1. 1. Strategize like a multi-milliondollar company By: Roman Sukharenko Bring Traffic To Your Content
2. 2. Lived theagencylifein NY andMalaysia 6+yearsexperience in SEO LocalGeo targetedbusinesses BigPharma LargeCorpin US LargeCorpin Asia Beliefs: SEOis aspeculationgame WorryaboutPandasandPenguins ifyouareGrey Hat Youdontneed aHead ofSEO TEST,TEST,TEST!! WhoThe HellIs This Guy? Know-it-all 2
3. 3. Researching The Post
4. 4. Paid Tools TrafficAnalysis Moz Traffic Travis KeywordPlanner http://moz.com/blog/untapped-keyword-sources Source Keyword Research Get Creative 4 Old School KeywordPlanner GoogleAnalytics New Age GoogleAuto Complete Wikipedia MetaGlossary Amazon Competition Googlerelatedsearches Research PositiveTactics Negative Tactics They must be in the same ad group relevant to your websites keyword list
5. 5. 5 Competitive Research
6. 6. 6 Plugin 4 topics in google trends Plugin 4 topics in google Search Copy top 10 results from google and google trends into excel sheet Competitive Research 80 possible tactics: Outreach Analysis Partnership
7. 7. 7 Keyword Map http://www.shivarweb.com/3136/how-to-use-keywords-on-your-website/ Source
8. 8. Skyscraper Method Case Study
9. 9. 9 Step 1: Find link-worthy content Find Proven Linkable Assets Site Explorer, Topsy and Google Search Step 2: Make something even better Infographic and visuals More/better content Step 3: Reach out to the right people Implement The Skyscraper Method http://backlinko.com/skyscraper-technique Source
10. 10. 1 0 E-mailTemplate Example http://backlinko.com/skyscraper-technique Source
11. 11. 1 1
12. 12. ConstructingThe Post
13. 13. Write Post Writepostbasedonidea Use2keywords/keyphrasesmax perpost Freestylebasedoncontentvalue Structure Write8-10 posts Min2,000 wordstoreachtopofGoogle 2-4% Keyworddensity ProperKeywordplacement . Format Creatinghyperlinkweb Images andvideos Metatags andKeywordPlacement CrossReference CrossReferencestructureandformatwith tools,articlesandexperts Steps To WritingThe Post 1 3
14. 14. GettingTraffic It wont come by itself you know! 1 4 Outreach using the skyscraper method Link Building through competitor research Build relevant relationships Get influencers to write about you Social Media Post more than once
15. 15. Research Take your time on your foundation Creation Make sure to use proper SEO tactics Outreach Dont just build links, build relationships Re-Cap 1 5
16. 16. Thank You Consultations - https://clarity.fm/romansukharenko LinkedIn- https://www.linkedin.com/in/romansukharenko E-mail- roman.sukharenko@gmail.com