THE SCROLL: HAMILTON’S SOCIAL
MEDIA STRATEGY/PLATFOR
M
“A problem well stated is a problem half solved” - Charles F. Kettering
#1- Grow the student share of voice
#2 – Give brand ownership to the community
#3 – Increase visibility in social media
HOW?
#GetScrolled
#HamiltonASB
#Hamilton13
#CampHammy
FACING OUR FEARS
NEGATIVE COMMENTS
‘COLORFUL’ LANGUAGE
QUESTIONABLE CONTENT
UNCOMFORTABLE SUBJECTS
CONTENT RULES
• Context and Conversation
• Personal Attacks
• Threats to Safety
• Untrue
CONTENT CAMPAIGNS
#HCDEBATE
#HAMILTONASB
#HAMILTON17
#CAMPHAMMY
FEEDBACK
THE FUTURE
INTEGRATION
THANK YOU!
Jessica Krywosa
Director of Social Media
Hamilton College
@jesskry
Top Related