The Scroll: Hamilton's Social Media Strategy/Platform
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THE SCROLL: HAMILTON’S SOCIAL MEDIA STRATEGY/PLATFORM
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Creating a true strategy for social media can be a very trying effort. Besides choosing the most appropriate channels for your audience, you also have to create content, choose a voice and maintain conversation and engagement at a pretty high level. You also need to decide how loud your audience's voice is in comparison to your own. At Hamilton College, our strategy has turned this idea on its head: what if the audience was the primary content creator and voice? How do we then 'feed the beast' and highlight the great content coming from our campus, our alumni and our communities? Enter 'The Scroll' - Hamilton's home grown moderated social media mash-up. Find out the strategy behind this endeavor, how content is being curated, cultivated and maintained, and how research, buy-in and education lead to its creation.
Transcript of The Scroll: Hamilton's Social Media Strategy/Platform
THE SCROLL: HAMILTON’S SOCIAL
MEDIA STRATEGY/PLATFOR
M
“A problem well stated is a problem half solved” - Charles F. Kettering
#1- Grow the student share of voice
#2 – Give brand ownership to the community
#3 – Increase visibility in social media
HOW?
#GetScrolled
#HamiltonASB
#Hamilton13
#CampHammy
FACING OUR FEARS
NEGATIVE COMMENTS
‘COLORFUL’ LANGUAGE
QUESTIONABLE CONTENT
UNCOMFORTABLE SUBJECTS
CONTENT RULES
• Context and Conversation
• Personal Attacks
• Threats to Safety
• Untrue
CONTENT CAMPAIGNS
#HCDEBATE
#HAMILTONASB
#HAMILTON17
#CAMPHAMMY
FEEDBACK
THE FUTURE
INTEGRATION
THANK YOU!
Jessica Krywosa
Director of Social Media
Hamilton College
@jesskry
