The Shopify EconomyGA London - June 2015
shopify.com/grow
Time to Specialise in Ecommerce
Face
book
Pag
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qaur
espa
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In H
ouse
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ital T
eam
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Evening/weekenders, freelancers, partnerships,
agencies
Mid - Late 2000’s
Face
book
Pag
e, S
qaur
espa
ce
In H
ouse
Dig
ital T
eam
s
Even
ing/
week
ende
rs,
free
lanc
ers,
part
ners
hips
, ag
enci
es
Today
Projects & Upsells
Store setup, Customisation, Design & Build , Theme Store, “App Store” sales, 20% revenue share for every new store, branding, shipping labels, packing slips, email notifications, app recommendations, mailing list setup and management, pop-up shops, product photography, A/B testing and more…
What is Shopify?
Theme based hosted ecommerce platform
used by 165,000+ stores in over 150
countries
Platform?
2014 GMV $3,700,000,000
2014 $4.7 million paid to app developers
$4.2 million paid to theme developers 41,000 connections made between
merchants and Shopify Experts
Example Stores
A Book Apart
Five Simple Steps
Greats Brand
Pure Fix Cycles
Smashing Magazine
For Merchants
Sell everywhere Order management
Unlimited SKUs Customer management
Discount engine Reporting tools
Shipping and fulfilment Gift cards
Shopify Payments & 70+ payment gateways 24/7 support
100+ themes in Shopify Theme Store 1000+ 3rd party apps
$29, $79, $179/month + transaction fees
( £19 / £53 / £121 )
New: Channels
Online Point of Sale Buy Button
Point of Sale (POS)
New: Buy Buttons
New: Buyable Pins
Responsive Checkout
For Designers
Flexible theme based system Sass support
Custom templates Unlimited development stores
Mac theme sync tool / Ruby Gem Deploy from Git Repos (via Beanstalk)
Timber framework All assets pushed to CDN
Partner & Expert programmes & Forums 24/7 Partner Support
Themes
HTML CSS
JavaScript Liquid
and…
£0 to design & develop on the Shopify platform
assetsconfiglayout -- theme.liquidsnippetstemplates -- 404.liquid -- article.liquid -- blog.liquid -- cart.liquid -- collection.liquid -- gift_card.liquid -- index.liquid -- list-collections.liquid -- page.liquid -- password.liquid -- product.liquid -- search.liquid
Liquid
Liquid is the link between a stores
data and it’s templates
shop.name product.handle product.images
Output
{{ product.title }}
{{ product.description }}
{{ product.handle }}
Logic
{% if product.available %} Show Add to cart button here {% else %} Display message! {% endif %}
The Shopify Partner Program
shopify.com/partners
shopify.com/grow
Thank You
[email protected] shopify.com/partners @shopifypartners
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