The New Collaboration
Experience
Steve Slattery
VP & GM – Collaboration Infrastructure Technology Group
May 2012
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Harvard Business Review
bring people together
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Productive and accessible mobile workers
Effective virtual teams
Interactive and engaged employees
Productivity
Satisfied and loyal customers
New and innovative IT models
Growth
Strategically aligned organization
Flexible and innovative working options
Innovation
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“65% of companies are deploying at least one
enterprise social software tool.”
“20% of professional PCs will be managed
under a hosted virtual desktop model by
2013.”
“By 2013, over 90% of network
data traffic will be video.”
“People spend more time on Facebook than
any other website.”
“Android is the #1 OS for mobile platforms with
more than 700,000 new activations per day.”
“Sales of smartphones and tablets are
now greater than all PCs, including
notebooks.”
“60% of server workloads will be
virtualized by 2013.”
“One third of corporations say they
are using video at least once per
week.”
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Secure access to information and people from any device, anywhere.
Deliver agility and scale on demand; create rich media with VDI economics.
Find expertise and information; enable proactive customer interaction.
Enable high-quality interaction from anywhere, in real-time and offline.
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PC World Post-PC World
Client OS
Server
Architecture
Applications
Devices
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Mobile, Office, Home, Inter-
Company Smartphones, Tablets, Laptops,
Thin Clients
Video, Voice, Web,
Social, Business Apps
Cloud On-Premises
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Any Content Anywhere Any Device
INTEGRATED COLLABORATION EXPERIENCE
Video handled as
easily as voice and data
Flexible access
from all clients
Best experience
in any location
Secure
mobility
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Mobile, Social, Visual, Virtual
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Unified Communications
Telepresence Collaboration
Applications
Customer Collaboration
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From the Desktop to the Boardroom
On Premises Cloud Hybrid
Cisco Unified
Communications
Manager
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Voice and Video Call Processing Enterprise-class unified voice and video call management
1
Mobility and Presence Single-integration client for adaptive workspaces
2
Business to Business Secure intercompany collaboration, intra and intercompany
3
Cisco
Unified Communications
Manager
Consistent employee services, whether at main campus, branch office, or remote.
Choice of Endpoints and Devices From IP phones to mobile devices to video experiences.
4
Management Integrated tools for intelligent administration and user support
5
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Scalability
40,000 users in a single cluster; 80,000 users in a super-cluster
Centralized or Distributed Call Processing
Deployed across an IP network, with transparent features and management, dial-plan
partitioning
Administration
Real-time performance monitoring, dial-plan analysis and management, single sign-on,
bulk administration, and EnergyWise intelligent power management
Voice and Video Call Processing 1
Enhanced Desk Phone Features Do not disturb, intercom and audio message-waiting indication, secure conferencing,
call recording, and silent monitoring.
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SIP grooming
IP PBX Trunking (video)
Through Cisco Unified
Border Element
Video Application Servers
Advanced Enterprise Conferencing
Services
Expressway™ Firewall Traversal/
Intercompany Media Engine
SIP
B2B and Remote Worker
Distributed Conferencing Services
3rd Party/H.323 Video Endpoints
Voice and Video Call Processing 1
Unified CM
SME
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Single voice mailbox
across all phone numbers
Simultaneous
ring on all phones Seamlessly move
calls between
mobile and
desktop phones
Extend your
office phone
Place mobile calls
through Cisco UCM
Mobility and Presence 2
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Business to Business 3
Video
telephony
Business
to Business
Standards-
based
Fully
automated and
self-learning
Free long-
distance
calls
Free
international
calls
Mission-
critical
security
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Session Management Capabilities
Simplified global dial plan
Deep interoperability
Eased migration from TDM to UC
Extend to rich collaborative applications
Multiple deployment models
Cisco IME Mobile
Enterprise Apps Video
Vendor #1 Vendor #2
3rd Party PBX 3rd Party PBX
SIP TRUNK
Unified Messaging
Contact Center IM
Unified CM
SME
Business to Business 3
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Advanced
Professional
Business
Visual, Mobile, Virtualized Voice
Media Communications Voice Communications
Advanced
Collaborative
Mobile
Collaborative
Basic
Choice of Endpoints and Devices 4
Advanced
Business
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Multipurpose
Personal Total Immersion
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Multipurpose
Personal
Cisco Video Endpoints
Third-Party Endpoints Total Immersion
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Extensions
1300-65 1300-47
3010
3210
T3 Custom
Profile 65 / 52 / 42
Dual 65 / 52
C90 C60 C40
C20 Quick Set
Healthcare
Education
500-37
EX60 / 90
Movi
500-32
Immersive Multipurpose Personal
WebEx OneTouch
E20 Cius
Solution
1100
MX200 MX300 Vertical
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Virtual Meetings
WebEx
Group Real-time
Rich, Real-Time
Communications
Jabber
One-one; One-to-few Real-time
Social Collaboration
Quad
Many-to-many Real-time and asynchronous
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Rich, Real-Time
Communications
Social Collaboration
Virtual Meetings
Quad Jabber WebEx
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Industry-leading Web conferencing
• Audio, web, and high-quality video
• Meeting, Training, Event, and Support versions
Document, application, desktop sharing
Ad-hoc and scheduled meetings, including scheduling with Outlook and Lotus Notes
Interoperable with Cisco Unified Communications products
Delivered securely over the Cisco Collaboration Cloud
Consistent, cross-platform experience
• Windows, Mac, Linux, Unix, Solaris
• Supported on mobile devices
• Available in 13 languages
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Collaboration Solutions TelePresence/Jabber for
enhanced collaboration
Mobile Devices and
IP Phones Mobile/IP phones provide
ubiquitous access
On-Premises Audio and
Cisco Network Devices MeetingPlace/ASR/3rd Party
audio/Medianet for lower TCO
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All-in-one UC Application
Presence and IM
Voice, video, voice messaging
Desktop sharing, conferencing
Collaborate from Any Workspace
PC, Mac, tablet, smart phone
On-premises and Cloud
Integration with Microsoft Office
Choice of Endpoints and Devices 4
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• See who is available and how
• Instantly and efficiently interact
• Desktop and mobile access
• Easily escalate
Audio, video, web share
• Interoperable
XMPP-based – broad support
Federates with popular solutions
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Cisco Presence Light-ups Click-to-IM, Click to-Call
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Business Process
Social
Communication
Content
Open Standards & APIs to Integrate with Business and Transactional Systems
Built-In Integration with Enterprise Communications
Systems
Built-In Integration with Content / Document Management
Systems
Out-of-Box Enterprise Social Software for Desktop
& Mobile Devices
Context: Activities, Social Graph, Notifications, Recommendations, Search
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Service Quality Monitoring Monitoring, Alerting and
Troubleshooting
Provisioning Reporting
Complete Lifecycle Management
Management 5
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Any combination of end-user clients, devices, and applications from Cisco or third parties access this core.
Network Services
Medianet Services
Collaboration Services
Client Services
Collaboration Applications
Devices
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Secure
Intracompany Flexible
Consumption Models
Enterprise
Social Software Pervasive Video
Interoperable,
Open Architecture
Integrated Experience
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Use Collaboration as a competitive differentiator.
Develop a collaboration strategy using an architectural approach
Design your user experience to be mobile, social, visual, and virtual
Collaboration is a journey, not a project
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