#INBOUND14(source: Conference Executive Board: Marketing Leadership Council Research, Sales Leadership Council Research)
57%of a prospect’s buying decision is complete before that prospect’s first contact with a supplier.
1 Why Nurture Your Leads?
2 The Recipe for Success.
3 Contextual Marketing | Lead Nurturing 2.0
4 The Tools of the Trade.
5 Getting Started.
#INBOUND14
14%of Marketers say they were strongly capable of creating a single view of the customer.-eMarketer
single customer viewAn aggregated, consistent and holistic
representation of the data known by a company about its customers.
#INBOUND14
14%of Marketers say they were strongly capable of creating a single view of the customer.-eMarketer
THE BUYER’S JOURNEYThe active research process a potential buyer goes through leading up to a purchase.
Map content to the Buyer’s Journey
Tailor all content, existing and future, to each relevant stage of the Buyer’s Journey.
Modern technology and the behavior of the modern buyer has grown the complexity of nurturing
leads through the sales funnel.
#INBOUND14
Contextual Marketing:The practice of personalizing
your business to your Persona based on who they are, what they want, what they need or
what they do.
(source: DemandGen)
Leads nurtured with targeted content produce an increase in sales opportunities of more than 20%.
To provide context by device make sure all of your content works on all devices, operating systems & browsers seamlessly.
#INBOUND14
71%of consumers reported being more likely to make a purchase if an email was tailored to their likes and preferences.-Marketing Charts
#INBOUND14
65%of US internet users need to read 4+ online reviews before trusting a business.-eMarketer
82% of customers are
more likely to trust a company whose CEO and
leadership team are active on social media
Make your social media accounts the most interesting accounts to follow in your industry.
Inbound Social Media Philosophy
#INBOUND14
71%of eCommerce prospects are more likely to purchase a product if referred through social media.- HubSpot
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