The Web Beyond Rectangles (Ubicomp & The Internet of Things)
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THE WEB BEYOND RECTANGLES Michelle Berryman, Director of Experience Design Zach Pousman, Director of Strategy #webafternoon ©2013 THINK (@thinkinc)
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18-Oct-2014 -
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Presented at WebAfternoon Atlanta 2013 (October 4th), Zach Pousman and Michelle Berryman, THINK's directors of Strategy and UX respectively, present an overview of the web beyond rectangles. The web isn't just a place you go anymore and it won't be relegated to rectangular screens for much longer. So you need to think differently about the web applications, websites, and digital marketing that you're going to do.
Transcript of The Web Beyond Rectangles (Ubicomp & The Internet of Things)
THE WEBBEYOND RECTANGLESMichelle Berryman, Director of Experience DesignZach Pousman, Director of Strategy
#webafternoon ©2013 THINK (@thinkinc)
THE WEB TODAY IS NEARLY ALWAYS ON A RECTANGLE.
OFTEN, A HANDHELD RECTANGLE. #webafternoon ©2013 THINK (@thinkinc)
#webafternoon ©2013 THINK (@thinkinc)
TODAY’S LIVING ROOM IS FULL OF RECTANGLES TOO.
THE WEB BEYOND RECTANGLES GOES BY MANY NAMES.
AMBIENT COMPUTING
AMBIENT INTELLIGENCE
UBIQUITOUS COMPUTING (UBICOMP)
#webafternoon ©2013 THINK (@thinkinc)
2005 2007 2009 2011 2013
CONNECTED COMPUTING
INTERNET OF THINGS
GOOGLE TRENDS DATA
BY 20204 BILLION PEOPLE & 40+ BILLION DEVICES WILL BE CONNECTED TO THE INTERNET.
#webafternoon ©2013 THINK (@thinkinc)
IMAGE CREDIT: INTEL (2012 DATA)
BEYOND BEING EVERYWHERE, THE NEW WEB IS PERSONALIZED & DENSE WITH SIGNALS
#webafternoon ©2013 THINK (@thinkinc)
IMAGE CREDIT: INFO.NLHTTP://WWW.SLIDESHARE.NET/ISKANDER/IOT-AS-DESIGN-MATERIAL-IOTEVENT
SO MUCH OF HCI RESEARCH HAS BEEN INFLUENCED BY UBICOMP THAT THEY ARE NOW LOOKING FOR A NEW IDENTITY...
#webafternoon ©2013 THINK (@thinkinc)
1991 2012
IMAGE CREDIT: ACM / GREGORY ABOWDHTTP://UBICOMP.CC.GATECH.EDU/PAPERS/WHATSNEXT-UBICOMP2012.PDF
” - AMARA’S LAW
WE TEND TO OVERESTIMATE THE EFFECT OF A TECHNOLOGY IN THE SHORT RUN AND UNDERESTIMATE THE EFFECT IN THE LONG RUN.
#webafternoon ©2013 THINK (@thinkinc)
“
#webafternoon ©2013 THINK (@thinkinc)
LOTS AND LOTS OF EXAMPLESIMAGE CREDITS: POSTSCAPES.COM
NEW DESIGN SPACES
HUMAN DESIRES (STILL) TRUMP TECHNOLOGY
REMOTE CONTROL & WINDOW ON THE WORLD
DASHBOARDS
ORCHESTRATE EXPERIENCES, WITHOUT FULL CONTROL
NEW WORK PRACTICES
#webafternoon ©2013 THINK (@thinkinc)
WEB SITES AND APPS TODAY ARE ABOUT FOCUS, NOT AMBIENCE AND AUTOMATION.
#webafternoon ©2013 THINK (@thinkinc)
IMAGE CREDIT: WENDY JU ET ALHTTP://DL.ACM.ORG/AUTHORIZE?962461
implicit interaction
#webafternoon ©2013 THINK (@thinkinc)
WEB SITES AND APPS TODAY ARE ABOUT FOCUS, NOT AMBIENCE AND AUTOMATION.
explicit interaction
IMAGE CREDIT: WENDY JU ET ALHTTP://DL.ACM.ORG/AUTHORIZE?962461
THE TECHNOLOGY WILL COME. BUT HUMAN DESIRES, NEEDS, CULTURES AND TRENDS WILL
CONTROL THE EVOLUTION.
#webafternoon ©2013 THINK (@thinkinc)
PROJECT CREDIT: ERIK DE NIJSHTTP://WWW.WIRED.COM/BEYOND_THE_BEYOND/2008/06/ERIK-DE-NIJS-YO/
DESIGN FOR THE ‘REMOTE CONTROL’ VIEW OF MOBILE COMPUTING
#webafternoon ©2013 THINK (@thinkinc)
NEST LOCKITRON ZIPCAR
THINK ‘WINDOWS’ NOT JUST REMOTE CONTROL. PASSIVE DATA COLLECTION AND IMPLICIT INTERACTION.
#webafternoon ©2013 THINK (@thinkinc)
WAZE MOVES FLOCK
#webafternoon ©2013 THINK (@thinkinc)
USE THE ECOSYSTEM, DON’T FIGHT IT. ORCHESTRATE INTERACTIONS, SINCE YOU WON’T BE ABLE TO DESIGN EVERY MOMENT.
PROJECT CREDIT: TOM KLINKOWSTEINHTTP://WWW.MEDIAA.COM/INDEX.PHP?OPTION=PROJECT&ID=26
CLARITY IS HARD TO MAINTAIN AS THE SOUP OF DEVICES, PLATFORMS, SERVICES AND APIS INTERACT.
#webafternoon ©2013 THINK (@thinkinc)
PHOTO CREDIT: UX MAGAZINE / AVI ITZKOVITCHHTTP://UXMAG.COM/ARTICLES/THE-INTERNET-OF-THINGS-AND-THE-MYTHICAL-SMART-FRIDGE
Consolidated but flexible views
Splintered experiences
trying to work through that dashboards opportunity / design space.
VOLUMES OF DATA MEANS VISUALIZATION.
DESIGN THE RIGHT LAYERS OF ABSTRACTIONS TO AVOID ‘DASHBOARD OVERLOAD.’
#webafternoon ©2013 THINK (@thinkinc)
AGENCIES AND COMPANIES NEED TO ORGANIZE TO BRING TECHNOLOGY ‘UP’ IN THE PROCESS. NOT JUST IMPLEMENTERS!
#webafternoon ©2013 THINK (@thinkinc)
Conclusions DESIGNERS CAN’T CONTROL EVERYTHING. EMBRACE THE SOUP!
DESIGN-THINKING CAN HELP FIND NEW UTILITY... AND EVEN NEW BUSINESSES
THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT.
#webafternoon ©2013 THINK (@thinkinc)
THANK YOUMichelle Berryman, Director of Experience Design@micberryman
Zach Pousman, Director of Strategy@thinky
#webafternoon ©2013 THINK (@thinkinc)
