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The New SEO of Content
Lisa GerberBig Leap Creative@lisagerber
Friday, June 21, 13
@lisagerber#demand13 @lisagerber#demandsuccess @lisagerber
Jackson
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
@lisagerber#demand13 @lisagerber
What did we learn?
Friday, June 21, 13
@lisagerber#demand13 @lisagerber
1. real people with real problems
Friday, June 21, 13
@lisagerber#demand13 @lisagerber
2. Google is getting smarter
Friday, June 21, 13
@lisagerber#demand13 @lisagerber
3. Good SEO
Friday, June 21, 13
@lisagerber#demand13 @lisagerber
Content: owned, earned
OptimizationSocial
The New SEO of Content
The Future of Search :: Semantic Search
Friday, June 21, 13
@lisagerber#demand13 @lisagerber
marketing
Friday, June 21, 13
#demandsuccess#demand13 @lisagerber
Today’s agenda
1. Awesome content
2. Optimize it to get found
3. Get social
Friday, June 21, 13
@lisagerber#demand13 @lisagerberCompelling content?!?!
Friday, June 21, 13
#demandsuccess#demand13 @lisagerber
1. Share or solve; don’t shill
Content Marketing Rules, Ann Handley and C.C.Chapman
Friday, June 21, 13
@lisagerber#demand13 @lisagerberBe real
Friday, June 21, 13
#demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______
5. Customer testimonials - success stories
6. Do an industry survey and share your findings
Friday, June 21, 13
@lisagerber#demand13 @lisagerberSolve problems
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
#demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______
5. Customer testimonials - success stories
6. Do an industry survey and share your findings
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
#demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Hyperbole and Lists : Tips, Top 10 lists, X Steps to the Best ______
5. Customer testimonials - success stories
6. Do an industry survey and share your findings
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
#demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Customer testimonials - success stories
5. Do an industry survey and share your findings
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
#demandsuccess#demand13 @lisagerber
Be relevant: Five Content Ideas To Generate Leads
1. What are your prospects’ challenges?
2. Biggest objections or concerns about your product/service
3. Price
4. Customer testimonials - success stories
5. Do an industry survey and share your findings
Friday, June 21, 13
@lisagerber#demand13 @lisagerberFriday, June 21, 13
@lisagerber#demand13 @lisagerber
optimize your content
Friday, June 21, 13
@lisagerber#demand13 @lisagerberKeywords
Friday, June 21, 13
@lisagerber#demand13 @lisagerberGoogle Keyword Tool
Friday, June 21, 13
@lisagerber#demand13 @lisagerber
On-page SEO
Friday, June 21, 13
@lisagerber#demand13 @lisagerberMeta tags
Description
Title
URL
Friday, June 21, 13
@lisagerber#demand13 @lisagerber
Alt text
Friday, June 21, 13
@lisagerber#demand13 @lisagerber
Heading (H1 or H2 tag)
Friday, June 21, 13
@lisagerber#demand13 @lisagerberhelp the bots help you moz.com
Friday, June 21, 13
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off-page :: media and blogger outreach
Friday, June 21, 13
@lisagerber#demand13 @lisagerberBacklinks for SEO
Friday, June 21, 13
@lisagerber#demand13 @lisagerber
Guest blogging and by-lined articles
Friday, June 21, 13
@lisagerber#demand13 @lisagerberanchor text link
Friday, June 21, 13
@lisagerber#demand13 @lisagerber
http://blog.kissmetrics.com/google-authorship/
google authorship
Friday, June 21, 13
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social search
Friday, June 21, 13
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According to Nielsen Research 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising.
Friday, June 21, 13
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1. build community
Friday, June 21, 13
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2. claim local pages
Friday, June 21, 13
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3. get reviews
Friday, June 21, 13
@lisagerber#demand13 @lisagerberHow you’ll measure it
Friday, June 21, 13
#demandsuccess#demand13 @lisagerber
Resources
• Andy Crestodina
• Sean McGinnis
• The Sales Lion
• Moz.com
• Opensiteexplorer.org
Friday, June 21, 13
#demand13 @lisagerber
Thank You
Lisa GerberBig Leap Creative Integrated Communications•www.bigleapcreative.com/blog•[email protected]•@lisagerber•Slideshare: www.slideshare.com/lisagerber
Friday, June 21, 13
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