Thin
ka
nd
Go
NFC
Au
gu
st 2017
CONNECTED SCREENSWhite Paper :
usages, performance and adoption
Over the last few years, digital signage and connected objects have grownexponentially to become part of everyone's life.
Recognizing this trend, 4 years ago, T&G created a new patented generation ofscreens compiling both of these technologies to allow any NFC devices to talk topixels. The result was the birth of what we call: connected screens.
Connected screens engage consumers, in a split second, anywhere.
Our first deployment phase started 2 years ago, mainly in France and Asia:finding the right usages, the right places, the right partners was challenging butwe managed to deploy over 300 screens globally and have reached our+300 000 transaction milestone this year!
Ingenico, the global leader in seamless payment, significantly helped us tointroduce payment on screens, opening up exciting new usages. We startseeing connected screens everywhere: in retail (in-store retail,supermarkets/hypermarkets…), including malls (one of the most popularmarkets for connected screens!), in transport, in real estate/corporate, inbank/finance, in betting/gaming, in hospitality, or in telcos - where most ofthe usages include payment or non-payment, such as drive-to-store, click-to-brick, retailtainment, consumer engagement…
Our customers include Carrefour, Leclerc, Intermarché, Casino, Highco,Mediaperformance, Orange, Telecom Italia, Telkomsel, LaPoste, SNCF, FDJ,IGT, Visa, Mastercard, BNP Paribas, Société Générale, Hammerson, Unibail,Rodamco, Redevco, JCDecaux…
The announcement in June 2017 from Mediatransports - French leadingcommunication group in public transportation - of their decision/intention todeploy connected screens in French train stations shows that connectedscreens are indeed becoming today’s reality. Screens will deliver services!
We now feel that 2017 is the right time to step back and build a firstassessment of connected screens usages, performances and adoption byhighlighting key figures collected across different projects.
We hope you will enjoy this short dive into the world of connected screensand screen commerce!
Vincent BergeFounder &CEOThinkandGo NFC
2017 is year 1 of Connected Screens
NFC &
NFC PaymentIoT
Impulse Marketing
Screens are everywhere
We position Think&Go at the heart of 4 growing driving forces
Key figures showing interesting momentum & ROI
1. NFC Payment Trends in France
2. Connected Objects Trends
3. Connected Screens Trends
4. Case Study: ‘Wall of Surprises’
5. Testimonials
NFCPayment Trends in France
Sources: GIE Bank Cards, April 2017 + Ingenico Group
#1
65% of total payment cards
42.6MNFC payment cards in April 17
Consumer adoption
+15% vs April 16 1 in 2
people paidusing NFC in April 17
38% of merchants
544Kmerchants equiped with NFC terminals
Retailer adoption
+37% vs April 16
6 in 10 merchants used NFC payment in April 17
85.8MNFC payments in April17
NFC transactions
€10
+114% vs April 16
average payment
A growing adoption of NFC around the world
Source: Ingenico
increase in contactless
payment in the UK
in 2016
of new cards are
contactless in China
of retailers accept
contactless
payments in Canada
of Australian people
have made a
contactless payment
of adult population owns
a payment card in Brazil
ConnectedObjectTrends
Sources: objetsonnecte.net, lexpansion.lexpress.fr
#2
The exponential growthof connected objects in the world
6.38bn8.38bn
12bn
2016 2017 2018
Connected objects driven by the consumer market
3.9bn5.2bn
2016 2018 2020
7.3bn
2017
12.8bn
Source: l’Express
52% of people use more
than 1 connected object
Connected object usage rate in France
ConnectedScreenTrends
#3
Consumers’ expectations using connected screens
59%would like to grab content
(press, books, music)
53%love this new shopping
experience
45%look for
promotions
25%ready to buy on
screen
Consumer insights from a survey by Attentive Ads (Oct 2016)
+50Kusers
+300K transactions
+300screensaround
the world
+15K payment
transactions
2017 is year 1 of Connected Screens
Top 5: connected objects most used on our screens
#1 #2 #3 #4 #5
TRANSPORTCARDS
PRIVATE /LOYALTYCARDS
PAYMENTCARDS
SMARTPHONES
CONNECTED WATCHES
Most-used marketing offers
OurTop 5
MarketSegments
MALLS
RETAIL
PUBLICPLACES
BANK
TELCOS
Customer Stories
‘Wall of Surprises’
We have run pilot projects in different French malls, where we have deployed our wall of surprises, displaying offers.The following slides present some KPIs.
#4
0
50
100
150
200
250
sept-16 oct-16 nov-16 déc-16 janv-17 févr-17 mars-17 avr-17
Retailers Offers
67 retailers
234 offers
1 mall in Paris: constant growth in retailer adoption
Sept 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17
0
2000
4000
6000
8000
10000
12000
sept-16 oct-16 nov-16 déc-16 janv-17 févr-17 mars-17 avr-17 users transactions on screen
… along with constant growth in consumer adoption
24,400 users
59,800transactions
Sept 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17
100%REACH
Global reach becauseit works with any NFC device
Easy-to-use, from 7 to 77 years old
Reach, attractivity & conversion
Payment card
Transport card
Smart-phone
Connectedobjects
20%SALES
CONVERSIONRATE*
Reach, attractivity & conversion
1 in 5 couponsgrabbed on the wall
becomes
a sale in-store
*100 times higher than web or mobile couponing
21%ATTRACTIVITY
RATE
Reach, attractivity & conversion
1 in 5 peopleinteract with the screen
when walking by
+3000CONSUMERS
ENROLLEDPER MONTH
Consumer Data Acquisition
Consumer enrolmentfacilitated by our screens
CRM data in less than 1 second
Most common usages
80% of transactions are
GIFTS or
COUPONS
Retailer ROI
Between Sept 16 and May 17
over
7,800interactions converted into
sales
Retailer ROI
€1.7
Retailers measure an average
Client Acquisition Costof
Breakdown by performance
0
500
1000
1500
2000
2500
3000
3500
Attractivity
Conversion Rate
Up to 94% conversion rate35% on average
13%
25%
14%
35%
Gift/Free experience
Coupons Games Votes
“Generates traffic and up-sales,
Sales Conversion rate = 40%Client Acquisition Cost = €1.5”
“Modern, dynamic, generates traffic …
Sales Conversion rate = 35%Client Acquisition Cost = €1.8”
Retailers talk about ROI
Consumer/ RetailerTestimonials
#5
Overall retailer satisfaction
80% satisfaction
rate
8 in 10 retailers are
satisfied or very satisfied with the performance
From the retailers’ perspective
It brings me an additional shopper stream.They come for the promotion and buy other products as well.It was additional revenue for this month.
Watch all testimonials at https://vimeo.com/131785184
Store mgr, Yves Rocher
Interactive
SimpleGREAT
Like
a game
EVEN A CHILD CAN USE IT
Very interesting
From the consumers’ perspective
Shoppers come initially out of curiosity, and then come back again& again!
The wall incites people to discovernew brands and offers that theywouldn’t be aware of otherwise.
From the retail consultant’s perspective
• Connected objects and NFC are growing rapidly: cards, transport cards, payment cards, hotel keys, company badges, … and phones! (Apple announced NFC, June 2017)
• Screens are growing, and need to engage.
• Connected screens engage 100% of consumers, allowing amazing performances and ROI: retailers measure an average client acquisition cost of €1.7!
• Connected screen momentum is growing in the following markets: malls, retail, transport, corporates, gaming/betting, telcos, and digital signage - distributing more and more services to consumers.
Key Summary Points
WE WOULD LOVE TO HEAR FROM YOU [email protected]
Top Related