What is it?
Launched by Google in 2012, The Knowledge Graph provides searchers with structured and detailed information about a topic in addition to just a list of standard search results
Why does it matter?
Google, as part of its 15 year anniversary, announced that on 2nd Oct The knowledge graph would be key part of a new algorithmic update, called Hummingbird
“We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want” Amit Singhal ,Google May 2012
The benefits to searchers
1) Improves relevancy for an ambiguous search query
Example; Search on Taj Mahal
How it works
• Google attempts to understand the meaning behind the query • Using historical data and facts pulled from harvested data, Schema,
Wikipedia and Freebase Google delivers a broader in-depth supplementary results with facts