Google’s Knowledge Graph

What it mean for Financial Brands and future SEO strategy

By David Reilly

What is it?

Launched by Google in 2012, The Knowledge Graph provides searchers with structured and detailed information about a topic in addition to just a list of standard search results

Example: Tim Berners Lee

Why does it matter?

Google, as part of its 15 year anniversary, announced that on 2nd Oct The knowledge graph would be key part of a new algorithmic update, called Hummingbird

“We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want” Amit Singhal ,Google May 2012

The benefits to searchers

1) Improves relevancy for an ambiguous search query

Example; Search on Taj Mahal

2) Provides a greater breadth of information around a search

Example; Search for Marie Curie

3) Enables a greater depth of related information delivered around a query

Example:

How it works

• Google attempts to understand the meaning behind the query • Using historical data and facts pulled from harvested data, Schema,

Wikipedia and Freebase Google delivers a broader in-depth supplementary results with facts

Thank youAny Questions?

David ReillyManaging Director

david@letslearndigital.com07989 985922