2
THE DIRTY LITTLE SECRET
UX REVOLUTION
HOW TO EXPLOIT THE REVOLUTION
FACTS AND FIGURES FROM OUR MOBILE
REPORT
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LIFE IS UX
Life is UX
INTERFACE = SALES PERSON
UX IS THE NEW BRAND
You spend 8 hours a day on a
screen!
In a physical shop, you have a
sales person.
In a digital shop, you do not.
UX is the new salesperson!
UX is the criteria of the definition
of a brand. Interface is the new
relationship between a brand
and customers
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‘Mobile is the new normal’
Product > Experience
Acquisition > Conversion
Web > Mobile
On mobile, conversion is
important. But……UX is essential
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Most ecommerce teams still
don’t understand how their
online customers behave
or why they buy or leave.
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Understanding the why is crucial
DESCRIPTION:
WHAT ?
EXPLANATION:
WHY ?
ACTIONS:
THEN ?
E-merchandising RoadmapsTesting
Customisation
E-COMMERCE PLATFORMS
Traffic
Analytics
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• Capture every user interaction
• Empower entire teams
• 100% retrospective data
Define and analyse any
behaviour retrospectively
1. Retrospectively analyse any user behaviour
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…how do users
behave when they
bounce from my
mobile product
page
Empower teams to instantly understand journeys
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New generation of 20 actionable KPI’s
3 – New UX KPI’s
Data & KPIs to understand customer behaviour
Scroll rate
Hesitation Time
Revenue per zone Click Error
Time spend by area
Attractiveness
Add to cart hover rate
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Measure the revenue & ROI generated by each area of your website
4 – What’s the ROI of your mobile site?
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Measure the revenue & ROI generated by each area of your website
4 – What’s the ROI of your mobile site?
23
Measure the revenue & ROI generated by each area of your website
4 – What’s the ROI of your mobile site?
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Sessions on mobile
phones are
1.5 timesshorter
than on other devices
(37% of sessions on
mobile last less than a
minute)
35
It takes just 39 seconds
for a mobile user to
decide to leave a page
22% less
than on a desktop or
tablet.
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IGNORE UX AT YOUR PERIL
EMPOWER YOUR TEAMS TO UNDERSTAND THE
‘WHY’
LOOK AFTER YOUR GOLDFISH
PICK UP A COPY OF OUR MOBILE REPORT
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