupovaTwi-er:@DigitalWomanEmail:[email protected]:h4p://www.digitalwoman.com