THE WEBBEYOND RECTANGLESMichelle Berryman, Director of Experience DesignZach Pousman, Director of Strategy

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THE WEB TODAY IS NEARLY ALWAYS ON A RECTANGLE.

OFTEN, A HANDHELD RECTANGLE. #webafternoon ©2013 THINK (@thinkinc)

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TODAY’S LIVING ROOM IS FULL OF RECTANGLES TOO.

THE WEB BEYOND RECTANGLES GOES BY MANY NAMES.

AMBIENT COMPUTING

AMBIENT INTELLIGENCE

UBIQUITOUS COMPUTING (UBICOMP)

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2005 2007 2009 2011 2013

CONNECTED COMPUTING

INTERNET OF THINGS

GOOGLE TRENDS DATA

BY 20204 BILLION PEOPLE & 40+ BILLION DEVICES WILL BE CONNECTED TO THE INTERNET.

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IMAGE CREDIT: INTEL (2012 DATA)

BEYOND BEING EVERYWHERE, THE NEW WEB IS PERSONALIZED & DENSE WITH SIGNALS

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IMAGE CREDIT: INFO.NLHTTP://WWW.SLIDESHARE.NET/ISKANDER/IOT-AS-DESIGN-MATERIAL-IOTEVENT

SO MUCH OF HCI RESEARCH HAS BEEN INFLUENCED BY UBICOMP THAT THEY ARE NOW LOOKING FOR A NEW IDENTITY...

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1991 2012

IMAGE CREDIT: ACM / GREGORY ABOWDHTTP://UBICOMP.CC.GATECH.EDU/PAPERS/WHATSNEXT-UBICOMP2012.PDF

” - AMARA’S LAW

WE TEND TO OVERESTIMATE THE EFFECT OF A TECHNOLOGY IN THE SHORT RUN AND UNDERESTIMATE THE EFFECT IN THE LONG RUN.

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“

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LOTS AND LOTS OF EXAMPLESIMAGE CREDITS: POSTSCAPES.COM

NEW DESIGN SPACES

HUMAN DESIRES (STILL) TRUMP TECHNOLOGY

REMOTE CONTROL & WINDOW ON THE WORLD

DASHBOARDS

ORCHESTRATE EXPERIENCES, WITHOUT FULL CONTROL

NEW WORK PRACTICES

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WEB SITES AND APPS TODAY ARE ABOUT FOCUS, NOT AMBIENCE AND AUTOMATION.

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IMAGE CREDIT: WENDY JU ET ALHTTP://DL.ACM.ORG/AUTHORIZE?962461

implicit interaction

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WEB SITES AND APPS TODAY ARE ABOUT FOCUS, NOT AMBIENCE AND AUTOMATION.

explicit interaction

IMAGE CREDIT: WENDY JU ET ALHTTP://DL.ACM.ORG/AUTHORIZE?962461

THE TECHNOLOGY WILL COME. BUT HUMAN DESIRES, NEEDS, CULTURES AND TRENDS WILL

CONTROL THE EVOLUTION.

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PROJECT CREDIT: ERIK DE NIJSHTTP://WWW.WIRED.COM/BEYOND_THE_BEYOND/2008/06/ERIK-DE-NIJS-YO/

DESIGN FOR THE ‘REMOTE CONTROL’ VIEW OF MOBILE COMPUTING

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NEST LOCKITRON ZIPCAR

THINK ‘WINDOWS’ NOT JUST REMOTE CONTROL. PASSIVE DATA COLLECTION AND IMPLICIT INTERACTION.

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WAZE MOVES FLOCK

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USE THE ECOSYSTEM, DON’T FIGHT IT. ORCHESTRATE INTERACTIONS, SINCE YOU WON’T BE ABLE TO DESIGN EVERY MOMENT.

PROJECT CREDIT: TOM KLINKOWSTEINHTTP://WWW.MEDIAA.COM/INDEX.PHP?OPTION=PROJECT&ID=26

CLARITY IS HARD TO MAINTAIN AS THE SOUP OF DEVICES, PLATFORMS, SERVICES AND APIS INTERACT.

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PHOTO CREDIT: UX MAGAZINE / AVI ITZKOVITCHHTTP://UXMAG.COM/ARTICLES/THE-INTERNET-OF-THINGS-AND-THE-MYTHICAL-SMART-FRIDGE

Consolidated but flexible views

Splintered experiences

trying to work through that dashboards opportunity / design space.

VOLUMES OF DATA MEANS VISUALIZATION.

DESIGN THE RIGHT LAYERS OF ABSTRACTIONS TO AVOID ‘DASHBOARD OVERLOAD.’

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AGENCIES AND COMPANIES NEED TO ORGANIZE TO BRING TECHNOLOGY ‘UP’ IN THE PROCESS. NOT JUST IMPLEMENTERS!

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Conclusions DESIGNERS CAN’T CONTROL EVERYTHING. EMBRACE THE SOUP!

DESIGN-THINKING CAN HELP FIND NEW UTILITY... AND EVEN NEW BUSINESSES

THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT.

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THANK YOUMichelle Berryman, Director of Experience Design@micberryman

Zach Pousman, Director of Strategy@thinky

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