THE UX REVOLUTION - shopdirect.com · Analytics. 11 Five steps to understanding the why ‘The new...
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1 www.contentsquare.com THE UX REVOLUTION The m - commerce industry’s dirty little secret
Transcript of THE UX REVOLUTION - shopdirect.com · Analytics. 11 Five steps to understanding the why ‘The new...
1www.contentsquare.com
THE UX REVOLUTIONThe m-commerce industry’s dirty little secret
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THE DIRTY LITTLE SECRET
UX REVOLUTION
HOW TO EXPLOIT THE REVOLUTION
FACTS AND FIGURES FROM OUR MOBILE
REPORT
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LIFE IS UX
Life is UX
INTERFACE = SALES PERSON
UX IS THE NEW BRAND
You spend 8 hours a day on a
screen!
In a physical shop, you have a
sales person.
In a digital shop, you do not.
UX is the new salesperson!
UX is the criteria of the definition
of a brand. Interface is the new
relationship between a brand
and customers
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‘Mobile is the new normal’
Product > Experience
Acquisition > Conversion
Web > Mobile
On mobile, conversion is
important. But……UX is essential
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Most ecommerce teams still
don’t understand how their
online customers behave
or why they buy or leave.
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“Why did conversion rise or
fall over a specific period of
time?”
- Every CMO, every week!
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Brands are wasting
huge amounts of time
and money by not
empowering their
teams
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The UX revolution
e-commerce teams need help
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Traditional analytics are not enough
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Understanding the why is crucial
DESCRIPTION:
WHAT ?
EXPLANATION:
WHY ?
ACTIONS:
THEN ?
E-merchandising RoadmapsTesting
Customisation
E-COMMERCE PLATFORMS
Traffic
Analytics
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Five steps to understanding the why
‘The new breed of UX analytics’
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• Capture every user interaction
• Empower entire teams
• 100% retrospective data
Define and analyse any
behaviour retrospectively
1. Retrospectively analyse any user behaviour
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Power to the people
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These are my
golden journeys
2 – Empower teams to instantly understand journeys
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These are my
broken journeys
Empower teams to instantly understand journeys
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…how do users
behave when they
bounce from my
mobile product
page
Empower teams to instantly understand journeys
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99 % of behaviour happens before the click
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New generation of 20 actionable KPI’s
3 – New UX KPI’s
Data & KPIs to understand customer behaviour
Scroll rate
Hesitation Time
Revenue per zone Click Error
Time spend by area
Attractiveness
Add to cart hover rate
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4 – What’s the ROI
of your mobile
site?
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Measure the revenue & ROI generated by each area of your website
4 – What’s the ROI of your mobile site?
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Measure the revenue & ROI generated by each area of your website
4 – What’s the ROI of your mobile site?
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Measure the revenue & ROI generated by each area of your website
4 – What’s the ROI of your mobile site?
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5 – Artificial Intelligence
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5 – Say hello to ARTI
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Mobile User Experience: The road to maturity
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Humans are like
goldfish on mobile:
Humans
are like
goldfish
on mobile
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Mobile users are:
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Sessions on mobile
phones are
1.5 timesshorter
than on other devices
(37% of sessions on
mobile last less than a
minute)
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Humans are like
goldfish on mobile:
Humans
are like
goldfish
on mobile
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There is a
50% chance
that mobile users will
abandon a site after the
5th second
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A mobile internet user is
4 times less likely
to log in to their
customer account
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Mobile users take
21% less time
to interact with the first
page
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The exit rate of mobile
users is
25% higher
on the second page
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It takes just 39 seconds
for a mobile user to
decide to leave a page
22% less
than on a desktop or
tablet.
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IGNORE UX AT YOUR PERIL
EMPOWER YOUR TEAMS TO UNDERSTAND THE
‘WHY’
LOOK AFTER YOUR GOLDFISH
PICK UP A COPY OF OUR MOBILE REPORT
