APRA: Everyone's a Media Company
-
Upload
phil-morle -
Category
Business
-
view
676 -
download
3
description
Transcript of APRA: Everyone's a Media Company
Everyone is a Media Company
Phil Morle
5 Forces
Force [1]
Media is almost free to distribute once created. Users know it.
Force [2]
New content can be swarmed to millions of people, anywhere in the world, in minutes. Users know it.
Force [3]
Perfect copies can be made by anyone. Users know it.
Force [4]
Everyone and everything will be connected and the cost will be ‘invisible’.
Force [5]
The web is increasingly distributed across devices and URLs. Destination sites descending. User URNs ascending.
Users
At once: Creator Consumer Distributor Marketer Service Provider
Today’s Ecosystem
Awesome: Fast transfers Increasingly immediate/real time Collaborative Bottom Up Effortless word-of-mouth (powerful) Easy to pay Easy to monitor Any device
Ecosystem
Frustrating Hard to get attention (for anyone
though... So could be a benefit) Hard to stop the flow
Today’s Ecosystem
So: Easy to account for activity Easy to make money Easy ways to get buyers to help with
promotion and distribution No storage costs More content
Ideas & Provocations
Idea [1]
Selling music through Google? Made $5.19 billion Q1 this year Largest search category =
entertainment? Ad-sense for music?
Ideas [2]
Rights: the unsolved problem Opportunity to take a pro-consumer
position that supports a monopoly If everyone is a media company, they
have the same problem as artists Dataportability
Ideas [3]
“APRA Labs” Micro-format and API for buying music Recording a transaction CC Interface API to bring clarity
End
Phil Morle Web: www.pollenizer.com Blog: philmorle.com
[email protected] Twitter: philmorle Skype: pmorle